Why Backlinks Are Important and Why Your Business Needs Them
Search Engine Optimisation (SEO) is not necessarily the newest, shiniest toy on the shelf for digital marketers, but it certainly remains incredibly impactful. When you compare it to other strategies and systems used by businesses today, it’s easy to see that nothing comes close in terms of results. You likely already have a robust SEO […]
3 SEO Strategies to Boost Website Traffic and Revenue
As a start-up, you’ll need all the publicity you can get to reach your target audience. There’s a good chance your target audience is online, so you’ll want to prioritize search engine optimization (SEO) as much as possible. This practice, which focuses on making your website more visible to those who use search engines like […]
3 SEO Practices That Have Become Irrelevant
Times have changed, and the search engine optimization (SEO) practices many business owners and digital marketers have come to know are becoming outdated. Nowadays, website owners are navigating through many ways to climb to the top of search engine result pages. With Google’s dynamic demands, the industry is constantly shifting, and some of the strategies […]
Two Sides of Building Inbound Links for Websites, Explained
There are two sides to backlinks: one is the good side, which indicates the optimal quality of your site, therefore boosting search engine optimisation (SEO) performance, and the other, which provides a total boomerang effect from its counterpart. Backlinks, or inbound links, are like a double-edged sword. And how you use them determines the path […]
6 Ways to Keep Track of Local Online Competitors
A great marketing plan is built on competition research. After all, if you can’t recognise your competitors and their marketing strategies, you’ll find it difficult to set yourself and your product apart from the competition. You may, however, be thinking, “Who are my actual competitors?” It’s a question that’s becoming increasingly difficult to answer, and […]
Why Facebook Marketing and Ads Are Effective for Lawyers
When it comes to the subject of marketing for lawyers, Facebook is one of the most brought-up platforms for consideration. It makes sense because the social networking site has brought in more than $36 billion worth of ad revenue from its advertising services. The question is whether this is actually a good investment to get […]
5 Effective Local SEO Tips for an Ecommerce Business
Search engine optimization (SEO) is a highly effective marketing strategy. Though it is a long-term approach, when executed effectively, it may create site traffic from people who are actively looking for what you have to offer – all without the need for paid advertising! But what exactly is local SEO, and how can you use […]
Effective Ways to Get the Most of Facebook Advertisements
With 2.89 billion active users as of 2021, Facebook is one of the largest social media sites worldwide. Due to its seemingly all-encompassing reach, many businesses use this platform to build an online presence and market themselves to a broad range of audiences. Posting content on Facebook is an excellent way to market one’s business, […]
