Google Ads is an excellent way to increase traffic for plastic surgeons’ websites.
As you might know, Google Ads are those you pay for to show up on the results pages of Google. If you have a Google Ads campaign launched, viewers will see your products or services when they search for a relevant keyword or look for similar products or services.
It is, therefore, a great way to reach your target audience as your ads will be displayed for people who are actually searching for a cosmetic surgeon.
In this post, your trusted Google Ads agency, New Digital Marketing, shares helpful tips on how you can ensure your Google Ads deliver the results you want:
Make Sure Each of Your Services or Products Have Their Own Unique Campaign
When you create a campaign for your cosmetic surgery services, Google Ads will automatically create another campaign for your products or branded shopping campaign. However, if you are selling several products or services, you must create a separate campaign for each of them.
Google Ads will put your products in competition with each other. This is not good for your bottom line. It would be best if you separated them into different campaigns. This will ensure that each campaign has different ads, keywords, and bids.
Allocate a Specific Budget for Each Service’s Ad Based on Which Procedures You Want to Get Patients for More
Your budget is allocated separately per campaign. You should direct more funding to campaigns for which you want to get more clients. You should also allocate the budget according to the surgery patients are more likely to look for.
For instance, if you want to get clients for facelifts, make sure to focus more on the facelift campaign. In the same way, you should also allocate more budget for a more expensive procedure, like tummy tucks, especially if they are trendy or in demand. If you wish to get customers to buy your line of products, you should direct your budget to the line’s campaign.
Ensure You Send Your Traffic to Focused Landing Pages
Your ads will bring customers to your website. It is your website that will convince them to continue with their surgery.
When you have a website that is not focused on just one service but a whole range of them, you will get more customers.
However, this is not a good thing. Most people who go to your website will not be ready to go through with the procedures. They may just have a general idea of wanting surgery.
When you have a website focused on just one procedure, like tummy tucks, you will get fewer customers. However, this is something you can work with. These are the people who are really interested, doing the research, and willing to go ahead with the procedure. You, therefore, want to ensure you direct them to a focused landing page on your website. This is an excellent way to increase your conversion rates.
Set Geographic Targets
Geo-targeting is a sophisticated way to target your audience. This is when you set specific locations where you want your ads to be shown. For instance, if you want your plastic surgery ads to be shown only to those in your local area, you should set your target location.
It is a great way to ensure that your ads are viewed by the potential clients you want. You will not have to pay for the views from customers from other cities. When you target a specific area, you can know more about your local customers and their preferences.
You can target several locations. For example, you can target a town, neighboring areas, and suburbs. In this manner, you can get to know the local people’s preferences regarding surgery. You can also get to know their budget, their reasons for having surgery, and so on. The more specific your target audience is, the more you get to know your customers.
Set Specific Devices You Want the Ads to Be Displayed On
When you have a website, most of the traffic you have will come from the computer. However, not all of your customers will probably use their computers to get your services or buy your products. It would be best if you had a presence on mobile devices, as well.
You should therefore set your device targeting to be specific. Make sure you set your ads to be shown on mobile devices. You can set your ads so that they are only shown on mobile devices. Or you can choose to have them shown to mobile devices and computers.
Targeting mobile devices is an excellent way to increase the conversion rates of your Google Ads. When people visit your cosmetic surgery ads on mobile devices, they are more likely to view your services or products.
You can set up mobile display ads with the simple click of a button. This way, you can get more customers for your plastic surgery practice, no matter where they are.
Don’t Forget to Measure Conversions
You need to track your conversions. If you run your ads, you need to be able to tell if they are working or not. You will not be able to tell if your website is working or not. You need to track your conversions and then measure them against your goals.
A conversion can be a sale, signups, contact requests, or other key performance indicators. You need to set both short-term and long-term goals and daily and weekly goals.
You can see exactly how you are performing and decide where you need to make changes. There is no point in having a great website and not evaluating your traffic and whether or not you are getting clients from it.
Run a Remarketing Campaign
Remarketing is an excellent way to get more clients. When you use remarketing, you will get customers who have seen your ads before. This way, you will get to know more about them.
You can target an ad to show up when a person has visited your website and left. You can also target your remarketing ads to show up when somebody has left your site and is searching the internet. However, you should not do the latter.
When you target people searching the internet, you are likely to get those just browsing and not those genuinely interested. These are the people looking for cosmetic surgery but who have not found a good surgeon or have not found the information they need. Just because they seek out a surgeon does not mean they are ready to have surgery.
You should also not target people who have visited your site. This is because these people have already shown an interest in your services. Thus, it is likely that they have already made up their minds. They have probably already found a surgeon and have had a look at the prices, for instance.
Review Impression Shares Constantly
A good way to ensure that your plastic surgery ads continue to bring in new customers is by constantly monitoring your impression shares.
To get the most out of your ads, you need to keep the impression shares above 50%. However, if the impression share is too low, you need to make sure you fix the problem. You can do this by ensuring your landing page is relevant and optimized. You can also do this by making sure that your ads are not too similar to avoid Google Ads thinking that they duplicate each other. You can also optimize your ads.
Conclusion
Running Google Ads for plastic surgery is a great way to run your business. It is effective and efficient. However, you need to put in the time and effort to set up your ads correctly and run them for a long time. This is the only way you can get the right results. But as someone busy running a cosmetic surgery practice, you might not have the time to manage your Google Ads. Getting a reputable Google Ads management agency can significantly help.
New Digital Marketing Agency is a reputable Google Ads agency in Toronto that can help you launch and manage your Google Ads campaigns and get your cosmetic surgery practice more traffic and potential clients! Contact us today to find out more about what we can do for you!
