All businesses now need their websites, regardless of their industry. It may not seem necessary for towing companies, but it can significantly help your business. But how exactly do you start with a website?
One great way to do so is to select a good domain. But because there are so many businesses out there, it may be hard to come up with a unique one that people would remember.
Why Is the Domain Name Important?
The domain name is a crucial element of your website. It must be easy to remember, but it also has to be unique and suitable for your branding. That’s why it may take you some time to develop one that could be perfect for your business.
However, you will find that it is worth it once you do. This is because the domain name will be the first thing people will see when they visit your website, so it has to be effective at conveying the kind of business you are in. Your domain name will also make the difference between people remembering your business or forgetting it immediately.
Some of the most essential things your domain name has to tell people are that it is a website for a towing business and how people can reach you for your services.
Selecting Your Towing Company Domain
Choosing a domain for your website can be difficult, especially with a lot of competition. If you aren’t sure what strategy or approach to take, check out our list of strategies below.
1. Use Popular Keywords
Keyword research is one of the most important things to do when choosing a domain name. It doesn’t matter if your company is a towing company or a bakery; your domain name should be keyword-rich and preferably keyword-dense.
Keyword density, or keyword-richness, refers to the number of times a keyword appears across your site. You should use these keywords in the domain name, sub-domain, the domain’s internal and external links, and the site’s URL.
This might sound like a lot of work, but, in reality, it isn’t. You can gather keywords from your business analysis and marketing strategy. You can also use different kinds of software like AdWords.
2. Make Sure It’s Unique
Since there are many businesses in the world, you might have a hard time finding a domain name that is not only keyword-rich but also unique. Try to look for uncommon words, like your business name.
3. Emphasize Your Location
It’s important that you use your business location in your domain. Not only does it provide an element of trust, but it can also indicate your target market. It also helps to localize and optimize your business.
Many people usually specify locations on their searches. Aside from this, search engines like Google give importance to locations. By emphasizing your area, you get to optimize your website more and possibly help it rank higher when it comes to search engine results.
4. Make It Catchy
When choosing a domain name, you want to be able to grab the attention of users. This means that it should be catchy and easy to remember but related to your business. The ideal way to do this is to keep it short, simple, and straightforward.
5. Don’t Use Jargon
Your target audience will usually be able to understand a simple domain name, but complex ones can be confusing. Since your domain name is the first thing people will see when they visit your website, you want it to be easy to understand.
When naming your domain, it’s best not to use jargon and acronyms unless you’re targeting a specific market. Using jargon will turn people away because they may not be sure what you offer.
Other Things to Remember
When building your website, there are also other things that you will need to remember. As important as the domain is, it will be useless if your website is not built properly. Check out other factors that would affect your website below.
1. Slow Loading Speeds
Much of web traffic is lost to website loading speeds. People typically visit websites with slow loading speeds only once and never come back again. The problem is that many people will only wait for a few seconds before they click away. If your website takes more than 2 seconds to load, it’s practically the same as if it didn’t load at all.
Make sure to optimize your website by removing unnecessary elements that take forever to load. Try to keep it as minimal as possible down to its code.
2. Not Optimized For Mobile
Mobile browsing use has surpassed desktop use, and it’s only continuing to increase. You will have a hard time getting customers if your website isn’t optimized for mobile. This will make it appear unprofitable and unprofessional.
3. Not Responsive
Even though you want to optimize your business for mobile, it’s also essential that your website is responsive. This means that it is able to adjust easily to the different screen sizes of different devices. This way, your website visitors will have a good user experience no matter what device they’re using. If your site isn’t responsive, you can expect to lose a lot of traffic and revenue.
4. Missing Content
It’s already expected of you to update your website with new content, but you should make sure that it has up-to-date content at all times. Your site should contain all of the relevant information about your business, the products and services that you offer, and updates about news and promotions. A site with outdated content will make it look unprofessional and unappealing.
5. Bad User Experience
There are many ways that you can improve the user experience of your website. Since your target market will probably be people who are already looking for your services, they should have a good experience when they visit your site.
A good user experience would be easy to navigate and has a good layout. You should also make it easy for users to know what you offer and how to get in touch with you.
6. No Call to Action Button
A call to action button is an element of your website that directs traffic to your contact information. This way, you are able to gather new customers and clients for your business. You should always have a CTA at the end of your content. A missing CTA button might be frustrating for customers because they are unable to contact you, and you will be losing potential clients and sales.
7. No Off-Page Optimization
Your website isn’t going to do you any good if you don’t optimize it for search engines. This means that you have to regularly update your website with relevant, original, and unique content. You also need to build links to your website to help it rank higher.
ConNew Digital Marketing Agencyclusion
Choosing a domain name is one of the most important things you need to do when it comes to building your website. But aside from that, there are also various factors that would affect how your website is received and how it will rank on search engines. Make sure to take those other factors as well.
If you need AdWords experts in Toronto, you can hire us at New Digital Marketing Agency. Using SEO for marketing can be a little tricky, especially if you are a beginner, but with New Digital Marketing Agency, you won’t have to worry about it any longer. Contact us to get started.