new digital marketing agency toronto

PPC Campaign Management Toronto

PPC Management Agency

Creating PPC, also known as Pay-Per-Click, ads that deliver results can be overwhelming, often leaving you with more broken promises than profits. At our company, we specialize in optimizing your PPC campaigns to ensure that your strategy yields real profit. With our comprehensive and state-of-the-art PPC management services, your business will experience the supercharged growth you’ve been searching for with every PPC campaign you run. We revolutionize your growth acceleration by providing advanced and superior PPC management services, custom-built for your success.

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What Is
PPC Management

PPC management, also known as Pay-Per-Click campaign management, involves overseeing your business’ PPC ad spend to develop and execute targeted campaigns that yield results while reducing your expenditures.

Why Use PPC Management

Pay-per-click ads are designed to maximize your sales, but without the ability to make real-time adjustments and monitor your success, you can end up spending more money than you profit. Our cutting-edge PPC management solutions provide you with real-time and detailed data monitoring, ensuring every campaign is conversion-driven and effective. We continuously experiment and perform A/B testing to optimize clicks, budget, targeting, ad copy, and other essential aspects of PPC management. Through campaign optimization and analysis, we drive conversions and accelerate your growth faster than ever before. Our marketing strategies are highly effective in attracting the right traffic and engaging with customers who are interested in buying your products.

What We Do

New Digital is a Toronto PPC agency focused on driving results for your business. We specialize in customizing and comprehensively monitoring and analyzing your PPC ads in real-time to ensure the most significant impact and success possible. Additionally, we help you discover new and innovative ways to connect and engage with your customers, ensuring that your ads deliver results. Our approach is built on comprehensive, extensively researched data. We delve into market research in your niche to better understand what your customers want and desire, enabling us to create more strategic and targeted PPC ads. Once we launch your campaign, we work closely with you to monitor the results in real-time and make adjustments as needed.

Our three-part approach transforms your website into a conversion machine.

When the technology and methodology don’t exist for what your business needs, our pay-per-click agency will create it ourselves.

If you’re looking for quality PPC Management in Toronto, you’ll want an agency that can first and foremost understand your business’s needs.

Revolutionize the way you reach your customers with strategic and high-powered paid search campaigns that deliver with our state-of-the-art specialized PPC Management solutions custom-built for your growth.

Why Choose Us

New Digital revolutionizes your PPC strategy through advanced keyword research and utilization to maximize your reach and ensure you’re targeting the right customers.

Our PPC Management specialists provide custom-built solutions to accelerate your growth and upgrade your business to supercharge your conversions. 

We work to create a customized optimization plan around your budget. You only pay for the services you need with our transparent, hassle-free pricing. 

Ready to talk?

Ready to supercharge your paid search campaigns?
Call our PPC agency in Toronto today!

PPC Management Services

ppc ads audit agency


Want to improve your PPC campaign performance? A Google Ads audit is the first step toward improving your PPC performance. Our comprehensive audit will analyze your PPC account and identify how to drive more sales and reduce your cost-per-acquisition.

ppc AdWords agency


Be seen where your customers are searching, browsing, and watching with PPC. Our team of dedicated PPC account management experts deliver outstanding results

ppc diaplay ads agency


Display Ads help reach people as they browse millions of websites, apps, and Google-owned properties. Enhance brand recognition, reach a wider audience and generate demand by showcasing your PPC display ads on the internet's most prominent websites.

ppc bing ads agency


Reach targeted audiences that are perfect for your business. Promote your site and drive traffic that converts with Bing Ads. Tap into effective and affordable Bing search; with lower PPC costs and impressive results, running a PPC campaign on Bing is a smart choice.

remarking ppc campaign agency


PPC remarketing ads is an effective strategy to re-engage with potential customers. Display targeted PPC ads to prospects who have previously interacted with your brand, thereby improving ROI and boosting the conversion rate.

social ads management agency

Media Ads

Your customers are on social media. Connect with them using Facebook ads, the largest social network not he planet. Achieve remarkable results within your budget by leveraging the power of paid social campaigns.

lawyers google ads

60-70% conversion rate improvement for family lawyers

google ads for saas

Decreased Cost of Customer Acquisition by 80% down to $30-40 for a SaaS marketplace

google ads for car dealer

Improved conversion rate by  200% while dropping cost per conversion by 65% for a car dealer

Why PPC Ads​, Why Us

google ads keyword research

Research and Strategy​

One of the reasons PPC campaigns are so popular today is because it helps boost traffic, attract more customers, and drive sales. To get the best results from digital ad campaigns, it’s crucial to stay focused on customers and their needs. The ads must be ultra-specific and highly relevant for the user to even pay attention to your brand, let alone convert. PPC campaigns offer a plethora of great options, but you need to navigate it effectively.

Advertising and inbound marketing are ways your brand can find new customers and grow. Every ad we run is designed to accelerate your growth. Our PPC management team of experts works closely with you, keeping all your goals in mind, and identifying the metrics that matter to you. With your targeted goals in mind, we create engaging and immersive campaigns that deliver the results you’re seeking.

Our PPC agency partners with your business to fine-tune campaigns designed to grow your business month after month.

Creative Ad Copy​

When it comes to writing effective ads, let the rules guide you: your ad copy should be highly relevant to the keyword, and the landing page should be highly relevant to the ad. It’s simple yet powerful. Unfortunately, while powerful, this concept is often overlooked.

The next logical question concerns the appearance of your ads when they show up. How can we capture a prospect’s attention so they clickthrough to your website?

We take into account where prospects are in their buyer’s journey and craft the ad copy based on what they want and need to know at that stage of the funnel, and we consider the words they used to search.

Our creative team writes compelling ad copy that drives traffic to your site, and we look for opportunities where we can help you stand out from the crowd and your competitors.

We write for the actual people who are searching and ultimately for the future buyers who will become your clients. This is not the time to resemble everyone else.

Toyota Prius google ads

How It Works

Campaign Management Process

  1. Our team of dedicated Google Ads experts will conduct thorough research on your business and its competition to develop a highly effective strategy tailored to your needs.
  2. After analyzing your requirements and budget, we will compile a list of high-intent, lead generating keywords for your review and approval. This ensures that we target the right audience and maximize ROI.
  3. Next, we will create a well-structured campaign with properly organized ad groups, to provide optimal relevance between the keywords and ads.
  4. Our team will then craft compelling ad copy, including captivating headlines and engaging descriptions. We will share this with you for your approval, to ensure that the messaging aligns with your brand and captures the attention of your target audience.
  5. To track the success of your campaigns, we will set up conversions tracking using industry-leading tools such as Google Tag Manager. Optionally, we will integrate Click Fraud Protection to safeguard your ad spend.

What We Need From You

To kickstart the your Google Ads, there are a few important items we’ll need from you.

Google Ads access

We will require Manager Level Access to your Google Ads account. We won’t need your account login information, just the 10-digit Google Ads account ID.

Google Analytics Access

Access to Google Analytics will let our team to seamlessly integrate Google Ads, allowing us to access valuable analytics, including conversion tracking to measure the effectiveness of campaigns and optimize ad performance.

Google Ads Budget

Our dedicated Google Ads specialist will conduct in-depth research on your niche and competitors to identify the optimal monthly budget.

One-Time Setup Fee

Affordable setup fee to build or optimize your campaigns

Flexible Agreement

No long-term contract or minimum ad spend requirement, month-to-month payments

Flat Rate Monthly Fee

You pay fixed monthly rate and get higher returns, no surprises

Transparent Billing

Directly pay Google for the ad traffic with your preferred payment method

PPC Management Fees in 2023

Google Ads management fees can vary. It is essential to understand the distinction between ad spend and management fees. Ad spend refers to the amount you pay directly to Google when users click on your ads. Management fees are what you pay a company to handle and optimize your Google Ads account.

Managing your Google Ads contributes to your brand’s long-term visibility and customer acquisition. The following factors that impact Google Ads management fees. This might give you a better understanding of how Google Ads management fees are determined and the value you can expect from expertly crafted and optimized PPC campaigns.

PPC Pricing


$ 599
  • $3k/month
    managed ad spend
  • 1 Campaign Managed
  • Initial Strategy Created
  • Keyword Research
  • Competitor Analysis
  • Ad Copy For Ads Created
  • Retargeting Audiences Created
  • Conversion Tracking Support


$ 899
  • $10k/month
    managed ad spend
  • Everything From BASIC plus
  • Up to 3 Campaigns Managed
  • Advanced Retargeting Strategies
  • Senior Ads Specialist Assigned
  • Monthly Strategy Call


$ Call Us
  • >$15k/month
    managed ad spend
  • Everything From GROWTH plus
  • Up to 5 Campaigns Managed
  • Full Range Of Ad Types + Testing
  • VIP Support
  • Special Rates for SEO,
    local SEO

We value transparency and offer fair pricing for our services.

A one-time fee that may apply for standard Google Ads setup. Projects with more complex requirements and setup might require a higher quoted price.

We also provide additional services, and we can create custom service quotes tailored to meet your specific needs.

For PPC accounts with a monthly spend exceeding $15,000
please reach out for a custom quote!

Why Choose Us

Our PPC management services are designed to drive website traffic by consistently reaching the right customers, thereby facilitating your growth with ease.

We are continually experimenting and deploying A/B testing to optimize your advertising through innovative research and creativity. We craft targeted ad copy, purpose-built to enhance your advertising and maximize your reach on Google Ads. Our Google Ads account expert tirelessly works to deliver unparalleled campaign optimization and analysis that drive positive results and fuel your growth, complemented by the broader knowledge and methodologies of our team.

Target the right traffic and elevate your business to the next level with New Digital’s cutting-edge Google Ads services

Based on our extensive experience, we very well know that you need a Google Ads agency – a partner committed to driving your customer retention and conversions by crafting precise campaigns with strategic execution.

We utilize the most advanced technology and methodologies, and we don’t provide cookie-cutter solutions that you don't need to pay for. We work within your Google Ads budget, ensuring you only pay for the services you use.

Our PPC experts have spent years mastering the art of PPC management, consistently producing measurable and repeatable results that drive website traffic, convert more customers, and grow the sales pipeline.


Google Ads can totally transform your business by driving high traffic, generating more leads and revenue, and boosting sales, when managed properly.

In today's digital age, having a strong online presence is crucial for the success of any business. One of the most effective ways to achieve this is through PPC, also known as Pay-per-Click advertising. with Google Ads being the leading platform. Google ads produce 3.5 billion interactions every day.

With PPC, you can position your company in front of the right audience, at the right time, and in the right place. It's a powerful tool that can boost sales, drive traffic to your website, and establish your online presence.

Immediate Impact: Unlike SEO, which takes time to gain visibility on the search engine results page (SERP), paid search ads provide instant visibility - we call it "instant traffic".

Increased Exposure: Google Ads allows your ads to appear at the top of the SERP, which is the most valuable position. Additionally, Google is the dominant search engine, capturing 89% of the market share. This means advertising on Google ensures exposure to a wide audience actively searching for products, services, and brands.

Targeted Audience: By using Google Ads, you can effectively reach people who have a high intent to buy. This is important because 89% of consumer journeys begin with a search engine.

Diverse Ad Formats: While search ads are commonly associated with Google Ads, there are various ad formats available to suit different marketing strategies and objectives.

Cost-Effective: With the Google Ads auction system, you only pay for clicks on your ads. The bidding process ensures you pay the lowest possible price for a click. On average, businesses generate a $2 return for every $1 spent on PPC advertising, while Google claims Google Ads delivers an 800% ROI, although individual results may vary.

Click here to get your free Google Ads consultation.

When users search for products or services similar to yours, Google will showcase your ads. These ads can be seen on Google Search, Google Maps, and various partner sites within Google's network. You are charged based on the number of clicks your ads receive, whether it's to call your business, visit your website, or get directions to your store.

To determine the ad's placement, Google conducts an "auction" that takes into account factors like your budget, bid settings, and the relevance of your website. The ad that emerges as the winner is displayed prominently at the top of the search results page.

  1. Craft compelling ad copy that focuses on user benefits and ties messaging to relevant keywords. A proper campaign and ad group structure is fundamental.
  2. Create messaging that reflects your brand and appeals to users across devices, with a focus on impactful headlines. Thorough competition research helps craft enticing messaging.
  3. Set up your ads for success by adding unique headlines and descriptions, utilizing keyword insertion and ad customizers, and pairing responsive search ads with Smart Bidding and exact or phrase match keywords.
  4. Utilize a variety of extensions, aka asset types, to make your ads more engaging and useful to users, such as sitelinks and images, and ensure they are of high quality.
  5. Test and optimize your creative messages by using ad variations to iterate and improve your ad text, and evaluate success based on incremental impressions, clicks, and conversions.

There are numerous campaign settings that can potentially undermine a Google Ads campaign's performance, often serving as the initial cause of poor results. When building a new campaign, there are numerous targeting options, many of which are not familiar to most business owners. Here are two examples.

  1. The greatest level of control is achieved through manually managed and optimized campaigns. However, default settings for bidding often result in an automated bidding strategy like 'maximize clicks' or 'maximize conversions'. Such an automated strategy hands over control of keyword-level bidding and bid adjustments to Google. This is not ideal as an advertiser cannot modify the bid for a poorly performing keyword or increase the bid for a high-performing one. Instead, opt for manual bidding in the dropdown options and check the 'enhanced CPC' box. Google will issue a warning urging to switch to automated bidding, but this can be ignored.

  2. Advanced location settings are conveniently tucked away in a dropdown menu under 'Location Settings'. The default option is named: "People in, or who show interest in, your targeted locations (recommended)". This setting allows your ads to be visible to anyone worldwide whom Google deems interested in your product/service, based on a location name used in the query. Instead, choose the option called: "People in or regularly in your targeted locations". This setting ensures that Google uses the targeted locations only.

Landing pages play a crucial role in digital marketing by providing a targeted and persuasive platform to capture leads, drive conversions, and achieve your business goals.

It is designed to capture the attention of visitors and guide them towards a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. Unlike your homepage or other website pages, a landing page is focused on a single objective and is optimized to convert visitors into customers.

Having multiple landing pages targeted towards different customer segments can further enhance their effectiveness. By tailoring the messaging and offer to specific audiences, you can increase the relevance and impact of your landing pages, ultimately improving conversion rates and driving business growth.

Effective landing pages are characterized by their simplicity and focus on a single call-to-action. A clutter-free layout with clear and concise messaging increases the likelihood of conversions. Additionally, incorporating social proof, such as customer reviews and testimonials, can further boost trust and credibility, leading to higher conversion rates.

As more and more users are accessing the internet via smartphones and tablets, it's important to optimize landing pages for mobile devices.

When running marketing campaigns that direct users to specific actions, having dedicated landing pages is crucial. Landing pages serve as focused destinations for different marketing efforts, such as PPC (pay-per-click) ads and Google Ads. Unlike your website, which caters to various needs and information, landing pages are designed to drive specific conversions and enhance the effectiveness of your paid marketing campaigns.

Websites serve as comprehensive online platforms for your organization, providing a wide range of information and functionalities. However, they are not optimized to guide users towards specific actions required for paid marketing campaigns. This is where landing pages come in. As standalone pages separate from your main website, they work in harmony with your paid advertising, email marketing, and other efforts to create a tailored digital destination that aligns with the visitor's initial call to action. When users land on a dedicated landing page, they see messaging that resonates with their expectations, allowing them to efficiently click-through towards the desired action you are encouraging them to take.

By utilizing landing pages, you create a focused and persuasive environment that increases the likelihood of conversions. These pages eliminate distractions, provide targeted messaging, and facilitate a smoother journey for visitors, ensuring they are more likely to convert.

Showing your ads on the first page of search results is crucial for maximizing visibility and generating higher click-through rates. On average, ads displayed on the first page or above the search results receive significantly more clicks compared to ads shown on subsequent pages. To ensure your ads appear in these prime positions, Google Ads provides bid estimates that can guide you in setting competitive bids.

Google Ads offers three types of bid estimates to help you achieve first-page ad placements when a search query precisely matches your targeted keyword:

  1. First Page Bid Estimate: This estimate indicates the bid you are likely to need in order for your ad to appear anywhere on the first page of search results. By meeting or surpassing this bid estimate, you increase your chances of capturing user attention right from the beginning.

  2. Top of Page Bid Estimate: If you aim to have your ad featured among the ads at the top of the first page of search results, the top of page bid estimate provides valuable guidance. By setting your bids in line with this estimate, you can position your ad prominently, improving visibility and increasing the likelihood of clicks.

  3. First Position Bid Estimate: For advertisers aiming to secure the coveted first position among other ads, the first position bid estimate offers insights into the bid needed to achieve this top spot. Appearing at the very top of the search results page gives your ad the maximum exposure and potential for high click-through rates.


By focusing on achieving first-page ad placements, you enhance your ad's visibility, increase the likelihood of attracting clicks, and maximize the overall effectiveness of your Google Ads campaigns.

Managing Google Ads campaigns can be a complex and time-consuming task, which is why hiring a Google Ads professional is a smart move. Here are four compelling reasons why you should consider entrusting your Google Ads management to a skilled professional.

  1. Expertise and Maximizing ROI: A Google Ads specialist possesses in-depth knowledge of the platform and understands how to structure and optimize campaigns effectively. By leveraging their expertise, they can ensure that your advertising dollars are utilized efficiently, maximizing your return on investment (ROI). They have a deep understanding of ad targeting, keyword research, ad copywriting, and bidding strategies, allowing them to create compelling and high-performing campaigns tailored to your business goals. With their insights and data-driven approach, they can continuously optimize your campaigns to drive better results and deliver a positive impact on your bottom line.

  2. Time-Saving and Focus: Managing Google Ads campaigns requires continuous monitoring, analysis, and adjustments to keep up with changing trends and competition. As a business owner or marketer, your time is valuable, and dedicating it to mastering Google Ads may not be the most productive use of your resources.

  3. Optimization and Performance: Google Ads professionals have the skills and tools to optimize your campaigns for maximum performance. They stay updated with the latest industry trends, algorithm changes, and best practices, allowing them to implement strategies that drive better results. They can analyze campaign data, identify areas of improvement, and make data-driven decisions to enhance ad targeting, bidding strategies, ad copy, and landing pages.

If you're ready to take your Google Ads campaigns to the next level and unlock their full potential, click here to get your free Google Ads consultation.

  1. Social Media Ads: Reach target audience through paid ads on popular platforms.
  2. Organic Web Traffic: Increase website visibility through valuable content and SEO strategies.
  3. Email Marketing: Stay top of mind with personalized email campaigns.
  4. Press Releases: Generate publicity by sharing newsworthy updates with media outlets.
  5. Influencer Marketing: Partner with micro-celebrities to expand brand reach and incentivize sales.
  6. Podcast Ads: Advertise on podcasts for trusted endorsements and wider audience reach.
  7. Referrals: Tap into your network and ask for business referrals.
  8. Location-Based Offers: Attract local customers with Google My Business location listings.
  9. Joint Ventures: Collaborate with non-competing businesses to reach shared target audience.
  10. Video Content & Advertising: Engage, educate, and connect with customers through video.
  11. Live TV & Radio: Advertise on traditional media to reach diverse audience segments.
  12. Speaking at Events: Establish authority and network by speaking at industry conferences.
  13. Print Media / Direct Mail: Reach print-oriented audiences through targeted advertisements.
  14. Online Webinars: Attract leads with educational webinars and collect contact information.

We offer various ways to promote your website. If you're ready to take your business to the next level and unlock its full potential, click here to schedule a free digital marketing consultation.

More about PPC from the blog

Towing companies may encounter a lot of things to take into account when it comes to staying relevant in the world of search engines and pay-per-click ads. Will the business services be only available within a mile radius? Will additional services such as insurance or locksmiths be offered? Will long-distance services be advertised?

If similar questions have crossed your mind, this article is for you. Here, we will discuss why building a PPC campaign for your towing business may be a good idea for you.

Reasons Why PPC Ads Are Perfect for the Towing Industry

1 – Cost-Effective

Pay-per-click ads are one of the most cost-effective ways for businesses to be visible in their customers’ search results. What does this mean for towing companies? It means that you can maximize your exposure and traffic for a much smaller price than with other, more traditional marketing approaches.

Click to read more on how to use PPC for Towing Businesses...

Real estate is one of the most lucrative industries, with an estimated worth of US$9.6 trillion. This large number is expected to balloon as the industry continues to grow at an accelerated pace, with more and more people buying homes. Regardless of market conditions, there will always be people in need of a home, which is why it’s also one of the more stable fields to have as a profession.

However, that doesn’t mean being a real estate investor is easy. If you’re hoping to maximize your profits, you’ll need to understand how to advertise your property effectively, which you can do with pay-per-click (PPC) campaigns. Here’s what you need to know about PPC ads and how they benefit real estate investors

All About PPC

PPC is a kind of direct marketing where you pay for digital space to display your advertisement and earn more visibility for each click. Due to the nature of PPC, real estate investors need it to tap directly into their target market. It can also help you position yourself more strategically and draw the attention of people who may be interested in your properties.

Click to read more on how to use PPC in Real Estate...

Businesses that solely rely on organic search engine optimization to improve their search engine results page (SERP) ranking are rare. These days, experienced digital marketing agencies suggest using pay-per-click (PPC) strategies holistically to improve rankings. This can help your dental clinic too.

What is PPC, and how can it work to grow your practice? Keep reading to find out.

Pay-Per-Click Campaigns

Pay-Per-Click (PPC) is a kind of online advertising strategy that charges you every time someone clicks your ad. Using this strategy, you’re essentially paying for every person that visits your site.

A PPC strategy is more economical than other kinds of online advertising like pay-per-impression (PPI). While a PPC charges you for every site visitor, PPI charges you every time someone views your ad regardless if they go to your site or not.

Click to continue reading on how to use PPC for Dentists...

If you are an attorney or own a law firm, you know that finding and sourcing clients can be pretty challenging. You most likely have many competitors looking out for the same clients you have. With the limitations of strict rules and guidelines, your reach in advertising your services is also minimal.

Therefore, what do you do to get ahead of your competitors? It would help if you started marketing your law firm. One way to do it is through Google Advertising for lawyers like you.

Here are some basic things you need to know about Google Advertising to help you decide whether this is a good strategy for your practice.

What Is PPC?

When utilizing PPC (Pay-per-Click) to market your law firm, you can reach more people to know your services when your ads appear in the search results. What’s great about PPC is you never have to pay for impressions, and there would be no recurring charges monthly.

Click to continue reading on how to use PPC for Lawyers...

Buying a car begins like most purchases, with a simple search on Google. As a car dealership, it’s important to have good visibility and increase awareness of your brand online. The first place you want to show up is page one of the search results. However, the first page is only reserved for the top ten. Most people don’t go beyond the first page when they are searching for something specific. 

So, if your brand is not on page one, what can you do? 

You can use pay-per-click (PPC), also known as search engine marketing or paid search ads. These ads appear on the first page with the top ten results much in the same way—except for the fact that it’s distinguished by the word “Ad” listed with the link under the heading of the listing. 

Now, if you already have digital marketing efforts in place, what is the need for this? Why bother with PPC advertising? Here’s why:

You’re in Control

With PPC advertising, you have control over many things—the first being keywords and placements you choose to target. You get to dictate how precise or random your ads will be. If you want it to be excluded from certain searches, “negative keywords” will ensure that you do not appear for those searches. 


Click to continue reading on how to use PPC for Car Dealerships...

About New Digital​

New Digital, is a Google Ads agency in Toronto. Our team of Google Ads experts has an impressive track record and successfully completed over 650 projects for more than 200 clients across the US and Canada. As of the beginning of 2023, our focus remains on digital strategy, demand generation, and lead generation, supported by various effective channels including Paid Search (Google Ads, LinkedIn, Facebook, Pay per Click PPC), Search Engine Optimization, and Local SEO, also known as Google Maps. We take pride in delivering repeatable and measurable results for a diverse range of industries. Our Google Ads expertise shines through in serving:

  • Funded startups,
  • SaaS companies,
  • Law and legal firms,
  • Accounting firms,
  • Non-profit organizations,
  • Construction and real estate sectors,
  • Home improvement industry, including HVAC, roofing, paving, and junk removal services.
  • Automotive businesses and car dealerships


As a leading Google Ads agency, we prioritize understanding your unique business goals and tailor our strategies to maximize your online presence and drive meaningful results. With our effective Google Ads campaigns, proven expertise and client-focused approach, we are committed to helping businesses in Toronto and across the globe thrive in the digital landscape and achieving your long-term success.