Marketing is an ever-evolving landscape with various channels to lead you to different goals — from boosting brand awareness to widening your market reach, growing your website traffic, to converting curious customers. Out of all the tools in your marketing arsenal, two methods are the most effective at increasing your visibility: search engine optimization (SEO) and pay-per-click (PPC) advertising.
SEO and PPC are like peas in a marketing pod — they serve different purposes but share an overarching theme of putting the spotlight on your campaigns. Knowing how to utilize both tools can fill the gaps in your search marketing strategy, but first, let’s dive into the key distinctions you should know.
What Can SEO Do For Your Business?
SEO optimizes your web pages to help increase your ranking in search results, which skyrockets your chances of driving organic traffic to your website. SEO focuses on honing three critical elements: visibility, credibility, and relevance.
With the proper on-page optimization and off-page optimization tactics, SEO can reap the following benefits for your business:
- Raise Brand Awareness – SEO is excellent at increasing long-term brand awareness, especially when you produce quality content worthy of reaching the top spot in search results.
- Establish Your Credibility – A high ranking means your website is trustworthy and relevant, which means more people will recognize your business as a credible source online.
What Can PPC Do For Your Business?
PPC puts a spotlight on your advertisements on search result pages. Think of PPC like sponsored posts, but the difference is you only have to pay for every click on your promotions. Since PPC hyper-target specific campaigns and audiences, it’s great at generating immediate results for special offers. In that regard, PPC can help your business reach the following goals:
- Reach Your Target Audience – PPC personalizes your reach by showcasing your campaigns to relevant markets, which means you can tap into a group with a higher interest in your offer.
- Quickly Skyrocket Sales – PPC will put your advertisements on relevant pages, which means you can get faster results.
The Bottom Line: Choosing the Right Channel For Your Search Marketing Strategy
There’s a great debate on which search marketing method is the best, but PPC and SEO are different strategies that fall under the same umbrella. The right choice highly depends on what you need, so go for SEO if you’re looking for consistent results.
On the other hand, PPC is right up your alley if you’re promoting time-sensitive offers since it guarantees immediate results. To that end, using both methods can supercharge your strategy since both complements each other’s strengths and flaws.
How Can We Help Boost Your Online Presence?
Nurturing leads in a saturated digital sphere can be tricky, especially for small businesses. We’re a data-driven marketing agency in Canada that can help you build a stronger online presence and help drive more traffic to your website.
Here at New Digital Marketing Agency, we specialize in digital marketing methods that should put your campaigns in your target audience’s search results with SEO, PPC, Google Ads, and more. Get in touch with us today and see how we can optimize your channels to improve your ROI!