Struggling to profit from Google Ads campaigns? It’s hard to beat the high intent traffic that Google search provides. This is why Google Ads are often a foundational paid ad channel for most businesses.
Google’s search market share was 91.05% in April 2023, which makes it the most popular & most used search engine in the world. Potential clients are coming to Google every single day and searching for the exact solutions you offer, searching for you by name, and searching for your competitors.
We consistently launch, scale, and manage targeted Google Ads that drive great ROI and help dominate your niche on Google. Get to what works faster – Book a Call today.
Convert high intent search traffic into sales, booked calls and paying clients. Allow our team of Google Ads campaign management experts to ensure your company is perfectly positioned and showing on the first page for the most relevant search terms and phrases that actually convert.
Every day, people come to Google and search for the exact products and services that you sell. Are you showing up? Are you confident that your Google Ads are effective? Could you be saving more money? Could your Google AdWords be converting more? Are you leveraging Google Ads re-marketing efficiently and fully?
Not sure? Let’s Talk
Be seen where your customers are searching, browsing, and watching with Google Ads. Our team of dedicated Google Ads account management experts deliver outstanding results
Display Ads help you reach people as they browse millions of websites, apps, and Google-owned properties. Enhance brand recognition, reach a wider audience and generate demand by showcasing your ads on the internet's most prominent websites.
Reach targeted audiences that are perfect for your business. Promote your site and drive traffic that converts with Bing Ads. Tap into effective and affordable Bing search; with lower costs and impressive results, advertising on Bing is a smart choice.
Google Ads remarketing is an effective strategy to re-engage with potential customers. Display targeted ads to prospects who have previously interacted with your brand, thereby improving ROI and boosting the conversion rate.
Want to improve your campaign performance? A Google Ads audit is the first step toward improving your PPC performance. Our comprehensive audit will analyze your Google Ads account and identify how to drive more sales and reduce your cost-per-acquisition.
Your customers are on social media. Connect with them using Meta ads. Achieve remarkable results within your budget by leveraging the power of paid social campaigns.
60-70% conversion rate improvement for family lawyers
Decreased Cost of Customer Acquisition by 80% down to $30-40 for a SaaS marketplace
Improved conversion rate by 200% while dropping cost per conversion by 65% for a car dealer
Managing Google Ads, also known as AdWords, can be overwhelming. The success of your business often hinges on timing, from structuring your campaign effectively to identifying the ideal time to execute it. As a Google Ads management agency, New Digital has the requisite expertise and experience to optimize every campaign for maximum impact. We collaborate with you to create high-return campaigns that revolutionize your pay-per-click ROI and generate high-quality leads.
While rapid technological advances theoretically offer more ways than ever to reach your customers, in practice, the situation is different. With millions of blogs, videos, and graphics being published every single minute, information overload is a real issue, making it harder than ever to deliver your message to your target audience.
Google Ads is an effective method of targeting your audience because you can select who to target based on various factors, including who they are, where they live, their interests, and more. This is why your brand needs a Google AdWords campaign that cuts through the noise and gets your message in front of those who matter most. Our Google Ads experts analyze all available market research to gain a comprehensive understanding of your client base and niche market. We design proven, conversion-focused campaigns aimed at boosting your profits through targeted marketing, supplemented by real-time monitoring and analytics.
With Google Ads, the devil is in the details. Even a slightly off strategy can lead to thousands of dollars wasted. We analyze the layers of your buyer’s journey to identify intent.
Our Google Ads management agency will save you both money and headaches. We prioritize your budget effectively to dominate key core phrases initially, then build upon that foundation with carefully monitored and calculated tests for expansion.
You want to align your ad results closely with tangible business results. It’s crucial to understand the return on investment (ROI), expenditure, and opportunities for improvement. With Google Ads, the outcomes should be evident relatively quickly. A well-optimized and targeted Google Ads campaign can generate an immediate increase in phone calls, email leads, and site visits. It’s essential to be able to assess whether your campaign is delivering the desired outcomes. Discover how our professional Google Ads management in Toronto can deliver optimal results.
A cost per action (CPA) is the total cost spent to receive the required actions by your customers, it is also the average amount you've been charged for a conversion from your ad. Maximize the Google Ads budget when you spend less on each conversion and produce more leads.
Clickthrough rate (CTR) is a metric that measures how frequently people click on your ad. It serves as an indicator of the Google Ads performance, including keywords, ads, and listings. A high CTR suggests that users find your ads and listings relevant and helpful, and it also influences your keyword's expected CTR and Ad Rank.
It's important to note that what constitutes a good CTR depends on the nature of your advertising and the networks you are using. When your keywords, ads, and listings align well with each other and your business, users are more likely to click on your ad or listing after conducting a relevant search.
The average cost-per-click (avg. CPC) is determined by dividing the total cost of all your clicks by the total number of clicks. This gives you the average amount you have been charged for each click on your ad.
To optimize your ad spend and lower your cost per click, it's important to implement a smart bidding strategy. This involves finding a balance between highly competitive and less competitive keywords, utilizing long-tail keywords, and maintaining a high Quality Score. By doing so, you can effectively reduce your cost per click while maximizing the value of your Google Ads budget.
Quality Score serves as a diagnostic tool that assesses the quality of your ads. It provides insights on where improvements can be made, such as enhancing your ads, landing pages, or keyword selection. A higher Quality Score signifies that your ad and landing page are more relevant and valuable to individuals searching for your keyword, giving you an edge over competing advertisers.
Secure a top position in search results and maximize your visibility by delivering ads that align with users' intent and providing a seamless browsing experience.
Impression share provides valuable insights into how your ad's performance stacks up against others. It answers the fundamental question of how frequently your ad is appearing compared to the total opportunities it could have been displayed. By analyzing impression share, you can gauge how well you are competing with others in your niche, compare the performance of your ads across various placements, and gain valuable insights for optimizing your campaign. The higher your impression share, the better your ad is performing in terms of visibility and competitiveness.
For a well-optimized Google Ads campaign, it is crucial to target relevant keywords while excluding unqualified leads using negative keywords. Negative keywords act as a filter, preventing your ad from being triggered by specific words or phrases associated with low-intent traffic. This way, your ads won't be shown to individuals searching for those particular phrases. By identifying the keywords you want to avoid bidding on, you can achieve an optimal conversion rate and cost-effective advertising, reaching the right audiences with precision.
There’s a growing concern: should decisions about Google Ads targeting, bidding, and optimization be governed by the algorithm or controlled by the advertiser? Most PPC management efforts involve striking a balance between the two.
You can maintain control over your Google Ads and dictate almost exactly how your ad will appear, but this is not the default option. Google requires extra steps if you wish to maintain this control, effectively imposing penalties for keeping that control. It strongly encourages you to trust the algorithm to make the best use of your digital assets and budgets.
Google will overpromise the benefits of automation and provide frustratingly limited data for assessing the effectiveness of those algorithmic decisions. Although Google might suggest that they can manage your ads automatically, it’s not entirely true. Achieving results requires continuous and professional Google Ads management by experts.
One of the reasons Google Ads is so popular today is because it helps boost traffic, attract more customers, and drive sales. To get the best results from digital ad campaigns, it’s crucial to stay focused on customers and their needs. The ads must be ultra-specific and highly relevant for the user to even pay attention to your brand, let alone convert. Google Ads offers a plethora of great options, but you need to navigate it effectively.
Advertising and inbound marketing are ways your brand can find new customers and grow. Every ad we run is designed to accelerate your growth. Our AdWords expert team works closely with you, keeping all your goals in mind, and identifying the metrics that matter to you. With your targeted goals in mind, we create engaging and immersive campaigns that deliver the results you’re seeking.
Our Google Ads agency partners with your business to fine-tune campaigns designed to grow your business month after month.
When it comes to writing effective ads, let the rules guide you: your ad copy should be highly relevant to the keyword, and the landing page should be highly relevant to the ad. It’s simple yet powerful. Unfortunately, while powerful, this concept is often overlooked.
The next logical question concerns the appearance of your ads when they show up. How can we capture a prospect’s attention so they clickthrough to your website?
We take into account where prospects are in their buyer’s journey and craft the ad copy based on what they want and need to know at that stage of the funnel, and we consider the words they used to search.
Our creative team writes compelling ad copy that drives traffic to your site, and we look for opportunities where we can help you stand out from the crowd and your competitors.
We write for the actual people who are searching and ultimately for the future buyers who will become your clients. This is not the time to resemble everyone else.
To kickstart the your Google Ads, there are a few important items we’ll need from you.
We will require Manager Level Access to your Google Ads account. We won’t need your account login information, just the 10-digit Google Ads account ID.
Access to Google Analytics will let our team to seamlessly integrate Google Ads, allowing us to access valuable analytics, including conversion tracking to measure the effectiveness of campaigns and optimize ad performance.
Our dedicated Google Ads specialist will conduct in-depth research on your niche and competitors to identify the optimal monthly budget.
Google Ads management fees can vary. It is essential to understand the distinction between ad spend and management fees. Ad spend refers to the amount you pay directly to Google when users click on your ads. Management fees are what you pay a company to handle and optimize your Google Ads account.
Managing your Google Ads contributes to your brand’s long-term visibility and customer acquisition. The following factors that impact Google Ads management fees. This might give you a better understanding of how Google Ads management fees are determined and the value you can expect from expertly crafted and optimized PPC campaigns.
We value transparency and offer fair pricing for our services.
A one-time fee that may apply for standard Google Ads setup. Projects with more complex requirements and setup might require a higher quoted price.
We also provide additional services, and we can create custom service quotes tailored to meet your specific needs.
For Google Ads accounts with a monthly spend exceeding $15,000
please reach out for a custom quote!
Our Google Ads experts always engage in creating high-converting ads that allow you to customize your offerings to fit your client’s geography, interests, and demographics. We create targeted and optimized keywords designed to generate traffic and maximize your conversions.
Through in-depth research of your competitors and your market, to build strategic and targeted ads that are designed to reach the right customers who are ready to buy your products or services.
There’s a lot to optimize in Google Ads and the New Digital team is good at it. Our campaigns consistently deliver high return on investment. We optimize each campaign daily to maximize your pay-per-click ROI and bring in quality leads.
Our Google Ads management services are designed to drive website traffic by consistently reaching the right customers, thereby facilitating your growth with ease.
We are continually experimenting and deploying A/B testing to optimize your advertising through innovative research and creativity. We craft targeted ad copy, purpose-built to enhance your advertising and maximize your reach on Google Ads. Our Google Ads account expert tirelessly works to deliver unparalleled campaign optimization and analysis that drive positive results and fuel your growth, complemented by the broader knowledge and methodologies of our team.
Target the right traffic and elevate your business to the next level with New Digital’s cutting-edge Google Ads services
Based on our extensive experience, we very well know that you need a Google Ads agency – a partner committed to driving your customer retention and conversions by crafting precise campaigns with strategic execution.
We utilize the most advanced technology and methodologies, and we don’t provide cookie-cutter solutions that you don't need to pay for. We work within your Google Ads budget, ensuring you only pay for the services you use.
Our Google Ads experts have spent years mastering the art of Google Ads management, consistently producing measurable and repeatable results that drive website traffic, convert more customers, and grow the sales pipeline.
Google Ads can totally transform your business by driving high traffic, generating more leads and revenue, and boosting sales, when managed properly.
In today's digital age, having a strong online presence is crucial for the success of any business. One of the most effective ways to achieve this is through PPC, also known as Pay-per-Click advertising. with Google Ads being the leading platform. Google ads produce 3.5 billion interactions every day.
With PPC, you can position your company in front of the right audience, at the right time, and in the right place. It's a powerful tool that can boost sales, drive traffic to your website, and establish your online presence.
Immediate Impact: Unlike SEO, which takes time to gain visibility on the search engine results page (SERP), paid search ads provide instant visibility - we call it "instant traffic".
Increased Exposure: Google Ads allows your ads to appear at the top of the SERP, which is the most valuable position. Additionally, Google is the dominant search engine, capturing 89% of the market share. This means advertising on Google ensures exposure to a wide audience actively searching for products, services, and brands.
Targeted Audience: By using Google Ads, you can effectively reach people who have a high intent to buy. This is important because 89% of consumer journeys begin with a search engine.
Diverse Ad Formats: While search ads are commonly associated with Google Ads, there are various ad formats available to suit different marketing strategies and objectives.
Cost-Effective: With the Google Ads auction system, you only pay for clicks on your ads. The bidding process ensures you pay the lowest possible price for a click. On average, businesses generate a $2 return for every $1 spent on PPC advertising, while Google claims Google Ads delivers an 800% ROI, although individual results may vary.
When users search for products or services similar to yours, Google will showcase your ads. These ads can be seen on Google Search, Google Maps, and various partner sites within Google's network. You are charged based on the number of clicks your ads receive, whether it's to call your business, visit your website, or get directions to your store.
To determine the ad's placement, Google conducts an "auction" that takes into account factors like your budget, bid settings, and the relevance of your website. The ad that emerges as the winner is displayed prominently at the top of the search results page.
In our agency, we have been running Bing Ads, also known as Microsoft Ads, and Google Ads for quite some time now. By combining our data with the insights from the digital marketing community, we have generated the following key takeaways:
There are numerous campaign settings that can potentially undermine a Google Ads campaign's performance, often serving as the initial cause of poor results. When building a new campaign, there are numerous targeting options, many of which are not familiar to most business owners. Here are two examples.
The greatest level of control is achieved through manually managed and optimized campaigns. However, default settings for bidding often result in an automated bidding strategy like 'maximize clicks' or 'maximize conversions'. Such an automated strategy hands over control of keyword-level bidding and bid adjustments to Google. This is not ideal as an advertiser cannot modify the bid for a poorly performing keyword or increase the bid for a high-performing one. Instead, opt for manual bidding in the dropdown options and check the 'enhanced CPC' box. Google will issue a warning urging to switch to automated bidding, but this can be ignored.
Advanced location settings are conveniently tucked away in a dropdown menu under 'Location Settings'. The default option is named: "People in, or who show interest in, your targeted locations (recommended)". This setting allows your ads to be visible to anyone worldwide whom Google deems interested in your product/service, based on a location name used in the query. Instead, choose the option called: "People in or regularly in your targeted locations". This setting ensures that Google uses the targeted locations only.
Landing pages play a crucial role in digital marketing by providing a targeted and persuasive platform to capture leads, drive conversions, and achieve your business goals.
It is designed to capture the attention of visitors and guide them towards a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. Unlike your homepage or other website pages, a landing page is focused on a single objective and is optimized to convert visitors into customers.
The primary goal of a landing page is to improve the conversion rate, specifically from clicks to leads or sales, rather than increasing traffic (impressions and clicks). However, a well-optimized landing page may contribute to improving the ad score and reducing the cost per click, which indirectly may drive more traffic within the same Google Ads budget.
Having multiple landing pages targeted towards different customer segments can further enhance their effectiveness. By tailoring the messaging and offer to specific audiences, you can increase the relevance and impact of your landing pages, ultimately improving conversion rates and driving business growth.
Effective landing pages are characterized by their simplicity and focus on a single call-to-action. A clutter-free layout with clear and concise messaging increases the likelihood of conversions. Additionally, incorporating social proof, such as customer reviews and testimonials, can further boost trust and credibility, leading to higher conversion rates.
As more and more users are accessing the internet via smartphones and tablets, it's important to optimize landing pages for mobile devices.
When running marketing campaigns that direct users to specific actions, having dedicated landing pages is crucial. Landing pages serve as focused destinations for different marketing efforts, such as PPC (pay-per-click) ads and Google Ads. Unlike your website, which caters to various needs and information, landing pages are designed to drive specific conversions and enhance the effectiveness of your paid marketing campaigns.
Websites serve as comprehensive online platforms for your organization, providing a wide range of information and functionalities. However, they are not optimized to guide users towards specific actions required for paid marketing campaigns. This is where landing pages come in. As standalone pages separate from your main website, they work in harmony with your paid advertising, email marketing, and other efforts to create a tailored digital destination that aligns with the visitor's initial call to action. When users land on a dedicated landing page, they see messaging that resonates with their expectations, allowing them to efficiently click-through towards the desired action you are encouraging them to take.
By utilizing landing pages, you create a focused and persuasive environment that increases the likelihood of conversions. These pages eliminate distractions, provide targeted messaging, and facilitate a smoother journey for visitors, ensuring they are more likely to convert.
Showing your ads on the first page of search results is crucial for maximizing visibility and generating higher click-through rates. On average, ads displayed on the first page or above the search results receive significantly more clicks compared to ads shown on subsequent pages. To ensure your ads appear in these prime positions, Google Ads provides bid estimates that can guide you in setting competitive bids.
Google Ads offers three types of bid estimates to help you achieve first-page ad placements when a search query precisely matches your targeted keyword:
First Page Bid Estimate: This estimate indicates the bid you are likely to need in order for your ad to appear anywhere on the first page of search results. By meeting or surpassing this bid estimate, you increase your chances of capturing user attention right from the beginning.
Top of Page Bid Estimate: If you aim to have your ad featured among the ads at the top of the first page of search results, the top of page bid estimate provides valuable guidance. By setting your bids in line with this estimate, you can position your ad prominently, improving visibility and increasing the likelihood of clicks.
First Position Bid Estimate: For advertisers aiming to secure the coveted first position among other ads, the first position bid estimate offers insights into the bid needed to achieve this top spot. Appearing at the very top of the search results page gives your ad the maximum exposure and potential for high click-through rates.
By focusing on achieving first-page ad placements, you enhance your ad's visibility, increase the likelihood of attracting clicks, and maximize the overall effectiveness of your Google Ads campaigns.
Managing Google Ads campaigns can be a complex and time-consuming task, which is why hiring a Google Ads professional is a smart move. Here are four compelling reasons why you should consider entrusting your Google Ads management to a skilled professional.
Expertise and Maximizing ROI: A Google Ads specialist possesses in-depth knowledge of the platform and understands how to structure and optimize campaigns effectively. By leveraging their expertise, they can ensure that your advertising dollars are utilized efficiently, maximizing your return on investment (ROI). They have a deep understanding of ad targeting, keyword research, ad copywriting, and bidding strategies, allowing them to create compelling and high-performing campaigns tailored to your business goals. With their insights and data-driven approach, they can continuously optimize your campaigns to drive better results and deliver a positive impact on your bottom line.
Time-Saving and Focus: Managing Google Ads campaigns requires continuous monitoring, analysis, and adjustments to keep up with changing trends and competition. As a business owner or marketer, your time is valuable, and dedicating it to mastering Google Ads may not be the most productive use of your resources.
Optimization and Performance: Google Ads professionals have the skills and tools to optimize your campaigns for maximum performance. They stay updated with the latest industry trends, algorithm changes, and best practices, allowing them to implement strategies that drive better results. They can analyze campaign data, identify areas of improvement, and make data-driven decisions to enhance ad targeting, bidding strategies, ad copy, and landing pages.
If you're ready to take your Google Ads campaigns to the next level and unlock their full potential, click here to get your free Google Ads consultation.
We offer various ways to promote your website. If you're ready to take your business to the next level and unlock its full potential, click here to schedule a free digital marketing consultation.
Managing Google Ads for SaaS can quickly turn into a capital-intensive disaster if you aren’t familiar with the best practices of Google Ads for SaaS startups effectively. Creating an effective campaign will require you to bring in loads of data. It’s not uncommon to run your first couple of Ads campaigns at a loss; you’ll likely pay more to reach your prospects than more experienced competitors. However, if you’re diligent and learn from your mistakes, you’ll succeed at optimizing your Ads campaigns.
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Online marketing is a perfect approach to meet the dynamic and growing needs of all businesses in this new era. Towing companies may encounter a lot of things to take into account when it comes to staying relevant in the world of search engines and pay-per-click ads. Will the business services be only available within a mile radius? Will additional services such as insurance or locksmiths be offered? Will long-distance services be advertised?
Are you a personal injury attorney who wants to rank at the top of Google’s search results pages? Google Ads for Personal Injury Lawyers will help your practice in generating high-quality leads.
In this post we guide you through the process of setting up an account on Google Ads for law firms, creating ads, and optimizing them to attract people looking for the services you provide.
Google Ads is an excellent way to increase traffic for plastic surgeons.
As you might know, Google Ads are those you pay for to show up on the results pages of Google. If you have a Google Ads campaign launched, viewers will see your products or services when they search for a relevant keyword or look for similar products or services.
It is, therefore, a great way to reach your target audience as your ads will be displayed for people who are actually searching for a cosmetic surgeon.
Bankruptcy attorneys are in a competitive market that is constantly changing, and Google Ads is one of the best ways to get free leads for new clients.
The digital marketing landscape is constantly changing and highly competitive. To not only survive but thrive as a business and a professional, you must understand how to use the tools available to you. As a bankruptcy attorney, there’s no denying the highly demanding and competitive field you’re in.
To help you get excellent leads, you need a good strategy. One of the best ways to generate new clients is through Google Ads. After your law firm’s ads are set up, you can use Google Adwords to control who to target, how much you want to pay per click and the locations where you want ads to appear.
AI is opening up a world of opportunities for digital marketing and paid search. Although ChatGPT is relatively new, it already has capabilities that can be used to improve Google Ads.
With ChatGPT, you can streamline the keyword and competitor research process, saving you valuable time and resources. By guiding ChatGPT to focus on the most important details, you can gain a broad understanding of a wide variety of topics and identify potential paths to take. Let us show you how to use ChatGPT to its fullest potential and revolutionize your Google Ads strategy.
Keep reading how ChatGPT can help improve Google Ads...
In the last decade or so, Google has proven to be the most effective search engine offering numerous services that basically serve as the backbone of many people’s online experience. For many businesses, Google has been instrumental to their success and making it possible to reach their audiences online. Google Ads is one of the most popular marketing tools being used by millions of businesses and users today. Google Ads is the advertising platform that may turn your business into a profitable venture. Still, there’s a lot to learn about it and how you can use it to your advantage.
This guide covers just how crucial it is for businesses to fully utilize Google Ad’s features and use it to boost other marketing efforts like social media and content marketing.
Keep reading how to use Google Ads campaigns to grow your business...
Since Google’s Performance Max campaigns hit the scene a couple of years ago, they have not only revolutionized how we manage Google Ads but also how we think of PPC campaigns in general. Google has access to a wide range of different platforms, including YouTube, Search, and Maps. To maximize their advertising revenue across their platforms, they introduced Performance Max.
Many Google Ads gurus consider Performance Max an afterthought. The only issue? Google doesn’t see it that way. In fact, when you’re creating a campaign, you’ll notice that Google does everything it can to incentivize you to use Performance Max. For businesses with enough budget to spend, Pmax presents an incredible opportunity.
Since Performance Max Campaigns are a valuable part of any PPC manager’s arsenal, we thought we’d share our best insights into how to run this type of campaign, and how to maximize your returns from one.
There are thousands of daily searches in your area for therapy and counseling services. Google Ads offers you the means to tap into this client base, get your mental health practice in front of ideal clients and generate more leads. Google Ads are the silent heroes of online marketing. While many businesses choose to spend money on flashy video ads on social media, Google Ads for therapists still provide the best returns on investment in the advertising game.
Looking for Google Ads management in Toronto? Let New Digital revolutionize the way you handle your Google Ads management. Call us today to optimize your marketing and accelerate your growth tomorrow.
New Digital, is a Google Ads agency in Toronto. Our team of Google Ads experts has an impressive track record and successfully completed over 650 projects for more than 200 clients across the US and Canada. As of the beginning of 2023, our focus remains on digital strategy, demand generation, and lead generation, supported by various effective channels including Paid Search (Google Ads, LinkedIn, Facebook, Pay per Click PPC), Search Engine Optimization, and Local SEO, also known as Google Maps. We take pride in delivering repeatable and measurable results for a diverse range of industries. Our Google Ads expertise shines through in serving:
As a leading Google Ads agency, we prioritize understanding your unique business goals and tailor our strategies to maximize your online presence and drive meaningful results. With our effective Google Ads campaigns, proven expertise and client-focused approach, we are committed to helping businesses in Toronto and across the globe thrive in the digital landscape and achieving your long-term success.