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How Integrated SEO and PPC Boost Businesses (Part 1)

When an entrepreneur starts a business, the ultimate aim is to generate money, correct? It’s not enough to just open a shop and sell your goods.  Whether you own a brick-and-mortar store or an online company, you need traffic. To attract traffic, you need efficient tactics that can increase revenue.

This is where SEO (Search Engine Optimization) and PPC (Pay Per Click) come in. Instead of focusing on one marketing strategy, it’s better to integrate both simultaneously.

The major difference between SEO and PPC is that SEO traffic is organic or free, but PPC traffic is based on different payment configurations for ad placement. While PPC and SEO vary in their approach, they also have some strong similarities—to boost website traffic and conversions.

Let’s take a deeper look at SEO and how you can use it to increase your traffic and conversions:

A Closer Look at SEO’s Benefits

SEO is the practice of improving your web presence to help you rank organically on Google and other search engines.

Search engines employ algorithms to select which searches to show. For this reason, You must react quickly to these ever-changing algorithms. Because SEO is organic, there is no need to pay to rank on SERPs (Search Engine Results Pages).

If you own a flower store in Vancouver, for example, you want to rank for “flower shops in Vancouver.” These keywords must be included in product descriptions, page titles, and other elements of your website.

Besides keyword choice, recent upgrades started focusing on  User Experience (UX)and page speed. If they weren’t your SEO objectives before the upgrade, your website’s rating might suffer. But if you do SEO well, you may be able to keep ahead of the curve and not be caught off guard.

Listed below are some ways SEO and PPC can boost your business:

1. SEO Offers Long-Term Success

It can take anything from three to nine months to see results after investing in an SEO campaign. In other words, your success will continue for a long time once a solid online foundation has been built. However, it’s a benefit you will only receive after taking the time to work your way up through SERP rankings.

2. SEO Boosts Your Brand’s Ranking

 Since people’s faith in search engines provide them with the best results for their inquiries, many searchers don’t go past the first page of Google. The higher you rank on search engines such as Google and Bing, the more frequently searchers can find you. This improves your visibility and credibility, referring to your company’s reputable image as a service provider.

3. SEO Encourages a More User-Friendly Website

Better SEO results require a well-maintained website, which is why SEO and website design work hand in hand. This is why optimizing your website for search engines makes it more user-friendly, simpler to browse, and has better readability.

4. SEO Increases Conversion Rates

Organic search traffic results in greater conversion rates for the majority of websites. Why? Because your site and content must be relevant to the query to rank in search results.

5. SEO Success Is a Self-Sustaining Process

When you start ranking high in search engines, it becomes easier to maintain that position. The higher your rank, the more traffic you will receive.

6. SEO Is (Almost) Free

Unlike PPC campaigns, you will not be charged for the number of visitors or continuous traffic from your SEO efforts. If you do your SEO yourself or assign it to your team, you won’t have to incur additional costs. 

You’ll spend money only when you decide to hire a professional SEO service to optimize your website. Even if you do, the costs are minimal compared to the revenue you could get from SEO’s self-sustaining and long-term impact.


Prioritizing SEO lets you improve the customer experiences, attract more visitors to your site, promote conversions, increase your authority, and many more. All of these benefits give you a competitive advantage which can translate to more sales, loyal customers, and growth for your business.

At New Digital Marketing Agency, we provide digital marketing strategies that actually work, like website conversion optimization, PPC and SEO management, Facebook ads, and Google ads management in Toronto, Canada. Through our quantifiable and repeatable approach, our digital marketing team drives leads and clients for SMBs, delivering game-changing outcomes. Get in touch with us now!

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