Ecommerce stores need to keep up with an increasingly online world. Today, consumers are more sensitive to the type of experience they get online. With this, it’s a challenge for ecommerce users to make their website appeal to the consumers and run their business at the same time.
Luckily, there are many marketing tools you can use, and one of the most powerful ones today is video. How do you use it to increase your online sales?
1. Add It to Your Landing Pages
You can customize videos to meet your customers’ needs. Adding a video to your landing page can help your customers make the decision to purchase.
An explainer video is a good choice to inform customers what the product does and why they should get it instead of the ones from your competitors. It is perfect for customers who want to know everything before they purchase.
Another type of video content you can use for your landing page is a comparison video in which products will be set side-by-side with one another to show a dramatic difference between your product and someone else’s on the market.
Finally, a tutorial video on your landing page is a great way to show how your product is applied in the real world.
2. Add Videos to Your Email Marketing
Billions of emails are sent every day, and you need to stand out if you want your email marketing campaign to be a success. Adding video to your email (not all emails) is an effective way to market your business. You can add videos to email content that contains details on a new product. Another good way to use video content is when you have a human-centered brand story to share.
3. Add Video to Your Testimonials
One of the important things you need to remember about marketing is that you need to brag a little; hard-sell yourself, but do this subtly. Testimonial videos can provide you with many benefits. For one, they can establish social proof. Another thing is that video testimonials can boost your credibility.
You need to be strategic on where you place the testimonial video, though. That’s why you need to think about it thoroughly before adding a video testimonial to your site.
A good idea is to have one on your social feeds. Another idea is to send a targeted email to users who abandoned their cart. Or, perhaps, you can use someone else’s testimonial as a jumping-off point to ask a new customer for their own review.
4. Add Videos to FAQs Page or How-To Guides
Another effective way to use video to boost your business is to use it to answer people’s questions or address their pain points. You can add how-to videos in an email to the customer once their order ships. Another great way is to nest videos on product pages to explain products the customer needs to assemble.
Creating videos to solve your customers’ problems will show them that you care about their experience.
The ecommerce industry continues to be competitive, and it’s crucial to find your edge. Using videos as part of your marketing can leverage your business like you never thought possible.