Ongoing economic difficulties force business owners to rethink their financial strategies. We cannot afford to make mistakes because it will take away the necessary funding for daily operations. However, we also need to invest in an essential marketing campaign. During this period, marketing is of paramount importance.
The recent economic downturn makes you ask:
- How to make money online?
- How can we possibly make money in this period of economic downfall?
The answer lies in effective marketing strategies. With that said, which digital marketing tool will work for you? Should you invest in Google ads? Or should you take your chance on Facebook ads?
This blog will explain the two most commonly used digital marketing strategies to help you find a viable online marketing solution. This knowledge is essential for start-ups because it will help you determine which option you should choose.
Budgeting
You should set aside a budget to invest in powerful digital marketing campaigns. The budget should be organized in a manner that will maximize your return on investment. Ensure to allocate a significant portion of the budget to marketing and advertising. Most importantly, it would be prudent if you concentrated on digital marketing.
Why not allocate a more significant amount to traditional advertising? After all, it is already known to be effective. Should you even take a chance on Google ads? Or should you simply concentrate on Facebook ads?
Sadly, we have known traditional advertising to be effective for a long time. However, this does not guarantee it will be effective for your start-up. Traditional advertising has become so saturated that it is ineffective in generating sales.
If you are not a big business with a big budget, you do not have giant adverts. You cannot afford flashy adverts because of the high production costs. It is where digital marketing comes in.
Digital marketing offers a cheaper alternative for advertising your product or service. For example, traditional ads require an expensive billboard or TV advert. You will need to hire a production company for the commercial or pay a deposit for the billboard.
On the other hand, digital marketing allows you to reach your target audience without a big budget. Digital marketing will enable you to get a big audience without investing in a physical advert.
With that said, which digital marketing strategy should you choose? That is the million-dollar question.
What Is Your Goal?
Before choosing Google ads or Facebook ads, you should establish your goals. This process is one of the first steps of the digital marketing campaign.
You should identify your goals for your digital marketing strategy. Knowing what you want to accomplish with your digital marketing campaign is essential. If you do not know how to establish objectives, then you can ask yourself the following questions:
- What do I want to achieve?
- What should I do to accomplish my purpose?
The answers to these questions will help you determine the goals of your digital marketing campaign. As such, you should establish specific goals for your digital marketing campaign. The goals should be clear and achievable. The goals should be realistic.
For instance, you should not aim to gain 10,000 followers for your Facebook page. You might be able to achieve this goal, but it will be challenging to maintain this follower count. You might need additional marketing strategies to sustain the followers.
What Is the Cost-Per-Click?
You should determine the cost-per-click for Google ads and Facebook ads. This knowledge is essential for choosing the cost of your digital marketing strategy. You should also determine the overall cost of your digital marketing campaign.
The cost-per-click is the amount you pay for every click on your advert. You can determine this number by adding up your expenses. For example, you might spend $1.00 per click. Given this information, you can determine the average cost of your digital marketing campaign.
When you understand the cost-per-click and the overall cost of your digital marketing campaign, you can determine how much you should spend. You should allocate a budget based on these numbers.
You should determine how much you can spend on each digital marketing campaign. The budget will help you save money.
You should determine how much you can spend on each digital marketing campaign. The funding will help you save money. You should also determine how long your campaign should run.
Digital marketing campaigns can be costly. You might have a substantial financial loss if you run a campaign for an extended period without results. Thus, carefully consider your budget and time frame.
What Is the Difference between Advertising on Facebook Vs. Google?
You should determine the difference between Google ads and Facebook ads. This knowledge is essential because it will help you choose which digital marketing service is best for you.
The fundamental difference between Google ads and Facebook ads is the audience reach. Let us break the demographics of social media users.
According to Pew Research, 70% of respondents aging 18-29 are using Facebook. Moreover, only 50% of respondents aging 65+ still use this social media platform. Facebook ads are effective in reaching a younger audience.
On the other hand, Google ads are more effective in reaching a more comprehensive range of audiences. It is the reason why Google ad prices are higher than Facebook ads. Google ads have a higher cost-per-click than Facebook ads.
Google ads are more effective in reaching a more comprehensive range of audiences. However, both platforms are effective in reaching a vast audience. Ultimately, it would be best if you choose according to your budget. If you can afford to spend, then Google ads are a viable option for digital marketing.
Ultimately, you should choose according to your budget. If you can afford to spend, then Google ads are a viable option for digital marketing. You can consider Facebook ads if you cannot pay for Google ads.
Conclusion
You should choose the digital marketing option that will suit your budget and goals. Your target audience demographic also plays a vital role in your decision. You should also consider the cost-per-click, the overall cost of your digital marketing campaign, and the time frame.
If you are ready to invest in digital marketing, you should consult New Digital Marketing Agency. We have created successful Google ads for Toronto companies, so allow us to do that for you. All you have to do is to contact us now!
