The car dealership industry has used the same business model since it was established, and people seem to love it! Before, customers would drive into a lot, look for a car, negotiate the price, then bring the new unit home.
But today, customers have learned to use the internet before going to a physical car store to purchase what they need. Creating and maintaining a helpful website for consumers is an essential move for car dealerships.
Now you might be wondering which things you should prioritize in building a website. Here are some ideas to get you started.
1. Create Useful Content
Since people go online to search for information, keeping a website up-to-date and maintaining valuable content should be your number one priority. If they don’t see any details about the unit they are aiming to buy, consumers might find another dealership that can provide them what they need.
However, creating helpful content doesn’t stop there. From the beginning, you should already optimize your website correctly for it to rank on search engines. When you write about your first content, it should already use keywords related to the products or units you’re selling. When search engines track your website, they will see helpful information that makes them bump your content to the top of the search engine results pages (SERPs.)
2. Rank High for Local Search Results
Next, invest in creating localized content. They are posts that target the community you serve in or where you put up your business. When people search for the keywords “near me,” they should find your content as it is tagged in that area or neighbourhood.
Local search results are ideal for building a community within a bigger one. If people living in your service area know that your company sells or offers a specific service, they will try what you offer. Then if it works out, they are bound to talk about your business to other people they know within their network, marketing the company for free.
3. Use Google’s My Business
Google My Business (GMB) is Google’s tool used by most businesses to provide their customers with an address, contact information, or any specific detail needed. Nowadays, it plays a critical role in local SEO since it lets customers know that your business is legitimate.
It’s crucial to keep your GMB updated—operating hours, complete address, and location listings. You should also fill it with up-to-date pictures and videos that help spread awareness of your store, including the products you sell or the services you offer.
4. Maximize Alt Tags
Alt tags, also known as “alt text” or “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines. Since search engines and robots can’t interpret images, alt tags present the text for search rankings. It allows users to view a webpage that cannot process images.
Since photos and videos play an essential role in letting the customers see the products, alt tags are critical if your website is heavy on product photos. Without it, web crawlers can’t rank your page as they can’t read pictures.
5. Build Links
Once your website starts generating traffic, it would be helpful to build links that lead users to other pages within your website. Link building is linking previous content to newly-published ones or vice versa to generate traffic both ways.
It is an effective way to build traffic for pages that do not rank well or at all in search engines. Aside from that, the more websites linked to your channel, the more of an authority you become on search engines—making you yield higher rankings on all platforms.
Conclusion
Dealerships may not have changed in a while, but they’re slowly adapting to the new norm. By creating a website meant to rank on search engines, you can gather more people or potential customers to check on what you can offer. It is an effective way to market your products and turn them into sales.
New Digital Marketing Agency is a team of digital marketing professionals in Toronto, trying to generate better results for clients. As we implore our system of building websites, we aim to provide excellent services and long-lasting results to business owners and their companies. Get in touch with us today, and we’ll guide you through the process of landing a high rank on search engines.
