Local SEO Analyzer

FREE Local SEO Audit Report

What's covered in the Local SEO Audit report:

Google Maps
Reviews

In this section of the local SEO audit report, we assess your online reviews on major platforms such as Google, Bing, and Yelp. We summarize your total number of reviews, average rating, and score on each site. Additionally, we display the ten most recent reviews from all these platforms.

For example, if your business has a 4.8-star rating on Google with numerous positive reviews, it not only enhances your reputation but also boosts your search engine ranking.

Positive reviews are vital for your business. They help attract more online customers, improve your ranking in search results, increase click-through rates, and build consumer trust.

list of current google my business reviews

Backink Checker and
Website Authority

In this section of the local SEO audit tool, we highlight essential SEO indicators, like website backlinks and website authority, which significantly influence your search engine ranking.

For example, if your website has numerous high-quality backlinks from reputable sources, it signals to search engines that your site is trustworthy and authoritative, leading to higher rankings.

We gather this data using our proprietary systems and also source information from trusted partners who are experts in the SEO field.

Google and Bing
Rank Tracker

In this section of the local SEO analyzer, we detail where your website or business ranks for your key search terms. We provide your rankings across Google (including Google Desktop, Google Mobile, and Google Maps) and Bing.

For example, if your business ranks first on Google Maps for “best coffee shop in NYC,” this top position means your business is more likely to attract local customers searching for coffee shops in New York City.

Understanding your rankings on these platforms is crucial as higher positions lead to increased visibility and more potential customers finding your business.

google seo organic rankings
local business listings

Local SEO Listings and
Reviews Audit

For local businesses, it’s crucial to have accurate and consistent address and contact information across the web. This not only provides reliable information to Google but also ensures customers can easily find and contact you.

In this section of the local SEO checker, we audit the most influential online directories to see if your business is listed. For example, we check platforms like Yelp, Yellow Pages, and TripAdvisor. If your business is listed, we verify that your information is complete and consistent, highlighting any errors so you know what needs fixing.

These directories can directly attract new customers and also enhance your local ranking on Google.

Google Business Profile
Audit

This section examines the optimization of your Google Business Profile (GBP), formerly known as Google My Business. We evaluate several key criteria and compare your profile against the top 10 ranked businesses in your area.

For instance, if your coffee shop’s GBP listing includes high-quality photos, up-to-date contact information, and positive customer reviews, you are more likely to attract local customers.

GBP is a crucial tool for local businesses, as it features listings in organic search results and Google Maps on both desktop and mobile devices. Properly optimizing your GBP can significantly boost your visibility and help attract new local customers.

on-site seo audit

On-Site SEO Audit

This section explores the On-Site SEO factors, such as site speed and technical errors, that affect your website’s search engine rankings.

On-Site SEO includes both visible content and behind-the-scenes code on your website that influence its search ranking. These elements are easier to manage because you have direct control over your site.

For example, if your website loads quickly and is free of technical errors, it will rank higher in search results, improving visibility and attracting more visitors.

In this section of the local SEO audit report, we summarize the findings from an audit of up to 200 pages of your website. We use a sophisticated formula to calculate your overall score for this section. Get in touch if you’d like to learn more.

Ready to see how digital marketing can drive growth for you? Contact us today to book a consultation and review your Local SEO Report.

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What is a local SEO audit?

A local SEO audit, also known as Google Business Profile audit, is essential for businesses aiming to boost their online visibility and attract more local customers. It involves examining various elements that contribute to a business’s performance in local search results, particularly on Google Search, Google Maps, Bing Maps.

By conducting a thorough local SEO audit, you can identify areas for improvement and develop strategies to enhance your local search visibility. This can lead to increased foot traffic, more phone calls, and ultimately, more business from local customers.

How to do a Google Business Profile audit?

Here’s a simplified guide to conducting a local SEO audit:

  1. Analyze Your Google Business Profile: This is often the first thing potential customers see when searching for local businesses. Ensure your profile is complete, accurate, and up-to-date with correct business hours, address, and contact information. For example, a well-maintained profile with photos and regular updates can attract more visitors.

  2. Evaluate Your Website: Check if your website is mobile-friendly, loads quickly, and contains relevant local keywords. For instance, if you run a pizza restaurant in Chicago, your website should naturally include phrases like “best pizza in Chicago” or “Chicago-style deep dish pizza.” This helps search engines and users find your site easily.

  3. Review Online Listings: Ensure your business information is consistent across various online directories and review sites. Inconsistencies can confuse search engines and potential customers, reducing your visibility and credibility.

  4. Assess Your Online Reviews: Look at the quantity and quality of your reviews across different platforms. Responding to reviews, both positive and negative, can improve your local SEO and show potential customers that you value their feedback.

  5. Check Your Local Link Profile: Analyze the quality and quantity of local backlinks pointing to your website. For example, mentions in local news articles or partnerships with other local businesses can significantly boost your local SEO.

Our local SEO tool quickly analyzes key factors that impact your business’s visibility in local search results, in just a few minutes and provides a GBP audit report at no cost.

  • Track how your business ranks on Google and Bing in Local Pack, Organic, and Map results
  • Audit GBP and spy on your local competitors
  • Get the real-life picture of local rankings
  • Understand what's preventing you from ranking higher

How Much Does a Local SEO audit Cost?

The cost of an SEO audit can vary significantly depending on the size of your business, the complexity of your website, and the depth of the audit.

Here’s a breakdown to help you understand what to expect:

Local SEO Cost Range

  • Basic SEO Audit: Typically ranges from $500 to $1,000. This includes fundamental on-page and technical SEO issues such as website structure, keyword usage, meta tags, and URL structure.

  • Comprehensive SEO Audit: Costs between $1,000 and $5,000 or more. This type of audit dives deeper into technical SEO, on-page optimization, off-page factors, content analysis, user experience, and competitive analysis.

  • High-End SEO Audit: For larger businesses or more complex websites, the cost can range from $5,000 to $15,000 or even higher.

Factors Influencing GBP Audit Cost

  • Size and Complexity of the Website: Larger websites with more pages and complex structures require more time and resources to audit, leading to higher costs.

  • Depth of Analysis: More thorough audits that include detailed evaluations of backlinks, user experience, mobile-friendliness, and competitor research will cost more.

  • Agency vs. Freelancer: Established SEO agencies typically charge more than freelance consultants due to their broader range of expertise and resources.

  • Tools and Software: The use of advanced SEO tools and software can also impact the cost, as these tools often come with subscription fees.

Example of the Local SEO Audit Pricing

Imagine you own a mid-sized e-commerce website with around 100 pages. A comprehensive SEO audit for your site might cost around $3,000. This audit would include an in-depth analysis of your site’s technical SEO, content, and backlinks, as well as recommendations for improving your search engine rankings.

Free Local SEO Audits

Some companies offer a free SEO audit report as part of their local SEO services sales process. However, these free audits are often less comprehensive and may take 1-2 weeks to complete. For example, our company provides a free local SEO audit report that is ready in minutes and delivered directly to your mailbox.

Understanding these factors can help you make an informed decision about investing in an SEO audit to improve your website’s performance and visibility in search engines.

FAQ

Local SEO audits are crucial for businesses aiming to enhance their online visibility. While many companies charge for this service, it's possible to get a comprehensive local SEO audit at no cost.

At New Digital, we offer a free local SEO report that thoroughly examines your Google Business Profile (GBP) performance. This report covers all the essential elements that impact your local search rankings and visibility.

For instance, imagine you own "Johnson Family Law Firm" in downtown Chicago. Our free GBP analysis would assess how well your law firm is optimized for local searches on Google Maps and Google Search. It would examine key factors such as:

  • Accuracy of Business Information: Ensuring your name, address, and phone number are correct.

  • Completeness of Your GBP Profile: Checking business hours, services offered, and photos.

  • Quality and Quantity of Customer Reviews: Evaluating the impact of your reviews.

  • Consistency of Information Across Platforms: Making sure your details are uniform across various online directories.

  • Use of Relevant Keywords: Ensuring your business description includes terms like "family law firm in Chicago" or "divorce attorneys in downtown Chicago."

 

For example, the report might reveal that while you have excellent reviews, your business hours are outdated, and you're missing key photos that could attract more clients. These insights allow you to make targeted improvements to your online presence.

What's particularly valuable is that this in-depth analysis is provided at no charge and can be generated in just a few minutes. This quick turnaround allows you to start implementing improvements almost immediately, potentially boosting your local search rankings and attracting more clients to your law firm.

In today's digital landscape, where local searches often lead directly to in-office visits, having an optimized Google Business Profile is more important than ever. This free audit offers a valuable starting point for any business looking to enhance its local online presence.

Audit GBP and spy on you competitors

If you’re wondering why your competitors are outperforming you in the Google Local Pack, it’s crucial to understand where your Google Business Profile (GBP) might be lacking. By analyzing competitor insights, you can identify the key factors affecting local rankings and pinpoint areas that need improvement.

The Google Local Pack is a prominent feature in search results for location-based queries. It typically displays a map and three business listings, including essential details like name, address, phone number, and customer ratings. This feature is highly valuable because it places businesses directly in front of potential customers who are actively searching for local services or products.

Run Your Free GBP Audit

To effectively manage your local SEO rankings, you need the right tools and knowledge. Our detailed free local SEO analysis provides everything you need to get started. This Google Business Profile audit report covers everything you need, including how to build citations and how to rank in the top three positions among your top competitors on the SERP.

By following the steps outlined in our guide, you can enhance your local search visibility and attract more customers to your business.

Run our free local SEO checker now and get the required knowledge to improve your local seo performance and rank above your competitors on the SERP, Google Maps, Bing Maps, etc.

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Run our free local SEO audit tool, or 
call our local SEO agency in Toronto today!

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