new digital marketing agency toronto black

Google Ads For Criminal Lawyers – Best Advertising Attorneys Law Guide for 2022

As a criminal lawyer, you might not spend much time thinking about things like Google Ads. However, if you wish to get new clients and increase your revenue, it’s time to pay attention to Google Ads.

In this post, New Digital marketing Agency, your trusted Google Ads agency in Toronto, shares a quick guide for criminal lawyers who are considering using Google Ads:

Why Criminal Lawyers Should Try Google Ads

Google Ads is an online advertising platform that allows you to create ads, target audience, and bid on keywords. This will let you promote your website in several ways and make it available to more potential clients.

If you use Google Ads smartly, you can improve your visibility, generate traffic to your website, and collect more leads.

Google Ads are super simple to use. They can be very cost-effective. You pay for clicks to your website rather than for impressions. This can be great for a new website that is not yet ranking well in Google.

Google Ads are also flexible. If you wish to try them as a test, you can set a minimal budget. This is a great way to see if they will be effective.

For example, you can do that if you want to target clients within a certain radius. Doing this can help you to boost the number of leads you generate.

You can also invest in Google Ads that target wider areas if you have the budget. This can help you to expand your business to new clients.

How Adwords Campaign Structures Work

Criminal lawyers will be happy to know that the Adwords model is easy to use and understand. You will also be able to create an effective Adwords campaign very quickly.

An Adwords campaign is a campaign that uses keywords. You will select your keywords and define a budget for your campaign. You will set a daily budget. Your campaign will then show your ads when users search for keywords that match your keywords.

The Adwords campaign you create is based on a series of ad groups. You will develop your ad groups based on your keywords. For example, if you are a criminal lawyer, you may have a few groups that use keywords like “criminal lawyer,” “criminal law,” “criminal defense lawyer,” and others.

Adwords ad groups can include ads, keywords, and modifiers. For example, if you wanted to run a campaign in Toronto, you would create an ad group for Toronto. This could include ads that use the keyword “Toronto,” or the keyword “criminal lawyer in Toronto,” and other related keywords.

If you wanted to run a campaign specific to criminal cases, you would create an ad group for criminal cases. Then, you would add ads and other keywords.

Understanding the Importance of Quality Score

When you use Google Ads, you are given a quality score. This is a score that Google gives you. It measures your performance.

One way to improve your quality score is to fill in additional information about your campaigns, such as your Adwords budget, your bids, your conversion rate, and others.

When you do this, your quality score will improve. This can be helpful to you in several ways. For example, you will be able to set a higher bid.

Another way to improve your quality score is to create ad groups that focus on specific groups. For example, you may focus your campaign on the Toronto area.

One way to improve your quality score is to focus on Google Ads that will help you generate quality leads. For example, you may want to use Google ads that target a specific area.

Why Location Matters

The Google ads platform offers a great deal of flexibility for targeting your potential clients. This can be important if you want to focus on specific areas. You can use Google ads to reach those clients if you do that.

One way to reach specific clients is to use location targeting. This is especially important if you are a criminal lawyer who wants to focus on a particular area.

Criminal lawyers who focus on a specific area may want to use Google ads to target those customers or potential clients.

For example, if you are a criminal lawyer based in Brampton, you may wish to target Toronto clients with Google ads. You can do this by targeting ads at the city level. You would also want to focus on the surrounding areas.

You can also use Google Ads to target the Toronto area. You can do this by targeting ads at the regional level.

Factors That Contribute to Quality Score

Google is serious about quality scores. They want to provide you with relevant ads to help you to generate leads for your business.

They do this by tracking how users respond to your ads. Here are some of the factors that they closely track and evaluate:

  • Click-Through Rate
  • Landing Page
  • Ad Relevance

How to Create Your PPC Campaign

If you are a criminal lawyer who wants to start using Google Ads, you should know that it’s 

]\very easy. Here is a quick guide for creating your campaign in about ten steps:

Start by creating your plan. You will want to think about your keywords and your demographics.

You can also use ad extensions. After you have created your plan, you have to create your campaign:

Choose your Settings: These include general settings, billing, and more.

Choose your Ad Groups: You will want to focus on one specific area and add multiple keywords.

Choose your Ads: This will include your ads, your landing pages, and your titles, among others.

Choose your Location: You can create campaigns to target a specific area.

Add new information: You can add information about your campaign, such as your budget, your bids, and more.

Review, edit, and optimize: When you review your ads, you will be able to make changes. This can be helpful if you want to improve your keywords and your conversion rate.

After doing all of that, you are ready to start your ad campaign.

How to Search for Keywords Relevant to Law Industry 

When you are using Google Ads, you will want to search for keywords relevant to the legal industry.

You can use Google search tools to do this. One way to do this is by using the “Keyword Planner.” This is a tool that Google offers to help you discover the keywords relevant to your business.

When you use the Keyword Planner tool, you will search for and analyze a list of your ideal keywords. You can do this by using tools such as auto-suggestions, keyword ideas, and search volume data.


If you are a criminal lawyer, you should consider using Google Ads to promote your business and generate more leads. You will be able to do that quickly and easily with the help of this guide. Google Ads are a great way to promote your business and generate leads. But because you are busy with the cases that you are handling and other aspects of your firm, it’s best to let a reputable Google Ads agency take care of your digital marketing needs. 

New Digital Marketing Agency offers you Google Ads management in Toronto. We can take care of the entire process of creating, testing, launching, and tracking your campaign so you won’t have to do anything and simply wait to see the results. Contact us today to learn how we can help you get more clients!

Share on