new digital marketing agency toronto black

3 SEO Tips to Boost Your Law Firm’s Website Visibility

The emergence of new technologies has been instrumental in creating a multitude of opportunities for businesses from different industries, including the law sector. In today’s digital world, you have to make your business known online—with most people surfing the net to find information, it’s crucial to establish an online presence.

However, although establishing a website proves to be beneficial in connecting to customers, building a website alone won’t deliver the results you want. To rank high on search results pages and connect to a broader audience, you must master the art of search engine optimization (SEO).

Achieving Success Through SEO

No business has been successful online without SEO. By employing the right SEO strategies, your law firm can appear on the first page of Google’s search results and even be quoted for up to $50,000 per month!  As long as you know how and where best to use SEO, your law firm can acquire more clients at a faster rate than usual.

Unfortunately, as great as SEO sounds, it can be challenging to understand and navigate. Search engine optimization is as complex as complex can be—if you aren’t well-versed with the ins and outs of SEO, it can be challenging to increase lead generation and position your law firm high on search engines.

Boosting your SEO efforts doesn’t have to seem intimidating and impossible! To make things easier for you, we’ve compiled a list of the most effective tactics to improve your law firm website’s SEO. Read on below to find out what they are:

1. Incorporate Keywords

Keywords are a crucial part of SEO. You must determine words and phrases specific to your law firm and what your target audience most likely searches for, then place them throughout your websites, such as titles, meta descriptions, and images.

The two types of keywords to place in your website include:

Short-Tail Keywords

As its name suggests, these keywords are short, no more than three words and cover broad topics. Keywords such as “defence attorney” and “Canada attorney” are short and generic, but they still play a crucial role in your SEO strategy.

Long-Tail Keywords

Long-tail keywords comprise a string of words that are targeted and determine the search intent. This type of keyword can be a question for a specific need or guidance. Including long-tail keywords in your website can improve your website’s ranking and narrow the search results to potential clients.

2. Keep an Eye on Your Competitors

Of course, you must work on your strengths and weaknesses to gain success in the digital landscape, but it’s also crucial to check on what your competitors are doing. SEO marketing involves thorough competitor analysis and research—to gain perspective, you just determine how your competitors are doing and their strategies.

By studying your competition, you’ll be able to figure out what they lack and excel at, especially what you should do to rank higher than them.

3. Make Technical Improvements

You don’t have to make a total revamp of your website to enhance the user experience and optimize it for SEO—just cleaning up your website will make a significant difference to your SEO and client conversion.

Here are some areas of your website that you can improve on:

  • Site security
  • Website speed
  • Mobile optimization
  • Schema markup


Search engine optimization is crucial for every company doing business online, including your law firm. As long as you follow our guide and work with a digital marketing agency to help you with your SEO, you will remain relevant and competitive and acquire more clients than before. With intelligent and clever use of SEO, your law firm can gain success beyond the limits of the online space!

If you want to work on your law firm website’s SEO, just leave it to our team at New Digital Marketing Agency to help! Our data-driven digital marketing agency understands businesses and craft solutions actually work. Get started today!

Share on