Aside from promoting brand awareness and recognition, one of the primary jobs of a Google Ads campaign is to ensure that a business’s prospects are compelled to click the advertisement and potentially take an action. When customers click on ads, they’ll be sent to the brand’s landing page or directed to set contact platforms. If the ad does not generate enough clicks, you’re simply wasting money on something that isn’t bringing you anything in return.
Because of the importance of clicks on Google Ads campaigns, it’s best to ensure that click-through rates (CTR) remain high. The CTR refers to the ratio of clicks and the number of people who have seen a specific ad. While the methods of improving it vary according to the industry and target demographics, there are a few best practices that businesses can use to improve their CTR. Here are a few tips to remember:
1 – Know Your Audience
One of the best ways to improve click-through rates is to know the business’s target audience and ensure the ads are optimized just for them. Make sure to double-check the “location options” in your settings. Also, it’s best to analyze what tone of voice and marketing approaches provide the most significant impacts on your prospects.
2 – Make Use of Google Ads Extensions
The Google Ads platform provides brands with a wealth of extensions they can use to help their campaign stand out and provide relevant information. Utilizing sitelinks, location extensions, contact details, and reviews can set your ad apart from many competitors. As a bonus, these features make your copy bigger, more detailed, and more viewable, catching the attention of your audience.
3 – Make Engaging Copies
When it comes to digital marketing, content should never be ignored. Any business can use all the best extensions, pay copious amounts of cash for their ads, and provide optimized visuals. Still, they may ultimately fail if their content is dull or no different from their competitors.
It’s helpful to keep your copies unique, engaging, and high-impact—curated to appeal to the audience’s sensibilities. Consider your services and products’ main selling points and focus on what sets them apart from the others. If your brand offers low prices, free shipping, or a one-of-a-kind experience, highlight those aspects! With great content often comes a great CTR.
4 – Keep Testing
Testing is vital for businesses to check how well their ads are doing. It’s also an essential component to know what works and what doesn’t, helping brands to continuously improve their campaigns and cater to their audiences better. Google offers many ways to test aspects of your advertisements, so make sure to keep testing and working on them!
Enlist the Help of a Google Ads Agency
Improving your business’s Google Ads click-through rates is essential to ensure your campaign is effective and can reliably lead to conversions. By keeping these tips and best practices in mind, you can put them into practice and partner up with your local digital marketing agency.
If you’re looking for a Google Ads agency in Canada, New Digital Marketing Agency has you covered. We offer a range of digital marketing solutions for various industries, reliably helping businesses achieve traffic, sales, and growth. Contact us today to learn more!