SEO vs Google Ads
Using a marketing method like search engine optimization (SEO) or Google Ads is a great way to generate leads and make sales. SEO can help your website rank higher in search results by making your page relevant to users and customers. Google Ads is helpful in connecting your company with a larger audience online. Although both can be effective, it’s important to figure out which one is right for you. Let’s take a look at SEO vs Google Ads to help you figure out which strategy is the best for lead generation and sales.
What is Google Ads?
Google Ads is a powerful pay-per-click (PPC) advertising platform. It lets you reach a large audience via targeted advertising campaigns that are optimized for your goals. You can build an effective advertising funnel that results in lead generation, sales, or a different objective. Your ads can appear in a number of different ways, including in search results, as Google Shopping ads, and much more. As a PPC platform, you’re only charged for Google Ads when a user clicks on your ad. This makes Google Ads a cost-effective option for reaching large audiences which can then be remarketed to. Your Google Ads Manager (AdWords Manager) will make sure that the Google Ads Campaign is well optimized and delivers to support your business goals.
What is Search Engine Optimization?
Search engine optimization (SEO), is the practice of including content on your website that can improve its visibility on search engines. This means that a search engine optimized website can show up higher in search results and more often in relevant searches. Improving SEO can be challenging but there are a few fundamentals you should definitely learn. Making sure the writing on your website is clear and descriptive is an important factor for SEO. Your website’s writing should include keywords, which are words or phrases a potential customer might search when looking for what you offer. Other factors like your site’s page speed, mobile compatibility, and content quality also contribute to SEO. A well-optimized website will organically generate traffic over time, which can increase conversions and sales.
Google Ads or SEO For Lead Generation?
Generally speaking, the effectiveness of Google Ads or SEO for your company depends on your overall goals. For lead generation and sales specifically, Google Ads is more effective. Using Google Ads for lead generation and sales can be an effective short-term strategy that isn’t too expensive. Companies who want to see immediate sales or lead generation results and have instant feedback will benefit from Google Ads. Campaigns can be created and launched within the same day, while results from the campaigns will appear in real-time. SEO is a more effective long-term strategy than Google Ads. It works best if you want to generate a steady stream of traffic to your website and increase brand awareness over time. This strategy also works organically and results can be tracked through your website analytics.
Using Google Ads and SEO Together
You’ll see immediate traffic from Google Ads for sales and lead generation. You will also be able to customize you Google Ads Campaign on the fly. While SEO will gradually increase your brand’s exposure and maximize your online potential, although the optimization process may take a while.
Check out the following relevant topics:
- 5 Reasons to Advertise with Google Ads
- 11 Mistakes in Real Estate Lead Generation to Avoid
- Can Google Ads guarantee sales?