As a start-up, you’ll need all the publicity you can get to reach your target audience. There’s a good chance your target audience is online, so you’ll want to prioritize search engine optimization (SEO) as much as possible. This practice, which focuses on making your website more visible to those who use search engines like Google to find what they need, will vastly increase your visibility and get you one step closer to cultivating a loyal customer base.
There are several SEO strategies you can use to promote your business effectively, but it’s essential to understand exactly what they do for your online presence. This process can be overwhelming, so it’s best to start with basic SEO strategies that, when leveraged correctly, can draw hordes of customers to your online doorstep. Here are three SEO strategies that will boost your website traffic and increase your revenue:
1. Content Marketing
The Internet is a valuable repository of endless information about virtually everything. It’s also accessible and free to use, so most people search far and wide online to get the answers to their questions. You can position your company as the solution they’ve been looking for by investing in content marketing, which means you’ll engage in creating articles that aim to educate your target audience. Not only will it expand the exposure your start-up currently receives, but it will also increase the number of backlinks or links other websites upload to direct readers to your page.
However, you’ll have to tailor every article according to SEO best practices. Write articles that present information in an engaging way, breaking up blocks of text into digestible paragraphs. The articles don’t have to be long, depending on what your objective is. You’ll also have to include a chosen keyword in the title, the first sentence, and the last paragraph of the article. If this sounds too intimidating, you can hire a digital marketing agency to do this for you.
2. Social Media Marketing
Social media is another valuable resource you can use to promote your business. The process involves fostering warm connections with your target audience online, which will cause them to regard your company more positively. It’s a personal approach since you’ll be directly interacting with people you’re hoping to convert to your customers.
To do this, you’ll need to identify the social media platforms your target audience frequents. If you cater to an older audience, this may be Facebook. Younger audiences frequent spaces like TikTok and Instagram. Create profiles on the chosen platforms, fill them out with relevant information, and start following people you believe would be interested in your business. Keep in mind that getting into social media marketing is playing the long game, as it will take time for people to follow you and read your posts.
3. Video Marketing
Video is indisputably the most popular form of media. It relays information efficiently through engaging visuals and sound cues, capturing the audience’s interests more effectively than written content. For this reason, YouTube is one of the most successful companies of all time, as the video platform has disrupted the old approach to videos and turned it into a lucrative space where many people have started their careers.
Many people turn to YouTube when looking for more information about a product through how-to tutorials, reviews, or product introductions. You can take advantage of this by producing informative videos that discuss your product, how to use it, and other important information your audience will find helpful. You’ll also want to write an exciting and creative description to engage your audience even more and direct them to your website.
These three strategies are simple enough to form the base of your promotion and advertising efforts. They’re effective at bringing organic traffic to your website and online profiles, helping your target audience find out about you and become curious about what you have to offer. By using these SEO strategies, you’ll soon start seeing noticeable results in your business’s growth.
New Digital is a data-driven Toronto digital agency that simplifies how your business grows by developing professional, unique content that is optimized to maximize your conversions. We specialize in the most known digital channels, including Google Ads, Facebook Ads, SEO, and local SEO, giving you the boost you need to access your audience. Contact us today to get started.