New Digital marketing agency in Toronto

CFIB Member Digital Marketing Offer

Digital Marketing Services for CFIB Members

Grow your business with digital marketing designed around the needs of Canadian small and mid-sized businesses.

Eligible CFIB members can access preferred New Digital pricing on Google Ads, SEO, Local SEO, Facebook and Instagram Ads, landing pages, conversion tracking and AI search visibility.

Our focus is simple. Put your business in front of the right prospects, reduce wasted marketing spend and turn more of your traffic into qualified leads and customers.

Get CFIB Member Pricing

Save 30% on selected New Digital services. Available to eligible CFIB members on qualifying new projects and ongoing marketing engagements.

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Digital Marketing
for CFIB Members

Canadian small businesses compete every day against larger companies with bigger teams, larger advertising budgets and more internal marketing resources.

That does not mean they need to outspend them.

Effective digital marketing is about identifying where your highest-value customers are looking for businesses like yours, concentrating your budget on those opportunities and measuring what happens after the click.

New Digital helps CFIB members and other Canadian businesses build practical customer acquisition strategies across paid search, organic search, local search, social advertising, landing pages and emerging AI-driven discovery.

Instead of recommending every marketing channel available, we focus on the channels that make sense for your market, customer economics, geographic reach and budget.

Whether your immediate priority is generating leads through Google Ads, improving organic rankings, appearing more prominently in Google Maps, reaching customers through Facebook and Instagram, or strengthening your visibility across AI search, the strategy starts with the same question.

Where can your next marketing dollar produce the greatest business value?

Discuss Your Marketing Goals

Digital Marketing Services for CFIB Members

Social Media Ads

Facebook, Instagram Ads

Not every potential customer is searching for your business today. Facebook and Instagram advertising help you reach relevant audiences earlier in the buying process, introduce your offer, generate leads and bring previous website visitors back through remarketing. New Digital develops strategies around audience selection, campaign structure, creative testing, lead generation, remarketing and measurable conversion outcomes.

ppc AdWords agency

Google Ads


Reach potential customers when they are actively searching for the products or services your business provides. Our objective is to identify the searches most likely to produce qualified leads, sales and measurable business outcomes. Services can include Google Search campaigns, Performance Max, Shopping campaigns, keyword research, negative keyword management, conversion tracking, campaign optimization and Google Ads account audits.

ppc diaplay ads agency

Local SEO,
Google Maps

If your business serves customers within a specific city, region or service area, local visibility can directly affect phone calls, appointments, store visits and leads. New Digital helps businesses improve their presence in Google Maps and local organic search through Google Business Profile optimization, local relevance, citation consistency. When someone nearby searches for the service you provide, your business should have a strong opportunity to be found.

Performance Reporting

Landing Page Conversion

Getting more traffic is only half of the equation. If visitors arrive on your website and do not call, submit a form, book an appointment or make a purchase, acquiring additional traffic simply creates additional waste. We build and improve landing pages around clear offers, relevant messaging, trust, usability and strong calls to action so that more of the traffic you already generate becomes business.

remarking ppc campaign agency

SEO


Build organic search visibility that continues producing value beyond each individual advertising click. Our SEO services help businesses improve their visibility for commercially relevant searches through keyword research, technical SEO, onsite optimization, content development, internal linking and authority building. We focus on attracting visitors who have a realistic opportunity to become customers, rather than increasing traffic simply to produce a larger analytics number.

Performance Reporting

AI Search Optimization

The way people research businesses is changing. Potential customers increasingly use ChatGPT, Google AI experiences and other AI-powered tools to research services, compare providers and make purchasing decisions. We help businesses improve the authority and discoverability of their online content so that their expertise is easier for both traditional search engines and AI systems to understand. SEO remains the foundation. Generative Engine Optimization extends that foundation into the AI discovery environment.

One Business. Multiple Ways for
Customers to Find You

Google Ads captures existing demand.

SEO builds long-term organic visibility.

Local SEO helps nearby customers discover your business.

Facebook and Instagram Ads create demand and re-engage prospects.

Landing page optimization converts more of that traffic into inquiries and customers.

AI search optimization prepares your business for the next generation of online discovery.

These channels should not operate as unrelated marketing projects. The strongest strategy depends on how your customers research, compare and purchase what you sell.

For some businesses, Google Ads should receive the majority of the initial investment because customers already search for the service every day. For others, SEO and Local SEO can create a valuable long-term acquisition channel. Businesses with longer buying cycles may benefit from combining search with Meta remarketing.

The right mix depends on your business, not on which service an agency happens to sell most aggressively.

Competing with Larger Businesses without Matching Their Marketing Budget

Small businesses rarely win by trying to imitate the marketing strategy of a national corporation. They win by being more focused.

A smaller business can target a narrower geographic area, prioritize its most profitable services, respond more quickly to search behaviour, create highly relevant landing pages and concentrate spending on the searches and audiences most likely to convert. That precision matters when every marketing dollar has to work harder.

New Digital builds strategies around measurable customer acquisition rather than broad awareness alone. Depending on the business, that means tracking phone calls, forms, appointments, qualified leads, purchases, customer acquisition cost, revenue or return on advertising spend.

The objective is not to make your marketing look busy. The objective is to make your marketing economically useful.

a Digital Marketing Strategy
Built Around Your Business

There is no universal campaign structure, SEO strategy or advertising budget that works for every small business.

We begin by understanding what you sell, who your most valuable customers are, where those customers are located, how they search, what competitors are doing and what a new customer is worth to your business.

From there, we identify the channels most likely to produce results and build a measurable strategy around them.

  • STEP 1 - Research the Market
    We review your services, customer economics, competitors, geographic market, search demand and current digital presence.
  • STEP 2 - Identify the Best Opportunities
    We determine whether paid search, SEO, Local SEO, Meta Ads, conversion optimization or a combination of channels offers the strongest opportunity.
  • STEP 3 - Build the Strategy
    Campaigns, keywords, audiences, landing pages, content and tracking are structured around your actual customer journey.
  • STEP 4 - Measure What Matters
    Where technically possible, we track the actions that represent business value, including calls, forms, appointments, qualified leads, purchases and revenue.
  • STEP 5 - Improve Continuously
    Campaign data, search behaviour and conversion performance are used to determine where budget and effort should go next.

Experience With CFIB and
Canadian Small Businesses

New Digital personnel have previous experience working with the Canadian Federation of Independent Business, including experience with CFIB’s digital advertising. Separately, New Digital has worked directly with Canadian entrepreneurs, independent businesses, and small and mid-sized companies across a range of industries and competitive markets.

Together, that experience provides a strong understanding of the practical marketing challenges Canadian businesses face, including limited budgets, competitive pressure, the need to generate measurable results, and the importance of making every marketing dollar work efficiently.

The CFIB member offer on this page builds on that experience by providing eligible members with preferred pricing on selected New Digital digital marketing services.

New Digital is an independent digital marketing agency. The offer is provided directly by New Digital and does not represent a current CFIB endorsement, sponsorship, or partnership unless expressly stated otherwise.

Get CFIB Member Pricing

Why CFIB Members Work with New Digital

Small businesses do not need another layer of marketing management. They need experienced specialists who can identify what is working, what is wasting money and where the next opportunity exists.

Your strategy is built and managed by experienced digital marketing professionals rather than being sold by a senior team and passed to inexperienced staff after the agreement is signed.

New Digital has applied its digital marketing strategy across more than 1,850 campaigns, providing broad experience across different industries, markets, customer acquisition models and competitive environments.

Recommendations are tied to search demand, conversion performance, lead quality, customer economics and measurable results rather than generic marketing formulas.

New Digital works across Google Ads, Facebook Ads, SEO, Local SEO, conversion optimization and other digital channels, allowing the strategy to follow the opportunity instead of forcing every business into one platform.

Your advertising accounts, website, analytics data and campaign history remain yours.

You should never have to remain with an agency because it controls the assets required to leave.

Selected ongoing services are available month to month rather than requiring businesses to commit to lengthy contracts before they know whether the relationship is producing value.

Talk to a Digital Marketing Specialist

Digital Marketing
Focused on Business Results

Small businesses do not need another layer of marketing management. They need experienced specialists who can identify what is working, what is wasting money and where the next opportunity exists.

Personal injury law firm - Texas

Same budget, nearly 3 times the consultations

A mid-size firm was spending $18,000 a month and receiving fewer than 40 consultation requests, most of them unqualified. Cost per booked consultation had climbed to $490, and the previous agency could not explain why performance had stalled. The account was technically active but had never been structured around the inquiries that become cases.
 
We rebuilt the architecture around case-type intent, isolating mass tort, auto accident, and slip-and-fall into separate campaigns with a dedicated landing page for each. Ad copy was rewritten to target high-population counties by jurisdiction, and we replaced site-visit tracking with call tracking tied to consultations actually booked.
Results
– 90 days, same budget
– cost per consultation $490 → $187
– monthly consultations 38 → 104
– qualified lead rate 41% → 73%

$187

Cost per consultation
from $490

2.7x

Consultations
90 days

SaaS marketplace - California

Acquisition economics that finally scaled

The account was buying anyone searching the category, which produced volume at a customer acquisition cost around $175. At that number every additional dollar of spend deepened the loss instead of funding growth. Leadership wanted to scale paid acquisition and could not justify it while the unit economics ran backwards.
 
We analyzed which segments converted and retained, rebuilt the account around those alone, and cut the broad terms consuming budget without producing customers. Each segment received a landing page matched to its use case rather than a shared product page. Once conversion history was sufficient, we moved to value-based bidding so the algorithm optimized toward revenue rather than raw signups.

Results – 6 months
– customer acquisition cost $175 → $30–40
– signups from paid +140%
– paid channel profitable at scale for the first time

−80%

Acquisition cost
to $30–40

+140%

Signups from paid
6 months

Car dealership - Washington

From clicks to showroom visits

Campaigns sent every click to the homepage regardless of what the searcher typed. Someone looking for a specific trim landed on a general brand page and left to check a third-party portal, where the dealership then paid a second time for the same lead. Traffic reports looked healthy while showroom appointments stayed flat.
 
We rebuilt the account by model and trim so each ad matched the exact search, and pointed every campaign at the corresponding inventory page instead of the homepage. Geographic bid adjustments were tightened to the real catchment area rather than a broad radius, and we implemented call tracking to capture the phone leads that had been going entirely unattributed.
 
Results – 120 days
– conversion rate +200%
– cost per conversion −65%
– lead volume +185% on the same budget

+200%

Conversion rate
120 days

−65%

Cost per conversion
leads +185%

Criminal defense firm - California

Outmanoeuvring the bigger budgets

A defense firm in a major metro was consistently outbid on high-intent keywords by larger firms with deeper pockets. At $12,000 a month they averaged around 20 consultations, at economics that made the campaigns barely worth running. Competing head-on for the obvious terms was a fight they could not win on budget alone.
 
We abandoned the expensive broad terms entirely and moved to long-tail dominance, owning hyper-specific searches the larger firms overlooked – first-offence queries, county-level felony terms, and free-consultation phrasing. We layered time-of-day bid adjustments and implemented 24/7 call capture, since arrests do not happen during office hours and competitors were missing those calls.
 
Results – 120 days
– cost per consultation $612 → $204
– monthly consultations 20 → 67
– impression share 28% → 71%
– return on ad spend 1.8x → 5.4x

$204

Cost per consultation
down 67%

5.4x

Return on ad spend
from 1.8x

CFIB Member Digital Marketing Discount

CFIB members can receive preferred pricing on selected New Digital digital marketing services.

The offer is designed for Canadian businesses that want professional help attracting customers online without committing resources to building an equivalent internal marketing team.

Offer: CFIB members save 30% on qualifying New Digital services.

Eligible Services

  • Google Ads campaign setup and management.
  • Facebook and Instagram Ads management.
  • SEO
  • Local SEO and Google Maps optimization.
  • Landing page development and conversion optimization.
  • Selected digital marketing strategy and consulting services.

Offer Conditions

  • Available to eligible CFIB members.
  • Applies to qualifying new projects or new ongoing engagements.
  • The discount may vary by service, package or project scope.
  • Membership eligibility may be confirmed before discounted work begins.
  • The offer cannot necessarily be combined with other promotions.
Get CFIB Member Pricing

Straightforward Digital Marketing Pricing

Different businesses need different levels of support. A local service company running one Google Search campaign does not require the same scope as a business combining paid search, SEO, Local SEO and Meta Ads across multiple markets.

That is why New Digital pricing is based on the actual service and scope required rather than a percentage of your total marketing budget. For eligible services, CFIB member pricing is calculated from New Digital’s standard fee for the applicable project or management plan.

Preferred CFIB Member Pricing

Eligible CFIB members receive 30% off qualifying services.

No Unnecessary Long-Term Commitment

Selected ongoing services are available month to month.

Flat-Fee Management

Where applicable, management fees are established separately from your advertising budget.

Direct Platform Billing

Advertising spend is normally paid directly to platforms such as Google or Meta through your own advertising account.

Request Your CFIB Member Quote

Getting Started

  1. Tell Us About Your Business. Let us know what your business does, where you operate, what marketing you currently use and what you want to improve.
  2. Identify Yourself as a CFIB Member. Select the CFIB member option on the inquiry form. We can confirm eligibility before applying member pricing.
  3. Strategy Review. We review your current position and determine which services are most likely to produce meaningful results.
  4. Receive Your Recommendation and Pricing. You receive a recommended scope, applicable CFIB member pricing and the next steps required to begin.
Start With a Strategy Call

Digital Marketing Resources for Canadian Small Businesses

Towing companies may encounter a lot of things to take into account when it comes to staying relevant in the world of search engines and pay-per-click ads. Will the business services be only available within a mile radius? Will additional services such as insurance or locksmiths be offered? Will long-distance services be advertised?

If similar questions have crossed your mind, this article is for you. Here, we will discuss why building a PPC campaign for your towing business may be a good idea for you.

Reasons Why PPC Ads Are Perfect for the Towing Industry

1 – Cost-Effective

Pay-per-click ads are one of the most cost-effective ways for businesses to be visible in their customers’ search results. What does this mean for towing companies? It means that you can maximize your exposure and traffic for a much smaller price than with other, more traditional marketing approaches.

Click to read more on how to use PPC for Towing Businesses...

Real estate is one of the most lucrative industries, with an estimated worth of US$9.6 trillion. This large number is expected to balloon as the industry continues to grow at an accelerated pace, with more and more people buying homes. Regardless of market conditions, there will always be people in need of a home, which is why it’s also one of the more stable fields to have as a profession.

However, that doesn’t mean being a real estate investor is easy. If you’re hoping to maximize your profits, you’ll need to understand how to advertise your property effectively, which you can do with pay-per-click (PPC) campaigns. Here’s what you need to know about PPC ads and how they benefit real estate investors

All About PPC

PPC is a kind of direct marketing where you pay for digital space to display your advertisement and earn more visibility for each click. Due to the nature of PPC, real estate investors need it to tap directly into their target market. It can also help you position yourself more strategically and draw the attention of people who may be interested in your properties.

Click to read more on how to use PPC in Real Estate...

Businesses that solely rely on organic search engine optimization to improve their search engine results page (SERP) ranking are rare. These days, experienced digital marketing agencies suggest using pay-per-click (PPC) strategies holistically to improve rankings. This can help your dental clinic too.

What is PPC, and how can it work to grow your practice? Keep reading to find out.

Pay-Per-Click Campaigns

Pay-Per-Click (PPC) is a kind of online advertising strategy that charges you every time someone clicks your ad. Using this strategy, you’re essentially paying for every person that visits your site.

A PPC strategy is more economical than other kinds of online advertising like pay-per-impression (PPI). While a PPC charges you for every site visitor, PPI charges you every time someone views your ad regardless if they go to your site or not.

Click to continue reading on how to use PPC for Dentists...

If you are an attorney or own a law firm, you know that finding and sourcing clients can be pretty challenging. You most likely have many competitors looking out for the same clients you have. With the limitations of strict rules and guidelines, your reach in advertising your services is also minimal.

Therefore, what do you do to get ahead of your competitors? It would help if you started marketing your law firm. One way to do it is through Google Advertising for lawyers like you.

Here are some basic things you need to know about Google Advertising to help you decide whether this is a good strategy for your practice.

What Is PPC?

When utilizing PPC (Pay-per-Click) to market your law firm, you can reach more people to know your services when your ads appear in the search results. What’s great about PPC is you never have to pay for impressions, and there would be no recurring charges monthly.

Click to continue reading on how to use PPC for Lawyers...

Buying a car begins like most purchases, with a simple search on Google. As a car dealership, it’s important to have good visibility and increase awareness of your brand online. The first place you want to show up is page one of the search results. However, the first page is only reserved for the top ten. Most people don’t go beyond the first page when they are searching for something specific. 

So, if your brand is not on page one, what can you do? 

You can use pay-per-click (PPC), also known as search engine marketing or paid search ads. These ads appear on the first page with the top ten results much in the same way—except for the fact that it’s distinguished by the word “Ad” listed with the link under the heading of the listing. 

Now, if you already have digital marketing efforts in place, what is the need for this? Why bother with PPC advertising? Here’s why:

You’re in Control

With PPC advertising, you have control over many things—the first being keywords and placements you choose to target. You get to dictate how precise or random your ads will be. If you want it to be excluded from certain searches, “negative keywords” will ensure that you do not appear for those searches. 

Click to continue reading on how to use PPC for Car Dealerships...

Looking for CFIB Benefits, Discounts
or Membership Information?

People searching for CFIB benefits, CFIB discounts, CFIB member benefits or CFIB membership benefits are often evaluating how much practical value their membership can provide to their business. CFIB offers its own membership services, resources, advocacy and member savings.

 

New Digital does not sell or administer CFIB memberships. Instead, New Digital independently provides eligible CFIB members with preferred pricing on selected digital marketing services. That means businesses already belonging to CFIB can potentially reduce the cost of professional support for Google Ads, SEO, Local SEO, Facebook Ads and other digital marketing services through the offer described on this page.

 

For current information about CFIB membership fees, eligibility or benefits provided directly by CFIB, businesses should confirm those details with CFIB.

Is CFIB Membership Worth It?

Whether CFIB membership is worth the cost depends on the needs of the individual business and which membership benefits it actually uses.

 

Businesses may consider the value they receive from CFIB’s business resources, advocacy, support services and available member savings, then compare that value with the current cost of membership.

For an existing CFIB member considering professional digital marketing, the preferred New Digital pricing available through this independently provided offer may create an additional opportunity to generate value from being a member.

 

New Digital does not advise businesses on whether to purchase or renew CFIB membership. Current membership pricing, terms and benefits should be confirmed directly with CFIB.

About New Digital​

New Digital is a Toronto digital marketing agency helping businesses in Canada and the United States acquire customers through measurable digital channels.

Our work spans Google Ads, Facebook and Instagram Ads, SEO, Local SEO, landing page optimization and emerging AI-driven search.

New Digital has implemented digital marketing strategies across more than 1,850 campaigns and works with businesses across professional services, legal, healthcare, home services, construction, financial services, e-commerce, technology, SaaS, and other competitive markets.

Our approach begins with the economics of the business:

  • Who is the ideal customer

  • How does that customer search and make a buying decision?

  • What is a new customer worth?

  • Which channel can reach that customer efficiently?

  • How will the result be measured?

Technology and advertising platforms change constantly, those questions do not.

That is why our work focuses on measurable customer acquisition instead of chasing marketing trends without a clear business case.

Frequently Asked Questions

Yes. New Digital independently offers preferred pricing on selected digital marketing services to eligible CFIB members. The applicable discount depends on the service and project scope.

Qualifying services may include Google Ads management and setup, Facebook and Instagram Ads management, SEO, Local SEO and Google Maps optimization, landing pages, conversion optimization and selected digital marketing consulting services.

The offer is intended for eligible businesses with an active CFIB membership. New Digital may request confirmation of membership before discounted services begin.

New Digital's team has previous experience working with CFIB, but the offer described on this page is independently provided by New Digital and does not imply a current CFIB sponsorship, endorsement or partnership unless expressly stated otherwise.

Yes. New Digital provides Google Ads campaign development, account optimization, ongoing campaign management, keyword research, ad copy, conversion tracking and campaign audits for Canadian businesses.

Yes. New Digital manages Facebook and Instagram advertising for businesses that want to generate leads, acquire customers, create demand or remarket to previous visitors.

Selected SEO services can qualify for CFIB member pricing. New Digital provides onsite SEO, content strategy, technical optimization and broader organic search services.

Yes. Local SEO is particularly relevant for businesses that rely on customers within a defined city or service area. New Digital provides Google Business Profile and Local SEO services designed to improve local search visibility.

CFIB provides its own membership benefits, business resources, support, advocacy and savings programs. Because these benefits and terms can change, businesses should confirm the current offering directly with CFIB. The New Digital discount described on this page is an independently provided offer for eligible CFIB members.

That depends on the individual business and how much value it receives from the membership resources, services, advocacy and savings it actually uses. Current membership costs and CFIB-provided benefits should be confirmed directly with CFIB.

No. New Digital works with businesses throughout Canada and the United States. CFIB members simply have access to the preferred pricing described on this page for qualifying services.

Yes. New Digital is based in Toronto and works with small and mid-sized businesses throughout Ontario, elsewhere in Canada and across the United States.

There is no universal amount. The appropriate budget depends on the value of a customer, competition, geographic reach, sales margins, search demand and the channels being used. New Digital evaluates those factors before recommending a budget.

Google Ads and SEO solve different problems. Google Ads can generate visibility immediately when people search, while SEO builds organic visibility over time. Many businesses ultimately benefit from both, but the right starting point depends on budget, competition and how quickly results are required.

CFIB Member Preferred Pricing

Turn More of Your Marketing Budget Into Business

If you are a CFIB member looking for professional help with Google Ads, SEO, Local SEO, Facebook and Instagram Ads, landing pages or AI search visibility, tell us what you want to accomplish.

 

We will review your current marketing, identify the strongest opportunities and determine which New Digital services qualify for CFIB member pricing.

 

From there, we will recommend a practical approach based on your business, market and budget, without pushing you into a generic package or requiring you to use every channel.

Tell Us About Your Business

The CFIB member offer described on this page is independently provided by New Digital. New Digital is not currently affiliated with, sponsored by or endorsed by the Canadian Federation of Independent Business unless expressly stated otherwise. References to CFIB and the Canadian Federation of Independent Business identify the audience eligible for this New Digital offer and describe New Digital’s founder’s previous experience working with the organization. CFIB membership, benefits, pricing and eligibility are administered by CFIB and should be confirmed directly with CFIB. New Digital offer eligibility, discounts and terms are subject to confirmation.