Are you leaving money on the table by NOT promoting your auto dealership online? If you run an auto dealership and aren’t doing anything to promote it and convert prospects into customers, then the answer is yes.
Many auto dealerships rely solely on conventional marketing techniques, such as print ads and radio commercials, to attract new customers. But if you leverage digital marketing in addition to these methods, you’ll have a much better chance of drawing more customers to your dealership.
Check out these digital marketing strategies you can start with:
Robust Search Engine Optimisation (SEO) Strategy
A huge number of consumers today go on the internet when they want to buy a car. With a robust online presence, you can be there during the initial point of the buyer’s journey.
You can achieve this via robust SEO strategies that will make your website rank on search engine result pages (SERPs) and get your dealership noticed. Effective SEO strategies include keyword optimisation, Pay-Per-Click (PPC) campaigns, link building, quality content, and online reputation management.
Good Amount of Quality Online Reviews
When it comes to online reviews, they don’t have to be all positive; all they need to be is authentic. This means that they should come from real people, not bots or your own marketing team. Savvy online consumers can pick up easily on fake reviews, and your dealership’s online reputation can be put at risk if they spot anything fishy.
Now, online reviews are crucial to the success of your digital marketing efforts. Car buyers are greatly influenced by online reviews when they’re looking for what to buy online. Therefore, it only makes sense to invest time and effort to generate as many reviews as possible and make them readily available on your website or social media accounts.
It’s not a surprise that a growing number of consumers now use their mobile phones to surf and purchase online. This means a good percentage of your target customers will likely stumble upon your website on mobile.
Your website needs to be accessible on mobile; otherwise, your potential customers will click away faster than lightning. Remember, many car buyers rely on smartphones and tablets for research and to make final decisions about what to buy and where.
Reach Out to Them via Email
Email marketing is one of the longest-standing digital marketing strategies today. When done right, it can still be effective and powerful, especially for auto dealerships.
The key here is to personalise the emails you send out. You can target a huge range of customers via email and reach more people this way. In turn, you get more leads and conversions.
Solid Social Media Presence
If your auto dealership isn’t on social media, then you’re missing out. Billions of people use social media not only to connect with their family and friends but also to look up and interact with businesses. In fact, many automotive shoppers are on Facebook, making social media vital to the automobile industry to connect with potential clients. You can also use social platforms to build brand loyalty, improve customer experience, and influence buying decisions.
As auto dealers continue to move towards a more digital approach, they have to embrace the idea of using social media to market their dealerships.
It’s Time to Get More Auto Sales!
The auto industry is one of the oldest and most diverse in the world. However, times are changing, and with them, so are businesses. Trends like mobile marketing are changing the way people buy cars, so you need to embrace digital marketing strategies to keep bringing in customers.