Most businesses today are currently found in the digital space because of the Internet’s potential reach. There are two methods for this: online advertisements and search engine optimization (SEO).
When it comes to online advertising, one of the leading platforms is Facebook Ads. Most of the time, SEO and Facebook ads are done separately. However, what many people don’t know is that Facebook Ads affect how SEO works. In turn, SEO results are also affected in the process.
In this article, we’ll go into detail about how Facebook ads influence SEO results. Read on below to learn more.
How Social Media Helps SEO
It’s no secret that having a solid social media presence boosts any website’s organic rankings. However, there’s no concrete answer as to how social signals can influence SEO performance. Regardless, it still works and is more often than not attributed to indirect effects.
Using Social Media to Your Advantage
To make social media do the work for you, you have to stop thinking of the platform as merely a way to sell your goods. Yes, you can use it this way, but the platform has a lot more to offer than just that.
Social media is a two-way platform, meaning that you can post updates or content to show to your loyal customers, and they can leave behind reviews for your products. In other words, it’s a direct line of communication between you and your customers.
Because of the numerous engagement opportunities, advertising is made more accessible. The engagements help with driving organic traffic, which allows your business greatly.
The Power of Link Building
When the combination of social media and link building is executed flawlessly, it will work wonders for your brand. Well-crafted social media posts will always create links across the web whenever your followers share your website on other parts of the web, such as forums, blogs, comment sections, other social media sites, and so on.
Because of this, the link-building campaign will increase traffic to your website by direct and indirect means, which increases your Facebook following. Facebook contains personal information regarding their users, meaning that you can create a more targeted approach to influence their purchase decisions.
An excellent example of this is giving targeted ads based on their age, location, or interests. However, you should also remember that the average Facebook user won’t go “I’m buying this” when they see your ads. Instead, try to get them engaged because if you get them engaged enough, the chance of them buying whatever you’re selling is more likely to happen.
Facebook Ads’ algorithm will inevitably increase your brand’s exposure and brand awareness, allowing you to promote easier. When more people are looking up your branded keywords, Google will start to take notice and see your brand as popular and authoritative.
This means that your brand is a leader in the industry, increasing search engine results pages (SERPs). Exposure alone isn’t enough to gain profit, but many business owners still undermine it.
Exposure is your best ticket to growing your business. It can be pretty hard to increase exposure, but the good news is that using Facebook Ads coupled with an excellent SEO strategy will work. Just be on the lookout for possible changes and adapt to them if necessary.
New Digital Marketing Agency is a digital marketing agency for startups that offer top-quality services for Facebook Ads management. We believe that every business deserves a chance at growth, especially smaller enterprises. We also provide other services for SEO, Google Ads management, and PPC management. Contact us today to learn more!