New Digital marketing agency in Toronto

Meta Business Partner

Facebook Ads Management Toronto

Facebook and Instagram campaigns that reach the right people, not just more people.

Facebook advertising looks simple until you run it. Audience targeting, creative that survives the scroll, budget that shifts the moment a campaign fatigues, and an approval system that rejects ads for reasons it will not explain, it is a full-time discipline, and doing it off the side of a desk is how budgets quietly disappear.

At New Digital, we have managed Meta campaigns for businesses across the US and Canada for years. Our Facebook Ads specialists know the platform’s mechanics, its rules, and its failure modes, and we optimize every campaign for the one metric that matters: profitable growth.

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What are
Facebook Ads

Facebook Ads are paid placements that reach your audience across Facebook, Instagram, Messenger, and the wider Meta network, targeted not by what people search, but by who they are, what they do, and what they care about. Someone scrolling their feed is not looking for you. The craft is earning their attention in the second before their thumb moves, with a message built for exactly the person seeing it.

That is the difference between Meta and search advertising, and it is why the two work best together. Google captures demand that already exists. Meta creates demand among people who do not yet know your solution exists — then retargeting closes the loop. If you are running paid search too, our PPC management service runs both under one strategy.

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Facebook or Instagram - Where Your Ads Belong

They are the same ad system, but they are not the same audience, and running identical creative across both is the most common mistake we fix.

Facebook skews broader and older, with unmatched targeting depth and the best performance for lead generation, local services, and considered purchases. Its formats reward information – longer copy, carousels, lead forms that capture a prospect without leaving the app.

Instagram skews younger and visual, where the creative is the campaign. Stories and Reels reward motion, aesthetics, and brand feeling over feature lists – ideal for e-commerce, lifestyle brands, and demand creation.

We do not guess which fits you. We test both, read the data, and put your budget where your customers actually convert, often a deliberate split, with creative tailored to each surface rather than copied across them.

Why Facebook Ads?

To compete in your market, your brand needs a campaign that cuts through a crowded feed and reaches the people who matter most. Our customized Meta campaigns are built on reliable, actionable data to drive the highest conversion rate possible. When your brand reaches the right customers — the ones whose pain points your product was built to solve — growth follows.

Targeted ads that deliver results. Our specialists study your market to understand your customer base and niche intimately. We build campaigns around that data, tailored to your audience’s geography, interests, demographics, and behavior, then monitor results in real time and adjust as the numbers come in. No campaign is ever left to run on autopilot.

Our Facebook Ads Process

1. Audit and audience research. We start by understanding your customer and your numbers – who converts, what they are worth, and where your current spend leaks. If you have run ads before, we audit what happened and why.

2. Creative and offer strategy. Meta is won or lost on creative. We plan the angles, hooks, and formats worth testing, built around what stops your specific audience mid-scroll.

3. Campaign build and pixel setup. We structure campaigns by funnel stage – cold prospecting, warm engagement, retargeting – and verify your Meta Pixel and conversions API are tracking accurately, because every decision after this depends on trustworthy data.

4. Testing and optimization. We run structured creative and audience tests, kill what fails, and scale what works. This is the weekly discipline that separates managed campaigns from abandoned ones.

5. Reporting in plain English. Every month: what we spent, what it returned, what we changed, and what we are testing next – tied to revenue, not vanity metrics.

Full-Funnel Meta Advertising

A single campaign asking strangers to buy is why most Facebook advertising fails. People do not go from never hearing of you to purchasing in one impression. We build the whole funnel.

Top of the funnel – prospecting. Reach cold audiences who fit your customer profile through interest, behavior, and lookalike targeting built from your best existing customers.

Middle of the funnel – engagement. Re-engage everyone who watched, clicked, or interacted but did not act, with the next message in the sequence rather than a repeat of the first.

Bottom of the funnel – retargeting. Bring back site visitors, add-to-carts, and lead-form openers with the specific nudge that closes them. This is almost always the highest-return spend in the account, and the piece most single-campaign advertisers never build.

What We Do

Our Facebook Ads specialists are your partner in delivering content that produces results. We build customized, high-converting ads tailored to your audience’s geography, interests, and demographics, backed by continuous testing designed to generate qualified traffic and maximize conversions. Target the right people and take your business to the next level with New Digital’s Meta advertising services.

Results, Not Promises

HVAC / Home Services — Texas

From search-dependent to a year-round lead engine

A residential HVAC company was relying entirely on Google Ads and word of mouth, with no social presence driving leads. Summer demand was strong but winter created a revenue valley, and they had no way to generate demand during slow months. Their cost per lead on search had climbed to $85 as competitors bid up emergency-repair keywords.

We built a full-funnel Meta program: prospecting campaigns targeting homeowners in their service radius with seasonal maintenance offers, retargeting for site visitors who did not book, and lead-form ads that captured contact details without leaving Facebook. Created separate creative for AC season and heating season to smooth the demand curve.

Results — 90 days
 – Cost per lead: $34 vs. $85 on search
 – Leads per month: from 0 to 140 through Meta
 – Off-season bookings: up 45%
 – Return on ad spend: 6.2x

$34

Cost per lead
from $85

6.2x

Return on ad spend
in 90 days

Real Estate — Florida

From shared portal leads to an owned pipeline

A real estate team was buying shared, low-quality leads from a third-party portal at $55 each, most of which never answered the phone. They had no owned lead source and no brand presence in their farm area, leaving them dependent on a portal that sold the same leads to competing agents.

We launched local-awareness and lead-generation campaigns targeting buyers and sellers in specific ZIP codes, with home-valuation offers for sellers and new-listing alerts for buyers. Built a retargeting sequence around neighborhood-specific content, and installed lead-routing so agents contacted prospects within minutes rather than hours.

Results — 90 days
 – Cost per lead: $44 vs. $98 for portal leads
 – Lead exclusivity: 100% owned vs. shared portal leads
 – Appointments booked per month: from 9 to 31
 – Listing appointments attributed to Meta: 7 in first quarter

$44

Cost per lead
from $98

31

Appointments per month
from 9

B2B / SaaS — US

Proof that Facebook reaches decision-makers

A B2B SaaS company was strong on Google Ads for bottom-funnel demand but had no way to reach prospects earlier in the buying cycle. Their sales team wanted more qualified pipeline, and the founder was skeptical that Facebook could reach business decision-makers at all.

We ran lead-generation campaigns offering a genuinely useful resource — an industry benchmark report — rather than a demo request, targeting job titles and interests matching their ideal customer profile. Built a retargeting sequence that moved report downloaders toward a demo over two weeks, and fed leads directly into their CRM for sales follow-up.

Results — 120 days
 – Cost per marketing-qualified lead: $47
 – MQLs per month: from 0 to 90 through Meta
 – Lead-to-demo rate: 18% after retargeting
 – Pipeline attributed to Meta: $210,000 in first quarter

$47

Cost per qualified lead
-

90

MQLs per month
from 0

E-commerce / Consumer Brand — California

Breaking through the scaling ceiling

A direct-to-consumer skincare brand was scaling on Meta but hit a ceiling: rising acquisition costs, ad fatigue within days of launching creative, and a return on ad spend that had slipped below break-even at 1.6x. They were relaunching the same three ads to the same broad audience and wondering why performance decayed.

We rebuilt the account around a creative-testing system — new angles and formats shipped weekly, winners scaled and losers cut before they drained budget. Restructured audiences into cold prospecting, engaged retargeting, and a high-intent cart-abandon segment. Added a post-purchase upsell campaign to lift average order value.

Results — 120 days
 – Return on ad spend: from 1.6x to 4.8x
 – Cost per acquisition: down 58%
 – Average order value: up 22% via upsell campaigns
 – Monthly revenue from Meta: up 3.1x at similar spend

4.8x

Return on ad spend
from 1.6x

-58%

Cost per acquisition
120 days

Dental / Med Spa — Arizona

Creating demand for treatments nobody searched for

A cosmetic dental practice was fully booked for insurance work but wanted to grow high-margin elective services: implants, veneers, whitening. Those procedures were not something people searched for often, so Google Ads volume was thin, and the practice had no way to create demand for treatments patients did not know they wanted.

We built demand-generation campaigns on Instagram and Facebook using before-and-after creative (compliant with platform health rules), targeting the demographic and income profile of elective-treatment patients. Added lead-form ads with a limited-time consultation offer and a retargeting sequence addressing the common hesitations – cost, pain, and time.

Results — 90 days
– Cost per consultation booked: $62
– Elective consultations per month: from 4 to 49
– High-value treatment plans closed: 11 in first quarter
– Return on ad spend (by treatment value): 6.8x

49

Consultations per month
from 4

6.8x

Return on ad spend
by treatment value

Home Improvement / Roofing — Georgia

Off the storm cycle, onto a steady pipeline

A roofing contractor depended on storm-season surges and third-party lead resellers, paying $90 or more per shared lead with no control over quality or timing. Off-season revenue was unpredictable, and they had no owned pipeline to smooth the gaps between storms.

We built lead-generation campaigns targeting homeowners in specific counties, with roof-inspection and financing offers, and layered in retargeting using local project photos as social proof. Set up instant lead routing and a qualification form to filter renters and out-of-area clicks before they reached the sales team.

Results — 120 days
 – Cost per qualified lead: $33 vs. $90+ for reseller leads
 – Qualified leads per month: from 0 to 83 owned
 – Off-season revenue: up 38%
 – Return on ad spend: 5.1x

$33

Cost per qualified lead
from $90

83

Qualified leads per month
from 0

Why Choose Us

We have spent years mastering the intricacies of Meta advertising until it produced measurable, predictable results. Our management is built to convert more customers, create high-impact targeted ads, and accelerate your growth.

The person building your campaigns is the person you talk to. That is only possible because we stay small on purpose, and it is the most common reason clients tell us they left their last agency.

We deliver measurable, repeatable results with every campaign, custom-built for your business. No templated, cookie-cutter campaigns you did not ask for and do not need.

Every client is different and deserves a personalized approach, which is why we never lock you into a long-term contract. Many clients find us through word of mouth, and they stay because of results, not because a contract makes them.

FAQs

Two separate numbers: your ad spend, which goes directly to Meta, and our management fee. For most businesses, meaningful Meta testing starts around $1,500 to $2,000 per month in ad spend — enough for the platform to gather the data it needs to optimize. Below that, the algorithm cannot learn fast enough to perform. We help you set the right budget for your goals in the first call.

Google reaches people actively searching for what you sell - high intent, ready to act. Facebook reaches people who fit your customer profile but have not searched yet — you create the demand. High-intent services often start with Google; brands and considered purchases often start with Meta. Most businesses we manage end up running both, sequenced deliberately. Our PPC management service covers the full mix.

Yes, when targeted correctly. Meta's audience is not only consumers — decision-makers scroll the same feeds. For B2B, the winning approach is usually lead-generation campaigns with strong offers (a guide, an assessment, a consultation) and disciplined retargeting, rather than asking for a sale on first contact.

Meta's automated review flags ads for reasons it rarely explains clearly — restricted wording, images with too much text, claims it reads as misleading, or sensitive categories like finance, health, and employment that carry special rules. Navigating that system without triggering account restrictions is part of what you pay a specialist for. We know the rules, and we know how to appeal when the system is wrong.

The first two to four weeks are a learning phase — Meta's algorithm needs conversion data before it optimizes, and early numbers are not the real numbers. Meaningful performance typically emerges in weeks three to six as testing identifies your winning audiences and creative. Anyone promising day-one results does not understand the platform.

You do. Campaigns are built in your Meta Business Manager, and if we ever part ways you keep everything — the account, the audiences, the pixel data, the history. We earn retention with results, not by holding your assets hostage.

Find out what Meta could do for your business

Start with a free strategy call. We will look at your audience, your offer, and your current campaigns if you have them, and show you where the opportunity is. You leave with a clearer plan whether or not we work together.

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