Many companies have taken their businesses online. This is an excellent move because the internet has a broad reach, both locally and globally. However, countless bases should be covered, especially when it comes to marketing. For this reason, companies often hire digital marketing agencies to do the job for them.
Digital marketing agencies handle a lot of eCommerce platforms. Since eCommerce is involved, pay-per-click (PPC) advertising is also involved. PPC is a comprehensive digital tool, one that encompasses Google ads and social media advertising. The good thing about this is that you can be paid for media conversions.
So, what are some of the ways that you can increase your ad conversion? In this article, we’ll shed some light on the matter at hand. Read on below to learn more.
#1 – Determine Your Demand Curve
Do you know how some items are more in-demand depending on the season? It works almost the same as with digital ads. You should monitor how your target audience changes in a year. Take into account specific days of the week or other seasonal changes as time goes by.
#2 – Show Relevant Ads at the Right Time
Timing can be considered an essential factor in marketing. In the realm of digital marketing, it’s a matter of showing ads to the right people at the right time. To make this easier for you, you can research to determine the average time your target audience is active on the platforms you advertise.
Once you have that down, set a schedule for when your ads would be posted. If you’re just starting out, set your schedule to post ads 24/7. When you find a particular pattern that your audience’s activity is high, post at that time and cut your ad schedule to save costs.
#3 – Aim for Mobile Devices
This tip works in conjunction with the previous one. Many people spend time on their phones, maybe more than any other gadget. Mobile phones are also arguably the most important portal for many eCommerce platforms because mobile apps allow them to browse anywhere, anytime.
If you post ads to prospective customers’ phones, with the addition to relevance and the timing, it’s more likely that they will avail of whatever you’re selling.
#4 – Use Tailored Keywords
The best keywords to use are high volume yet low in competition. For this reason, it’s essential to conduct thorough keyword research to get the best results. You should avoid broad keywords such as “guitars” or “pants” because these lead to high volumes that can be difficult to cut through. Aside from that, buyers often only use these words if they’re still unsure of what to avail.
Instead, use specific and narrowed-down keywords so that return will be better, such as “Gibson electric guitar” or maybe “Black denim pants for men” to increase your chances of ranking high on SERPs.
#5 – Adjust Geolocation Settings
Since eCommerce allows you to have a massive reach, you can also target an audience in a specific location by adjusting your geolocation settings. When you do this, your ads will only show up in that area.
Aside from that, Google AdWords also uses a consumer’s IP address or GPS location to determine if they should show your ad or not.
Conclusion
The eCommerce business model is very profitable, and ad conversions are just a part of it. To get the best returns on your investment, follow the steps mentioned above. You’re guaranteed to turn a profit even if people simply browse and don’t buy. In a saturated market, leads are the next significant currency!
New Digital is a digital marketing agency that offers SEO, Google ads, Facebook ads, and PPC management services. If ever you require such services, don’t hesitate to contact us. We’ll help your business grow!
