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Off-Page SEO Techniques Businesses Should Execute in 2021

Many businesses are aiming to get a decent SEO rank this year, especially since everything has been so centered around the digital space. Trying to elevate your website is such a significant effort that must be constantly monitored and worked on for your business SEO. However, this responsibility is also simultaneous with off-page SEO work.

If you’ve ever wondered why other website rankings are higher than yours despite the difference in the web design and content this 2021, it’s probably the results of their off-page SEO efforts. If you want to employ the same, be sure to get in touch with a digital marketing agency that can deliver.

Here are suggestions on some of the techniques that should come in handy when executed:


Backlinking is the top off-page SEO move that does wonders for your ranking and domain authority. This practice of having one website’s content link back to your business’s web page helps the search engine recognize the legitimacy of your actual website. Google interprets backlinks as a recommendation for your company’s information and content.

There are a variety of methods to build your backlinks. Guest posting, which refers to writing for another website, can help boost your business. Submitting to forums and being on Q&A sites can also help. Well-rounded and professional text will be key, though, so avoid spamming.

Social Media Activity

Social media engagement can provide a variety of other perks in terms of customer acquisition and retention, but it also plays a role in your website’s SEO ranking. If you share a website page on your profile, search engines count that as a backlink.

Being active on social media is key, so be sure to have a consistent posting schedule. Quality should never be sacrificed though, so prepare relevant media for your profile. The more shares that they get, the more potential clicks for your website.

Influencer Marketing

Many consumers look up to the pages and words of popular online personalities when checking recommendations on products and services. They’re more likely to listen and purchase when they see someone they admire using the goods.

Thus, partnerships with online influencers can provide a good return on investment, promoting your business and website to boost your SEO ranking as well as the product or service offered. Partner with someone whose target audience aligns with your desired customer base.

Content Creation

Content is king when it comes to elevating business, and it’s no different when it comes to off-page SEO. Be sure to have something well-written and helpful to your customers to increase the chances of them sharing the content, no matter what form of text or audiovisual it’s in. 

Engaging on media-based sites such as Pinterest and YouTube and posting your content on there opens up opportunities for someone to find your brand. Be sure to properly optimize the elements before posting to take advantage of image and video search.


Carrying out these off-page SEO techniques can prove to be very beneficial for your business’s ranking on multiple search engines. It takes quite a meticulous eye to execute these and get it all right though, so be sure to hire qualified professionals who will boost your brand and guarantee success. 
Need help with your search engine optimization in Toronto? New Digital Marketing Agency is a data-driven company that provides SEO, PPC, conversion rate optimization services and more. Get in touch with us today!

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