6 Ways to Keep Track of Local Online Competitors
A great marketing plan is built on competition research. After all, if you can’t recognise your competitors and their marketing strategies, you’ll find it difficult to set yourself and your product apart from the competition. You may, however, be thinking, “Who are my actual competitors?” It’s a question that’s becoming increasingly difficult to answer, and […]
5 Practices to Consider in Creating a Dealership Website
The car dealership industry has used the same business model since it was established, and people seem to love it! Before, customers would drive into a lot, look for a car, negotiate the price, then bring the new unit home. But today, customers have learned to use the internet before going to a physical car […]
Build a Successful Online Community: A How-to Guide
The customers’ way of supporting brands has changed over the years. Instead of looking only for the product with the best quality, they now prefer brands that share their values and build meaningful connections with them. This is why starting and growing an online community is important. An online community is a group of users […]
How Videos Can Help Leverage Ecommerce Businesses Today
Ecommerce stores need to keep up with an increasingly online world. Today, consumers are more sensitive to the type of experience they get online. With this, it’s a challenge for ecommerce users to make their website appeal to the consumers and run their business at the same time. Luckily, there are many marketing tools you […]
2021 Digital Marketing Trends for Construction Companies
The rise of social media and digital marketing has permeated virtually every industry out there, from the biggest ones to the most niche types of businesses. This rapidly evolving landscape has forced companies to adapt to the changes by incorporating more digital marketing techniques into their strategy. The same goes for the construction industry, where […]
How Home Improvement Companies Can Succeed on Social Media
Whether you are already a long-serving company or a beginner in home improvement services, knowing where and how to develop a social media presence could be challenging for business owners. Social media is beneficial when boosting your google search rankings, having an easy way to communicate with clients, and providing a human voice for your […]
3 Social Media Marketing Mistakes Businesses Should Avoid
The fact that your business has all the proper tools required for social media marketing doesn’t mean all your efforts will benefit the company. There are a lot of things to consider when promoting the venture through the various social media platforms, and if you’re not careful, your actions may do more harm than good. […]
Using Paid Advertising to Improve Online Businesses
The use of paid ads today is a good digital marketing strategy. Unlike other tactics to draw organic traffic to your site, paid ads are more direct, gaining you direct traffic from ads engineered towards the right audiences. Here are further details on how to use paid ads to improve your company’s online presence. Why […]
