"Ignoring digital marketing is like opening a business and not telling anyone."
- Marketing Proverb
Google Ads provide instant traffic. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. It is an effective method of targeting your audience. based on a variety of factors, including, who there are, where they live, their interests, and more. Google Ads convert 50% better than organic search results and Online ads increase brand awareness by 80%.
Facebook Ads is an essential way to expand your reach on the social media. Facebook Ads supplement your overall digital marketing by increasing awareness for your brand, attracting leads, and converting users into customers. Facebook Ads have the potential to reach over 2.1 billion people. 56% of people visit Facebook to get information.
SEO is the art of getting targeted traffic to your website from a search engine. It improves your site’s rankings in the organic (non-paid) search results. Also referred as “free” traffic related to a set of specific, relevant to your business keywords. The first five websites in the organic search results (i.e. first page) account for 68% of all the clicks.
Local SEO is different from SEO as Google uses a different set of ranking factors to rank the local search results. Local SEO involves optimization of a website and GMB (Google My Business) in order to increase traffic, leads and brand awareness from local search. It also improves visibility on Google Maps. 46% of all searches in Google have “local intent”.
Conversion Rate Optimization (CRO) helps maximize the number of your website visitors that take a desired action, e.g. making a purchase, submitting their data, signing up for a newsletter. 68% of the surveyed companies reported that they plan to make CRO a “higher” priority. In short, if your traffic is great, but the Conversion Rate is low – you are wasting your time and money.
Pay-Per-Click advertising (PPC), often also referred as Search Engine Marketing (SEM), paid search, or search ads – is referring to paid search marketing, typically through search engines like Google and Bing.
"Price is what you pay. Value is what you get."
- Warren Buffett
“Google only loves you when everyone else loves you first.
But if Google loves you first, then everyone will fall in love with you much sooner.”
- Digital Marketing Wisdom
Digital Marketing's objective is to build awareness, generate leads and sales, but how to get it right? Every company is challenged with combining skills, data, and technology into compelling user experiences that support their business strategy. Our job is to come up with a solution that delivers results.
We take the time to understand your customers’ needs and your objectives. Digital is our core competence. We don’t just understand digital marketing, we understand businesses and apply relevant tools, methodologies and techniques. This is why our strategies actually work.
We know how to connect all of the dots of your digital marketing; combining team expertise with strategy and data to make your online marketing profitable.
Your ROI is our top priority. We deliver the results by optimizing channels and campaigns and by tracking performance to evaluate the impact on your business