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A Guide for Creating Google Ads for Personal Injury Lawyers

Are you a personal injury attorney who wants to rank at the top of Google’s search results pages? Google Ads for Personal Injury Lawyers will assist your practice in generating high-quality leads. 

This post will guide you through the process of setting up an account on Google Ads for law firms, creating ads, and optimising them to attract people looking for the services you provide.

All About Google Ads

Google Ads allows businesses to pay to have their ads appear at the top of Google’s search results page. When deployed correctly, Google Ads can assist you in expanding your business, attracting new clients, and generating continuous leads. 

Companies only have to pay for advertising when users click on the ads. You can set your desired monthly budget, one of Google Ads’ best features. You may also customise all other elements of your ad campaign, such as keywords, ad schedule, demographics, and more.

Why You Need Google Ads for Personal Injury Lawyers

Google Ads for personal injury lawyers is a great approach to reach out to the right people by choosing keywords for which your ads will appear. For example, you can target potential clients in your location or those looking up your firm’s specialisation.

You might use keywords like “car accident injury lawyer,” “motorcycle injury lawyer,” and “car crash lawyer” if your company caters to clients who were in automotive accidents. And those looking for these services will see your ads when they look up these keywords.

When you choose your keywords well, you will save your company money while generating high-value, targeted leads.

How to Create a Google Ads Account

To get started with creating ads for your personal injury lawyers campaign, you’ll need to sign in or establish a new account via the Google Ads homepage.

Just click the blue “Start Now” button to get started. Next, Google Ads will ask you to select your “main advertising goal.” Instead, go to the bottom of the page and click “Switch to Expert Mode.”

If not switched to Expert Mode, you will be sent to a simpler version of Google Ads. You will have additional control over your ad campaign when you opt for Expert Mode.

Then, choose “Create an account without a campaign.” After that, you’ll need to double-check your business details.

Once everything is done, your account is now ready to use. You may now begin your ad campaign to bring in more clients!

Creating Landing Pages for Personal Injury Lawyers

When someone clicks on your ad, they will be led to a landing page. You should set it up so that your interested visitors are directed to the exact page on your website if they are searching for specific keywords or phrases.

The more relevant and valuable information you can supply to your website visitors, they are more likely to become paying customers. This implies that when someone searches for a “car accident injury claim,” you want them to come to your website’s “car accident injury claim” page. And your webpage should thoroughly explain how you can help them with what they need.

You should have distinct landing pages for different keyword phrases to give potential clients the most relevant information for their scenario.

How to Set Up Your Google Ad Campaign

You may begin your Google ad campaign now that you have a better grasp of the landing pages you’ll need.

To begin, pick the blue + symbol and the words “New Campaign” from the drop-down menu. Google Ads will prompt you to choose an objective that will help you make this campaign a success. Choose “Create a campaign without a goal’s direction” from the drop-down menu.

Then, for the campaign type, choose “Search.” You should select the outcomes you wish to achieve with this campaign.

Networks & Campaign Name

You will also need to establish a Campaign Name for your Google Ads for personal injury lawyers. Ensure that Display Network is turned off and just Search Network is selected.

After that, you can specify a start and end date for your ad campaign. If you want your campaign to run from a specific date, this is the place to do it.

Ad Schedule

It’s now time to start working on your ad schedule. You should pick a timetable that allows you to devote enough time to nurture your leads. Your company may decide to broadcast your advertisements only during business hours. Others may opt to run 24 hours a day, seven days a week, to cast a wide net for potential clients.

You must respond quickly to the leads you obtain. This may be done by an automated text message, email, or even a phone call. If you wait too long to contact your lead, they may seek service from one of your competitors, resulting in a squandered opportunity.

Audience & Targeting

You will also need to set the target location and language in the Targeting and Audience area.

You can leave the audience section of your advertisements as is or set specific demographics that you want to attract. 

Bidding & Budgeting

Next, you have to define how much you want to spend and how you want to spend it in the Budget and Bidding section.

The sort of keywords you should target in your campaign as a Personal Injury Attorney will be determined by your budget.

Low Budget

If you’re launching a relatively low-budget ad campaign, you’ll need to be very specific with your targeting. You should split your campaigns by focusing on different cities in your area of practise.

For example, if your legal practise is located in Metro Vancouver, you should target keywords such as “Burnaby injury lawyer” or “injury lawyer Surrey.” To make the most of your limited budget, it’s best to concentrate your efforts in the areas surrounding Vancouver.

It would be more cost-effective to target phrases where individuals look for legal services in the town where they live. Your advertising will appear less frequently, but they will be less expensive than going for broad terms like “injury lawyer” or “accident lawyer.”

High Budget

If you have the budget to spend a lot on your ad campaign, you might choose more generic keywords like “accident lawyer” or “injury lawyer.” Note that these keywords should be an exact match or phrase match. This is because you don’t want your ad to appear in searches unrelated to your company or that don’t pull in cases.

Conversions Tracking 

After that, you can start tracking conversions. This will allow you to track how well your campaign is doing.

When someone makes a purchase, joins an email list, or fills out a lead form, you get data from conversion tracking. Conversions may be tracked by looking at confirmation or thank-you websites.

Ad Rotation

Select “Do not optimize” for ad rotation. “Rotate advertising endlessly” indicates that the same amount of money will be paid on each ad. You can adjust your ad rotation when you’ve gathered enough data about how potential leads respond to your ads.

Ad Extensions

Now, you should concentrate on adding extensions to your advertisements. By displaying more information on your advertising, Ad Extensions may enhance your clickthrough rate by up to 15 percent.

Ad Extensions can increase the number of engagements by making them look larger on Google’s search result page. According to studies, the bigger your ad is, the more likely it is to be clicked on.

Ad Extensions provide your advertisements with more particular, targeted links. Putting a call extension and a Sitelink extension to your ad may benefit you as a personal injury attorney. It would be easy for potential clients to contact you if you had a phone extension. The Sitelink extension helps direct potential customers to the appropriate service page.


Google Ads for personal injury lawyers is a powerful tool for attracting new clients and generating leads for your practise. You can quickly get new clients by choosing the correct keywords, creating an ad schedule that allows you to nurture your leads, and adopting a strong budget and bidding strategy. If you need help executing your ad strategy, you can consult with a Google ads expert in Toronto. 

New Digital Marketing Agency is a data-driven digital marketing agency and Google ads expert in Toronto. New Digital can revolutionise your PPC strategy through advanced keyword research and utilisation to maximise your reach and ensure you’re targeting the right customers. Get in touch with us today! 

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