According to Google Ads definition, a campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.
- Your Google Ads account can have one or many google ads campaigns running.
- Each campaign consists of one or more ad groups.
- Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.
- You can create separate ad campaigns to run ads in different locations or using different budgets.
But do you need one or many google ads campaigns?
Typically, a business needs to have several campaigns if :
- you need to manage and track separate budgets: one per campaign,
- you want to easily turn on and off groups of ads,
- if you need to target different sets of locations,
- if a campaign has a seasonal or limited-time duration.
On the other hand, if you are trying to save your costs and run a minimal budget, the minimum daily budget per campaign is $5/day. In case you have combined all the ad groups into one campaign, your total min daily budget will be $5. Otherwise, say you decide to split a campaign into 6 different campaigns, or the total daily budget will be at least $30 ($5 x 6).
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