In the digital business world, boosting brand awareness should always be a top priority. It’s the beginning of many more good things, such as organic traffic, sales conversions, and overall revenue, so any ventures that can raise brand awareness are certainly worth investing in.
What Is Remarketing?
Remarketing, also known as retargeting, is a relatively common digital marketing strategy. It entails sending out advertisements to online consumers who have already visited their website or clicked a specific web page without pushing through with a favourable action such as a purchase or a subscription.
Because you are targeting people who have at least seen your brand or your products before, you are given a second chance to make an impression—upsell, convert, or retain customers—through attractive ads or campaigns.
Remarketing is usually done through platforms like Facebook and Google. In this article, the focus will be remarketing through Google Ads.
What Is Google Ads Remarketing?
Google Ads remarketing gives your brand a chance to reach out to people who have considered buying your products, to the point where they have added items to a shopping cart but did not push through with the purchase for one reason or another.
Here’s how Google’s remarketing strategy works. You’ll place a pixel or tag on your website, and Google will track the tag and show your products to the erstwhile customer wherever else they might go online. Some users might think of them as the product following them around the internet.
What makes Google remarketing work is that it suggests to your potential customer that they lost out on a deal and reminds them that this is a product they need. So, as you can see, remarketing goes beyond just building brand awareness.
Additionally, remarketing with Google Ads helps your business increase its conversion rate and boost ROI. After all, people are more likely to buy from you if they are familiar with your brand, and seeing your brand name and products regularly is a perfect reminder of what you can offer.
How Can You Start with Google Ads Remarketing?
If you want to make a start on using Google Ads, there’s no need to worry about the process being too complicated. They are relatively easy to set up, and if you feel like you don’t have the time or resources to do it on your own, you can always hire a Google Ads agency to take care of the process for you.
You can pull the trigger on remarketing by accessing your Google Ads account, creating your content, including the particulars for budget and duration, and publishing it online. Of course, you need to set certain specifications to ensure that your ads reach your target demographics.
Google Ads is a powerful tool you should leverage for your business, especially if you want to build brand awareness and stay on top of the digital marketing game. With remarketing campaigns, you can improve the reach of your business and work on getting the most out of your investment.
If you’re new to digital marketing, there’s no need to worry. You don’t have to do things on your own. Work with us at New Digital Marketing—we are experts in Google Ads optimization in Toronto, and we can help your business grow through remarketing strategies. Contact us today to learn more!