Google Ads is probably the biggest player on the PPC scene. The sheer number of people on the internet is staggering, and the number of searches is just beyond comparison. Any business, regardless of the industry they belong to, can always benefit from the right marketing strategy – and Google Ads is definitely a good tool for that. This also applies to dental practices that are trying to reach out to new patients.
Even though the dental industry has long been considered an impenetrable industry to break into, with the right strategy and a reliable PPC management tool, your chances of success are much higher than you may think. Let’s dive into the reasons why so many dentists are using Google Ads to generate new patients and how they’re using it to their benefit.
What is Google PPC Advertising?
Google AdWords PPC system is an excellent way of advertising your business on Google’s network of relevant search engine results. It uses the cost-per-click model, which means that you only pay when a user clicks your ad. Google Ads offers a wide range of features to help you manage your ad campaigns, such as keywords, ad copy, and location targeting.
If you’re practicing dentistry, Google Ads offers you the opportunity to target potential new patients using keywords to drive them to your website.
How Does Google Ads Work?
Google is the world’s largest search engine – the leading website visited by over 1.2 billion people. It is the first destination that potential patients go to when they start their search for a dental practice.
In order to appear at the top of the search results, Google offers businesses the opportunity to outbid other businesses in their local area and pay for the first (or a few first) spots in the list of search results.
Google Ads uses the same principles as regular Google searches. The search engine processes a user’s keyword search and then displays a list of ads from the top bidders. The top bidders are the businesses that are willing to pay the most per click.
This is pretty much the same principle as the regular Google search. When you type in a keyword in the search box, Google processes your input by matching it to the list of keywords that the advertiser has. The highest bidder is placed higher up in the list of search results.
Google Ads uses the Pay Per Click (PPC) system, which means that the advertiser pays when a user clicks on the sponsored link. The amount paid per click will depend on the quality of the keyword, the relevant search result targeting, and the bid that was specified.
Google ads for dentists are a great way to get potential new patients to your website and give potential patients a good reason to book an appointment. It is a simple yet effective way of advertising through your dental practice’s website.
How Can a Dental Practice Benefit from Google PPC?
Whenever a patient looks for a specific dental procedure or a dentist in the area, the search engine will show a list of highly targeted ads. This will drive more traffic and potential patients. Here are a few important tips on how to make the most out of Google Ads.
Find the Right Keywords
It all starts with the keywords. You must have a good list of keywords that best describes your practice and the dental services you offer. You can find a list of keywords that are effective for your business. In order for your dental practice to appear in the results and at the top of the list, it is important to have your keywords grouped into specific ads and campaigns.
Choose the Right Ad Copy
Every ad campaign needs a clear and concise ad headline, a strong call to action, and your website link along with your phone number. Try to avoid excessive verbiage. Keep the ad short and to the point. The purpose of the ad is to appeal to the customer, to offer them a solution, or to make them feel confident that they will get the solution they want.
Optimize Your Campaign
What are your goals? You need to understand where your ads should be shown. Google Ads offers a variety of ways to group your ads into campaigns. For example, you can group your ads by business types, such as dentists, doctors, or lawyers.
Choose the Right Locations
Make sure that you get the most out of your campaign by adjusting your location settings based on your customer’s location. There are different campaigns for different locations.
Monitor Your Campaign
When you start your campaign, you will need to monitor it. First, you need to monitor your AdWords account and see how effectively this campaign is performing. It is also essential to know the overall ROI, the number of leads generated, conversion rates, the cost per lead, and the cost per acquisition. These are the essentials when you’re monitoring your campaign.
Selecting the Best Bidding Strategy
Bidding is the process of estimating the maximum amount you are willing to pay for each click on the ad. The lower your bid, the cheaper your ad will be. However, there is a trade-off between the amount you’re willing to invest and the ranks you are willing to have. You can set a daily or lifetime budget for your campaign. You must also determine whether or not you’re willing to pay for the ad position above or below the search results.
How to Get Started with Google PPC
If you’re aiming to promote your dental practice, Google Ads is a good choice. Once you start with your first campaign, you will want to continue with more advertising. Here are the basics that you should consider when you’re preparing to launch your advertising campaign.
- Decide What You’re Going to Advertise – When you advertise with Google Ads, you have to be specific about what you’re advertising. What are your goals? What are you willing to spend? What are the specific benefits that you want to highlight or advertise?
- Decide on the Ad Copy – Once you have determined your ad copy, you should design at least three different ads for each campaign. You should have a specific headline and a specific call to action.
- Choose Which Keywords Are Going to Work Best – When you’re selecting your keywords, you should choose the ones that best describe your dental practice and services. You can find a list of keywords that are effective in helping you start your campaign.
- Create the Ad – After you have collected all the necessary information, you can create your ad. Remember to include the website link, your phone number, and a good headline.
- Run the Ad – You should start running your ad and monitor the results. Monitor your campaign to make sure it’s working and that your ads are appearing where you want them to appear.
With these basic steps, you’re ready to start your Google Ads campaign. You should take it one step at a time to ensure that your campaign is running effectively. When it comes to Google Ads, the best results can be achieved when you’re keeping your campaign targeted and constantly monitored.
Final Thoughts
Google Ads offers many ways to target your ads and reach a wide range of potential patients. However, if you don’t know how to set up the program, you may not get the results that you want. That’s why having a dedicated PPC management team is important to help you streamline your campaign and get the most out of your budget.
If you think your dental practice is ready to take on PPC ads to increase your number of patients and revenue, partnering with a Google Ads agency can be a smart move to help you with your campaign. New Digital is a marketing agency specializing in Google Ads, local SEO, web design, and social media marketing. Our team can help you boost your website’s performance and drive more traffic to it. Contact us today, and we will help you get started with your campaign.
