Using Paid Advertising to Improve Online Businesses
The use of paid ads today is a good digital marketing strategy. Unlike other tactics to draw organic traffic to your site, paid ads are more direct, gaining you direct traffic from ads engineered towards the right audiences. Here are further details on how to use paid ads to improve your company’s online presence. Why […]
The Benefits of PPC for Your Car Dealership’s Marketing
Buying a car begins like most purchases, with a simple search on Google. As a car dealership, it’s important to have good visibility and increase awareness of your brand online. The first place you want to show up is page one of the search results. However, the first page is only reserved for the top […]
How to Maximize PPC Campaign Performance on a Small Budget
Pay-per-click (PPC) advertising helps businesses increase traffic and attract leads and customers fast. However, when PPC campaigns are poorly optimized, they become a waste of time, money, and resources. This can be especially detrimental to small businesses running on a limited budget. Luckily, anyone can take advantage of this marketing strategy even with a small […]
SEO vs PPC Advertising: What’s the Difference?
Marketing is an ever-evolving landscape with various channels to lead you to different goals — from boosting brand awareness to widening your market reach, growing your website traffic, to converting curious customers. Out of all the tools in your marketing arsenal, two methods are the most effective at increasing your visibility: search engine optimization (SEO) […]
What Are The Key Benefits of Using the Google Display Network?
The Google Display Network is made up of more than 2 million videos, apps, and websites wherein your ads could be potentially displayed in. If you choose to run display ads, it gives you the ability to target an audience that is interested in your products or services. This can either be new or returning […]
