Real estate is one of the most lucrative industries, with an estimated worth of US$9.6 trillion. This large number is expected to balloon as the industry continues to grow at an accelerated pace, with more and more people buying homes. Regardless of market conditions, there will always be people in need of a home, which is why it’s also one of the more stable fields to have as a profession.
However, that doesn’t mean being a real estate investor is easy. If you’re hoping to maximize your profits, you’ll need to understand how to advertise your property effectively, which you can do with pay-per-click (PPC) campaigns. Here’s what you need to know about PPC ads and how they benefit real estate investors:
All About PPC
PPC is a kind of direct marketing where you pay for digital space to display your advertisement and earn more visibility for each click. Due to the nature of PPC, real estate investors need it to tap directly into their target market. It can also help you position yourself more strategically and draw the attention of people who may be interested in your properties.
The Benefits of PPC Ads to Real Estate Investors
PPC has been around for several years, but it has continued to be an effective marketing strategy due to its many conversion advantages. As a real estate investor, your goal is to attract as many people as possible to your properties and have them look at what you can offer. However, this is possible only if you can successfully lead them to your website. Here are some of the many benefits of PPC ads:
1. They Give You Instant Website Traffic
While search engine optimization focuses on bringing organic traffic to your website by strategically using keywords, PPC brings instant traffic. All your readers need to do is click the link to your website, and they’ll land on your homepage. This process takes care of an essential step in conversion, as you’ll be getting leads to your website more smoothly.
2. They Offer Measurable Data
There’s a lot of data involved in advertising, and understanding the story they’re telling is essential to the success of your marketing efforts. It is risky to spend money when you don’t receive measurable stats that offer context for the numbers you see when viewing your analytics.
The good news is that measurable data is a crucial factor of PPC since most of its platforms provide you with data analytics that carefully explains your data. For instance, Google supplies a straightforward and visual analysis of your data, informing you right away of the level of reach of your ads and the cost of each click.
3. The Return on Investment is Easy to Determine
Since PPC is measurable by nature, you can determine your ROI more quickly. A month after setting up your PPC campaign, you’ll have a good understanding of how much you spend on your leads and if you can afford to pay more or if you should scale back.
The majority of PPC platforms tell you the cost per click and per lead. You’ll then discern your returns and see if your marketing strategy is successful or if you need to adjust your plans. If you find out that you make excellent profits despite the cost of the leads, consider maximizing your strategy and going even further with it.
4. They’re Simple to Improve
PPC platforms make it easy to identify the ads that bring you high-quality leads, allowing you to choose how to focus your marketing strategy. You can allocate most of your time to ads that result in fast conversion, helping you achieve optimal returns while acquiring excellent benefits. Additionally, you can revise your budget, audience, ad content, and other details to lower your PPC costs.
5. They’re Customizable to Your Target Audience
Another benefit of PPC ads is that they can reach specific demographics, making it easier to convert. By setting your ads campaign to be visible only to a particular demographic or on a particular platform, you’ll drastically improve your marketing efficiency, ensuring your ads reach people who are more likely to be interested in your properties and convert.
How to Design Your Ads for Maximum Return on Investment
How PPC operates is simple enough, but a few strategies can help you fine-tune your ads to ensure maximum return on investment (ROI). Since you’re advertising to earn a profit, you’ll want to make sure you make the most amount of money while spending the least amount possible. Here are some tips to help you with that:
1. Review Your Account Structure
You’ll need a strong account structure to ensure you profit from your PPC. If you aren’t sure how to do this, a digital marketing agency can help you set up your PPC campaign and fix your account structure to help you achieve your desired conversion.
2. Decide Your Campaign Topics
Select relevant topics or themes for your campaigns. However, make sure these campaigns are distinct enough to have different ad groups focusing on relevant keywords. Each ad group has around 20 keywords, so it’s best to keep a moderate number of ad groups as you can still attain excellent ROI.
3. Use the Appropriate Keywords
While PPC is different from SEO, it still needs the strategic use of keywords. The ones you choose will decide how successful your PPC campaign is. Consider what your target audience is hoping to buy, know more about, or clarify. Put yourself in their shoes and think of what you would search for and the key phrases you’d use to get your answers.
Luckily, it’s easy to figure this out, as you can conduct numerous searches on online search engines and look for the most searched keywords. You can also use Google keyword planner to acquire outstanding match types and optimize your keywords further. The planner also suggests keywords that are most beneficial to your business or industry.
4. Develop Your Unique Selling Proposition
It’s important to note that you aren’t the only real estate investor promoting your business on Google or any other platform you choose. Hundreds or thousands of other people are doing the same thing, so you’ll need to find something that makes you stand out from the crowd. You can do this by developing your unique selling proposition (USP), which is the exceptional value you can offer your clients. You will have to communicate this correctly to ensure it resonates with your target audience.
To find your USP, look at your potential buyers’ needs and determine the most desirable incentives you can offer when trying to resolve their problems. Determining this will decide if your pitch will be appealing when your ad displays to the intended audience. To help you, consider how quickly you can submit attractive offers, the market value you provide, your turnaround time, and the modes of payment you support. It is also worth reflecting on what you do that other real estate investors don’t currently do.
New Digital Marketing Agency is a Google Ads agency in Toronto that can help you with your PPC needs. Our PPC ads will deliver more profit than promise, giving your business the supercharged growth you’ve been searching for with each campaign you run. Contact us today to learn more about how we can help you!