With 2.89 billion active users as of 2021, Facebook is one of the largest social media sites worldwide. Due to its seemingly all-encompassing reach, many businesses use this platform to build an online presence and market themselves to a broad range of audiences.
Posting content on Facebook is an excellent way to market one’s business, as it’s easy to share, comment, and react to online materials on the platform. Because of this, status updates, photos, videos, and other media can quickly reach internet fame. A brand can reach thousands to millions of people by using this highly popular website, especially if they make use of its paid advertisement features.
Although businesses have the potential to go viral on Facebook by posting high-quality advertisements, they also have to face an overwhelming number of competitors. With many other enterprises boosting their posts to reach millions of people, how can a brand set its ads apart from the rest and earn a passionate response from the public? Here are some effective ways to get the most of Facebook ads and reach a broader audience:
1 – Focus on Visuals
Utilizing visual content is one of the best ways to catch the attention of the average Facebook user. With the increasingly fast-paced world today, many users readily gloss over blocks of text and tacky or low-quality images. However, stunning images and videos have a higher potential to captivate audiences and get them to engage with the page.
Of course, it’s best to ensure that the visuals aren’t just attractive for the sake of being attractive—they also have to be meaningful and worth sharing. Posting content that can strike users’ emotions or situations that people can relate to is a basic ingredient for a viral ad.
2 – Keep Videos Short
When using videos for advertisements, it’s ideal to keep it short and to the point. It’s easy for Facebook users to lose interest in watching a film when there are too many things to view on the site—because of this, earning their attention in the first few seconds is key to getting them to view the video in its entirety.
3 – Collaborate with Other Businesses
Reaching out to non-competing businesses is one of the best ways to get ahead and reach popularity on Facebook. Collaborating with them and striking up conversations can help a brand make meaningful connections and widen its reach. It can be helpful to strike a deal with them and ask them to share the advertisement on their social media channels. It’s easy to return favours with a few clicks as well.
4 – Run a Giveaway
People love free things, and it’s easy to tap into their desires by hosting a giveaway. Businesses can offer free product samples or heavily discounted services in return for likes, shares, and comments. Boosting these types of posts with paid advertisements can help widen the content’s reach, and attracted users will participate as well, further improving the post’s chance to become viral.
The Takeaway
Almost everyone is on Facebook nowadays, and using this social media site is one of the best ways for a business to reach a broader audience and build a strong online presence. Using paid advertisements to boost posts is incredibly helpful, but making the most of these features will require the best strategies and the help of experts.
If you’re looking for a Facebook advertising agency in Toronto, New Digital Marketing Agency has you covered. We’ll help you create powerful campaigns that will take your brand to the next level. Enlist the help of our experts—reach out to us today!
