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One or many Google Ads campaigns?

According to Google Ads definition, a campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.

  • Your Google Ads account can have one or many google ads campaigns running.
  • Each campaign consists of one or more ad groups.
  • Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.
  • You can create separate ad campaigns to run ads in different locations or using different budgets.

But do you need one or many google ads campaigns?

Typically, a business needs to have several campaigns if :

  • you need to manage and track separate budgets: one per campaign,
  • you want to easily turn on and off groups of ads,
  • if you need to target different sets of locations,
  • if a campaign has a seasonal or limited-time duration.

On the other hand, if you are trying to save your costs and run a minimal budget, the minimum daily budget per campaign is $5/day. In case you have combined all the ad groups into one campaign, your total min daily budget will be $5. Otherwise, say you decide to split a campaign into 6 different campaigns, or the total daily budget will be at least $30 ($5 x 6).

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