How to Avoid Committing These 12 Common Facebook Ad Errors: Part 2

facebook ads

We know by now that both new and old businesses can benefit from using Facebook advertising. Although its services are widely available and easy to execute, every marketer can still commit common Facebook ad errors.  Your business’s ability to reach an enormous audience can be done with Facebook. This platform can assist your business is […]

Off-Page SEO Techniques Businesses Should Execute in 2021

On page SEO checklist

Many businesses are aiming to get a decent SEO rank this year, especially since everything has been so centered around the digital space. Trying to elevate your website is such a significant effort that must be constantly monitored and worked on for your business SEO. However, this responsibility is also simultaneous with off-page SEO work. […]

SEO vs PPC Advertising: What’s the Difference?

SEO (Search Engine Optimization) text wooden cube blocks on tabl

Marketing is an ever-evolving landscape with various channels to lead you to different goals — from boosting brand awareness to widening your market reach, growing your website traffic, to converting curious customers. Out of all the tools in your marketing arsenal, two methods are the most effective at increasing your visibility: search engine optimization (SEO) […]

How to Rank #1 on Google Fast

Google SEO ranking fast

What is Google SEO? All business owners are, or should be, asking this question. How do I get a high ranking on Google? Making it to the first page on Google search results is complex. SEO or search engine optimization is considered the best way to get a ranking on Google. It’s a process that requires […]

Google Tracking Pixel – Tracking Conversions in Google Analytics

Google conversion tracking

When you set up Google Analytics, it collects important data with regards to your Google ads performance. However, your work is not done yet. While this tool is able to gather the data on your behalf, it is what you do with this data that truly matters.  Google tracking with Pixel and other tools is […]

Adwords vs Adwords Express – What’s The Difference?

adwords vs. adwords express

Search engine marketing is one of the foolproof strategies employed by digital marketers in this day and age. With paid search advertising, you can potentially reach a massive amount of audience that can be converted to customers. This method of online advertising works by paying for every time your business ads show up on a […]

What is Relationship Marketing and How to Use it to Connect Customers

what is relationship marketing

In this digital age, you can connect with almost anyone from anywhere on the planet. It could be a former colleague on LinkedIn or a distant relative on Facebook. But a connection is not equal to a relationship. There is a huge gap that exists between these two terms.  A relationship requires commitment. It must […]

How Much Does Google Ads Cost? In 2021 Google Ads Pricing

google ads pricing

According to Clutch, 45% of small businesses employ pay-per-click (PPC) advertising to promote their business online.  This decision is supported by the findings of the State of PPC that 74% of brands believe that this method of advertising is a huge driver for their business success.  It’s clear: PPC advertising has a huge impact on […]