In this day and age of evolving technology, taking things digital has never been easier yet complicated at the same time. Changes come and go and there’s really no other way to thrive as a business than to adapt constantly. We see this today in digital marketing strategies, such as SEO.
Today, let’s discuss about SEO in the real estate industry and how it could really benefit realtors and brokers. Read on as we discover more.
What You Have to Know about SEO
At this point, you may have heard about SEO and how this is an important marketing strategy for real estate brokers. While you may not have understood it yet, you’ll understand now.
Search Engine Optimization (SEO) is essentially a set of methods and behaviors that alert Google about your website and content. Google will rank your website higher on search engine results pages if it understands its purpose, dependability, and validity (SERPs).
Google’s algorithms are astute and continually evolving. As a result, staying on top of your SEO strategy is vital if you want to improve or maintain your rating. SEO is, after all, required if you want to increase your internet presence, traffic, brand awareness, and authority.
Furthermore, SEO has an impact on all aspects of your internet exposure. SEO is applied to your website, blogs, YouTube, and other social media platforms.
What You Can Do with SEO
- Useful Information
The first step toward successful real estate SEO is to provide outstanding content for your audience. You can’t merely rank first on Google for the sake of being first. Your article will only be ranked if it is beneficial.
As a realtor, your real estate content should solve their problems and guide them. Sharing professional advice increases your authority in your field.
- On-Page SEO
Controlling your own site’s keywords, linking, and metadata is part of on-page SEO.
You’ve probably heard of keywords in content and titles. A good guideline is to use the term four times every 1,000 words. Include it in the YouTube video description. It should also appear in the first paragraph.
Linking contributes to the structure of your site. Proper site layout benefits users and promotes legitimacy, in addition to assisting Google’s algorithm in navigating your site. Sitelinks might also assist Google in ranking your website in the SERPs.
Internal and external links are also possible. Internal links are links to other pages or articles on your own website. If you link to other websites, be sure they have high domain authority, or Google may think you’re linking to a spam site.
Also, keep an eye out for broken links and fix or redirect them as needed. Online tools can help you examine the structure of your site and identify broken links.
Finally, tweak your metadata to get the most out of SEO. This may be accomplished by incorporating your keyword into the URL, meta description, picture titles, and alt text. This will assist Google’s bots in crawling and understanding your site’s content.
- Off-Page SEO
Off-page SEO requires contacting other websites. Backlinks are essential for SEO success.
Here, other websites may have links to yours. With more high-quality backlinks, Google considers your site to be more useful and authoritative, and your rating rises as a result.
You can request that websites link to you. Assume you read an article on Facebook Lead Ads for Real Estate and have an informative infographic on your website. In that case, send an email to the post’s author and urge them to include a link to the infographic for their viewers.
The SEO Trends to Watch for in 2022
1. Snippets and Answer Boxes
On Google’s first page, recent SEO trends for real estate brokers include feature snippets and answer boxes. While these characteristics have existed for some time, they have recently gained importance.
Content tailored to these elements may increase your authority and rating. Keyword research is an excellent place to begin.
2. Google Maps and Google Addresses
Including a Google Map with your business’s address on your website can help with SEO. When Google can authenticate your location, they can better serve your audience on your Google business page and validate the credibility of your site.
3. Blog Articles and Comments
Blog comments on your own and other sites can improve your SEO and drive more visitors to your site. Comments on your own site alert Google to the fact that you have activity and traffic, which might help you rank. Commenting on other influential blogs in your field can help increase attention to your own site and build your authority.
4. Real Client Feedback
Good reviews benefit your company in general, but they also benefit your off-page SEO. Google sees that your website is popular and valuable based on reviews on Google, Facebook, your website, and Yelp. As a result, your site’s SERPs will improve.
The more testimonials you have, the better. However, don’t compromise quality for quantity. Finally, fewer high-quality, thorough assessments are preferable to a large number of brief, spammy reviews.
5. Keep Track of Brand Mentions
Set up a Google Alert to monitor online brand mentions. This is done to build backlinks and check the accuracy of business information. If a blog mentions one of your posts but does not include a link to it, you can contact the author and request a link.
Also, keep a watch on online corporate directories, particularly local ones, to ensure your information is up to date. Make any necessary changes to your address or phone number. Google validates their information with these directories, so double-check yours.
6. Speedy Page Loading
The time it takes for a page to load is critical for real estate agents’ SEO. Google is now emphasizing mobile-friendly websites, so make sure yours is smartphone-ready. If your site takes too slow to load, Google may punish it.
You can reduce image file sizes, convert videos into pop-ups instead of embedding them directly on the page, and eliminate plugins that slow down the load time of your site. You may use tools to analyze and enhance the load times of your website.
7. Updates on Google Web Vitals
The Google Web Vitals algorithm was updated in 2020. These three aim to improve the user experience:
- First Input Delay determines the interactivity of your website.
- Largest Contentful Paint tracks your website’s overall loading performance, thus a speedy loading speed is essential.
- Visual consistency is assessed using Cumulative Layout Shifts.
8. SEO for local businesses
In 2022, local SEO will be critical for real estate brokers. Local SEO is beneficial to real estate brokers. This entails focusing on achieving a high ranking in local search results. A localized strategy can boost your company’s traffic, brand awareness, and quality leads.
Running a business as a realtor nowadays requires patience and determination. After all, competition is steep both online and offline. Thus, to build your real estate organization in 2022, you must pay attention to these eight SEO trends. Keep in mind that real estate agent SEO is a continuous activity.
Because rankings can change over time, reaching the top of Google does not mean your work is done! To maintain your website’s success in the future, it will be even more necessary to stay up with Google’s changes.
Are you interested in SEO for realtors? New Digital Marketing Agency offers a data-driven approach to optimizing your performance. With your goals and our guaranteed results, we can reach higher levels for your business together. Work with us today!