When you set up Google Analytics, it collects important data with regards to your Google ads performance. However, your work is not done yet. While this tool is able to gather the data on your behalf, it is what you do with this data that
Search engine marketing is one of the foolproof strategies employed by digital marketers in this day and age. With paid search advertising, you can potentially reach a massive amount of audience that can be converted to customers. This method of online advertising works by paying
In this digital age, you can connect with almost anyone from anywhere on the planet. It could be a former colleague on LinkedIn or a distant relative on Facebook. But a connection is not equal to a relationship. There is a huge gap that exists
According to Clutch, 45% of small businesses employ pay-per-click (PPC) advertising to promote their business online. This decision is supported by the findings of the State of PPC that 74% of brands believe that this method of advertising is a huge driver for their business
The Google Display Network is made up of more than 2 million videos, apps, and websites wherein your ads could be potentially displayed in. If you choose to run display ads, it gives you the ability to target an audience that is interested in your
