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5 Best Practices in Creating a Real Estate PPC Campaign

The future is bright for the real estate industry in Canada. According to Statista, the market should expect a sales increase in 2022, with 600,000 household units sold. Compared to the numbers produced from the year before, it is a 100,000 growth—signifying a continued development in the real estate industry for the years to come.

However, despite the expected boost from the year before, the Canadian real estate market should also double its efforts in ensuring that potential buyers make the sale. In a report, the real estate market in the country will undergo some changes, prompting stricter regulations for people wanting to own a property. The rules arise from various factors affecting the sales, such as foreign buyer taxes and more complicated mortgage qualification rules.

Therefore, to ensure that the future stays bright for the real estate market in Canada, agencies and firms should invest in using Google ads, hiring AdWords experts, and implementing a digital marketing strategy to convince potential buyers further. However, if the company chooses to use a PPC campaign to boost its sales, what are the best practices they can do to ensure a successful turnout? Here are some examples.

1. Define Your Audience

The first step in creating an effective PPC campaign is defining your audience. More specifically, you should know where they are and what they like. As such, it is essential to conduct research. Begin with the top keyword searches used to find the kind of property you have listed. Take note of their interests and how your property can better fit them.

Take note that your business should not only be able to serve your targeted audience. It should also appeal to the correct market. For example, if you want to attract millennials, you should consider using photos of cool and hip people, not those with old-fashioned outfits.

2. Include Relevant Content

As stated in the previous section, you should know your audience. One of the best ways to do that is to write content that would appeal to them. However, there is another way to do it—by tapping relevant content.

For example, if the property you are selling is a two-bed, two-bath house that is newly built and has a modern design, it includes content on the house’s standards, such as the elegant design and the high-quality construction.

If you are selling a condo, include content on the unit’s location and the standard amenities available to its residents. Moreover, as your audience could be working parents, include photos of the condo’s playground, swimming pool, or daycare center.

Do not forget to include content on the location of the property. Photo-based content is a great way to showcase the area. For example, take a photo of a bird’s eye view of the property, and include relevant information on the property’s location, such as the nearby amenities, schools, and shops.

3. Add Call-to-Action Buzzwords

Every PPC campaign needs an excellent call to action (CTA). More specifically, you need to add words that will entice the audience to click on your ad. CTA words are essential. They serve as the gateway to the conversion process. You should consider your audience and the location of the property you are selling when choosing your CTA words.

However, CTAs are not only dependent on the property you are selling but also on your audience. In short, if you know your audience, you can quickly come up with CTAs that will appeal to them and entice them to click on your ads.

If your audience is Toronto homeowners, include CTA words that suggest that your property is a good investment, such as “sizzling real estate market.” Another option is to have CTA words on how your property is “perfect for homeowners.”

Another example is if your audience is working parents looking for a condo near their employers’ offices. In this case, you should use CTA words that suggest that your property is nearby their companies, such as “just a stone’s throw away,” “close to office,” and “near-perfect location.”

4. Never Snooze to Lose

AdWords hiring a professional is one of the best steps to ensure success of your campaign. However, if you want to save money, you should know some tips that you can use on your own.

One of them is to create a strong keyword list. Before starting your campaign, conduct extensive research on your audience and what clients are looking for. Think of the keywords you have on your list, and be sure to use them in your campaign.

Another tip is to optimize your budget. As stated earlier, Google AdWords is an investment. Regardless of how large your budget is, you have to spend it wisely. For example, you can optimize your budget by setting an average CPC of $10.

Moreover, always remember that your AdWords campaign depends not only on the keywords you have. It is also dependent on the copy you have. For this, make sure that your document is compelling and persuasive. Do not forget to do quality checks to ensure that everything is in place.

5. Adapt Strategies to Changes

Despite your efforts to create the perfect AdWords campaign, it would be useless if you could not adapt to the changes in your industry. Here is an example. If buyers are no longer interested in the property you are selling, remove the location from your copy. 

If your audience is now shifting to millennials, remove the old photos and replace them with pictures of young professionals looking for a relaxed and hip place to live. As such, keep track of the trends. As your audience is constantly in flux, optimize your campaign to ensure that it is always in harmony with the market.

Benefits of a Successful PPC Campaign

While Google AdWords is not a simple process, it does offer various rewards in the end. Here are some of the benefits you can expect if you opt for the PPC campaign.

1. Increased Sales

As your campaign aims to sell your property, its primary goal is to make the audience click on your ads. If they do, you will easily convert them into paying customers.

2. Focused Targeting

Creating a campaign is easy. However, creating an effective campaign is not. Because Google AdWords uses search queries, you will be able to provide your audience with the information they are actively looking for. They do not have to search for it anymore.

3. Efficient Marketing

Google AdWords is a cost-effective tool for marketing. With the help of this marketing platform, you will be able to market your property to every corner of the globe.

4. Improved Conversion Rates

When you are using PPC, your ads are visible in searches. However, if you can make it to the top of the search results, Google will allot more spaces for your ads, making them visible to more people.

5. Results in a Short Time

If you want a fast return on investment, PPC is the best option. The results of your campaign might come faster than the results of other forms of marketing.


If you want to boost your sales, you should invest in a cost-efficient marketing strategy and channel such as Google AdWords. With the help of this campaign, you can efficiently market your property to the whole country. However, if you want to make the most out of this marketing platform, you have to take note of the best practices. PPC campaigns can help you drive more traffic to your website, but you also have to ensure that you can make the most of it by providing the correct information.

New Digital Marketing Agency is a Google Ads agency based in Toronto. Unlike other companies, we implement a digital marketing campaign that works. Learn how your business can dominate categories through our AdWords expert today by contacting us today.

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