Perfect Google Ads Campaign – how to make sure your campaign is almost perfect during the campaign setup? It is one of the most frequently asked questions.
This simple answer is that there is no way. But the are steps one can take to increase chances of better performance.
First of all, the campaign needs to be set up properly, including:
- relevant search keywords, including negative keywords
- engaging ad copy
- proper ad group -> keyword -> ad copy structure
- campaign settings