The Google Display Network is made up of more than 2 million videos, apps, and websites wherein your ads could be potentially displayed in. If you choose to run display ads, it gives you the ability to target an audience that is interested in your products or services. This can either be new or returning customers.
It is different from search ads that will enable Google to display your ads in terms of its relevance to a particular search query. With display ads, you can reach your audience that visits any of the websites or apps within the Google Display Network.
Discover the benefits of Google Display Network so you can determine if it is the best option for your website’s ad campaign.
Optimize Your Reach
As mentioned earlier, there are millions of websites that can serve as a platform for displaying your ads on the internet. These ad platforms can be in the form of a website, on Gmail, blogs, Youtube, or apps.
This makes it possible for your ads to be displayed on any platform online that your target audience can find. It expands your reach and allows you to target an audience that you might not normally be able to target with a search ad. According to Google, the ad network has the potential to reach up to 90% of internet users worldwide. This is a very promising advantage that can boost your presence online.
Get Free Ads
Creating visually compelling ads is very important if you want to optimize clicks to your website. The free Google Display Ad builder is available for you to use to create ads in various forms. Although the customization ability is limited, it can help you create ads of all kinds – texts, images, or videos. You can choose the format that will resonate most with your audience.
Inexpensive Advertising
There is a misconception among website owners and businesses that displaying ads on Google is expensive. This is why a lot of companies forego this method of advertising since many believe they don’t have the budget for it.
In reality, Google Display Network is one of the most inexpensive ways to advertise your business online via ads. It only costs a fraction of direct advertising or search ads that can be costly per click (depending on the popularity of the targeted keywords).
While it is not as targeted, you are able to reach a wider network for your ads that can considerably boost the amount of people or website users you can expose your ads to.
Leverage Media
One of the most distinct advantages of using Google Display Network for your ads is that you can leverage videos and other forms of media. It is not just limited to displaying your ads on the search engine results.
Advertising and marketing experts agree that images and videos are more compelling and engaging tools (versus text). The ability to use them for displaying your ads can engage a potential customer more than a text-based ad could.
For example, you could potentially display your ad in a Youtube video. Given the popularity of these video streaming websites, you can get more exposure for your brand and also convey your ad in a more engaging manner.
Measurable Advertising
Google Display Network makes it easy for you to measure the success of your advertising efforts. You have access to detailed reports of your ads via GDN, which is a powerful tool that you can use to your advantage.
By looking at the report, you can assess which ads have the highest number of clicks. It will enable you to analyze the features of the said ads to know why they are having more success than others. You can also use this to look at your overall ad campaign to determine how you can boost engagement for your ads to have better success.
On the flip side, it provides an insight into what features of the ad campaign are not working.
Remarketing
Remarketing is one of the most effective strategies employed for effective ad solutions. One of the unique features of remarketing is that you are targeting an audience that has previously clicked on your ads or have been converted. This is considered by experts as the strongest benefit that you can gain from Google Display Network.
You can come up with a remarketing list so you know which ones have responded to your ad listings in the past. This will enable you to target specific ads to convert them to your website.
By taking this approach, you have the ability to reinforce brand awareness in your audience. It is called brand salience; it helps your audience put you first at the moment of truth when they need to make a buying decision.
Google Display Ads formats and sizes
Google provides the following recommendations to follow.
Formats: JPG, PNG and GIF files are all supported.
There are 12 common sizes (in pixels) that differ for Mobile and Desktop ads.
Mobile: 300×250, 320×50, 320×100, 250×250, 200×200
Desktop: 300×250, 336×280, 728×90, 300×600, 160×600, 970×90, 468×60
If you are looking to minimize the number of digital assets, then create images of the following 5 sizes (in pixels) that would allow the ads to show across majority of the digital platforms:
– 300×250
– 320×50
– 300×600
– 160×600
– 728×90
Numerous Targeting Options
Contrary to popular belief, there is a way to reach targeted audience with the use of Google Display Network. This can be achieved with the numerous targeting options that are available within the network.
You have the option to target your audience based on a specific demographic (according to age or gender), the websites they have visited, and their past browsing behavior or purchases online. This is a powerful tool that you can use to your advantage in the event that the preset functions do not target the audience that you want.
If you want, you can even experiment with various settings on your ad network. You can target different age groups or characteristics to see which ones can produce better results for your ad campaign. This is how you can achieve better results and a more target audience reach using the Google Display Network.
Conclusion
These are some of the key benefits of Google Display Network. If you are in the process of building a powerful ad and marketing strategy, it is worth considering this channel. The main advantage of this particular approach to displaying ads is that it is suited for businesses of all sizes. If you are starting out or want to compete, it provides an even playing field because you can be exposed to the same audience as larger businesses do.
With the right approach and strategy, you can leverage the Google Display Network to achieve your marketing goals even with a limited budget.
