Facebook advertising is one of the best ways to generate leads, especially since its services are also accessible for businesses of all sizes. Unfortunately, many marketers make common Facebook ad errors that lead to flat ad campaigns without conversions.
With over 2.5 billion active users, your business can reach many potential customers simply through Facebook. If you make mistakes, however, your Facebook ad campaigns will not deliver desirable results.
That said, let’s discuss these common Facebook advertising errors and how you can prevent your marketing team from committing them in our two-part series. Without further ado, here’s part one:
Error #1: You’re Choosing the Wrong Objective
At the start of your ad-building process, choose a campaign objective that drives your whole Facebook ad campaign. This will enable the platform to know and help you achieve what you want from your Facebook advertising campaign.
Take the time to select the correct campaign target that will deliver results. Here are Facebook campaign targets to look out for:
- Brand awareness
- Installs the app
- Video views
- Lead generation
- Sales catalogue
- Store traffic
Error #2: You Underutilize Facebook Pixel
Facebook Pixel is a tiny piece of code that you can input to your website to monitor, analyze and collect vital information about your visitors’ behaviours and actions. The data collected by the pixel may be used to track events, improve conversion efforts, build lookalike groups, and more.
Error #3: You Boost Posts Too Much
Facebook informs you how many people you can reach if you “boost” your post, but it won’t do much more for sales conversion while this will give you access to more potential consumers. To make a real difference, register an advertising account on the platform first before you spend more money clicking on “boost post.”
Error #4: You Attract Audiences Based on the Interest-Only Category
Interest-based audiences are a wonderful place to start, but you want to test different audience types to find out what works for your unique business to get the most of your publicity. So, try to interest audiences to get initial information and then utilize this data for other audiences.
Error #5: You Focus On Inaccurate Numbers
Another typical Facebook ad error concerns the size of the audience. There are no exact guidelines as to the size of the audience as this aspect relies on your goals, the industry, your budget, and the market.
Depending on your business, you will have to alter these values from time to time to avoid wasting money or being too present to users, leading them to feel ad fatigue.
Error #6: You Don’t Upload Enough Videos
Everybody loves video advertisements. Videos retain viewers’ attention far longer than pictures, and they provide you with a more significant opportunity to send out your message. With Facebook ads, videos can keep consumers longer on their platform, and if you don’t upload videos enough, you could miss out on this opportunity. So, take time to develop your tale and create something you would genuinely pay attention to.
Making the most out of your marketing strategies takes a lot of time, effort, and money. And to achieve your advertising goals, you have to create a clear Facebook Ad path that you can stick to. Set your goals and execute your plans, all while avoiding the common mistakes we’ve listed here. In due time, you will excel in your marketing efforts and generate success for your business.
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