A Beginner’s Guide to Google Ads in 2023
In the last decade or so, Google has proven to be the most effective search engine offering numerous services that basically serve as the backbone of many people’s online experience. They’ve made it clear that the services they offer are here to stay. For many businesses, Google has been instrumental to their success and making […]
Our Guide to PPC Ads- How it Benefits Real Estate Investors
Real estate is one of the most lucrative industries, with an estimated worth of US$9.6 trillion. This large number is expected to balloon as the industry continues to grow at an accelerated pace, with more and more people buying homes. Regardless of market conditions, there will always be people in need of a home, which […]
Digital Marketing for SaaS Companies
How to Improve Digital Marketing for SaaS Companies? Digital Marketing for a SaaS startup might be not easy. Every SaaS company has to successfully survive through the early stage of the SaaS before it reaches critical mass, balancing low-cost recurring payment model while trying to hit the growth goals, improve visibility, attract new clients. The […]
PPC Pro Tip: Focus On the Conversion Rate Optimization
Companies use PPC (pay per click) marketing to increase their sales or get more leads. One common way to complement the PPC efforts is to activate your search engine optimization (SEO). However, not everyone is aware that conversion rate optimization (CRO) is also a necessary process that plays a good role in maximizing your PPC […]
A Complete Guide to PPC Metrics and How to Improve Them
If you are a business with an online presence, then you might be familiar with the term “pay per click.” It is basically the guiding principle of the internet. Whether you are involved in advertising, marketing, or sales, it is a common phrase that you will definitely hear a lot. Computing for the effectiveness of […]
PPC for Dentists: How This Marketing Strategy Works
Continuously bring in new customers to your business by making the most of digital marketing strategies. And one of the most important strategies you should learn about is Pay Per Click advertising. An effective Pay Per Click (PPC) campaign is one of the most effective ways to drive targeted traffic to your website. For dentists, […]
Effectively Utilising PPC Ads for Real Estate Businesses
Pay-per-click (PPC) advertising is an essential part of every digital marketing plan. It is used by various businesses to target leads and drive traffic to their websites—real estate agencies are no exception. Launching PPC campaigns has helped professionals in this industry achieve their brand goals and long-term vision. However, PPC ads’ growing popularity has made […]
How Law Firms Can Use AdWords for Their Campaign Strategies
Most people only search for legal-related terminologies on Google when they’re researching or trying to find a lawyer. As such, by using AdWords, you can put your firm’s ad in front of these potential clients. AdWords can be more challenging for legal industries, especially since the environment can be highly competitive. Fortunately, connecting with relevant […]
