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Essential Local SEO Tips for Law Firms: Get Seen Online

If you’re running a law firm, local SEO should be a key part of your marketing strategy. By optimizing your website and online presence for local search, you can make it easier for potential clients in your area to find and contact your firm.

Here are some best practices and tips to help you get started with local SEO for your law firm:

1. Optimize Your Google My Business Listing

Google My Business is a free listing service from Google that allows businesses to manage their online presence on Google Search and Maps.

To optimize your Google My Business listing for local SEO, make sure you claim and verify your listing, and then fill out as much information as possible. Include your law firm’s name, address, phone number, website, business hours, and categories. You can also add photos, videos, and other content to help your listing stand out.

2. Add Location Pages to Your Website

If you have multiple locations for your law firm, be sure to create a separate location page for each one. These pages should include your law firm’s name, address, phone number (NAP), and other relevant information such as a map, driving directions, and business hours.

You should also include keyword-rich content on these pages to help them rank higher in local search results. For example, if you have a law firm in Los Angeles, you might want to include content about “Los Angeles personal injury lawyers” or “Los Angeles divorce lawyers.”

3. Get Listed in Local Directories

In addition to Google My Business, there are other local business directories where you can list your law firm. These directories can help improve your visibility in local search results and drive traffic to your website.

Some popular local business directories include Yelp, Yellow Pages, and Angie’s List. Many of these directories allow you to create a free listing, although some may charge a fee.

4. Build Local Citations

Citations are mentions of your business name and contact information on other websites. For example, when you are mentioned on a website such as Yelp, Facebook, and Google+.

Citations are an important factor that Google uses in determining your business ranking and can have a very big impact on your presence in local search results.

You can find and create your own local citations using the following websites:

  • Google My Business
  • Facebook
  • Yelp
  • Foursquare
  • Yellow Pages
  • Local Chamber of Commerce
  • Local Directories

5. Optimize Email Marketing

Email marketing is a great way to connect with your customers.

You can use email marketing to promote your business and create a connection with your customers that can lead to repeat business.

To optimize your email marketing, you should:

  • Create an email list of customers and prospects
  • Send out regular emails with special offers and updates
  • Include a call to action in every email
  • Track your results so that you can see what is working and what is not

6. Optimize Your Website for Local Search

Local search optimization is the process of making your website more visible in local search results.

In order to optimize your website for local search, you should:

  • Include your city and state in your website title and metatags
  • Include your city and state in your website content
  • Include your NAP (Name, Address, Phone number) on every page of your website
  • Include local keywords in your website content

7. Use Social Media

Social media is a great way to connect with your customers and promote your business.

You should consider using social media to connect with your customers and promote your business. Social media can help you connect with more customers, build relationships, and increase brand awareness. You can use social media to post updates about your business, new products, or services and share relevant content with your customers. Additionally, social media can help you connect with customers who may be interested in your products or services but who are not familiar with your brand.

8. Offer Discounts and Special Offers

Discounts and special offers can be a great way to attract new customers and encourage existing customers to continue doing business with you. You can use discounts to promote your products or services, or to offer special deals that are only available for a limited time. You can also use discounts as a way to thank your customers for their business, or to show your appreciation for their loyalty.

You can offer discounts and special offers in a variety of ways. You can offer them on your website, in your email marketing, at your business location, or through social media. You can also offer discounts on your business listing on Google and other local business directories.

9. Get Testimonials and Reviews

Testimonials and reviews are a great way to connect with your customers and encourage them to do business with you. Reviews and testimonials can help you build trust with your customers and let them know that other people have had a positive experience with your business.

You can encourage your customers to leave reviews and testimonials by making it easy for them to do so. You can also offer incentives such as discounts or free upgrades as a way to encourage customers to leave reviews and testimonials.

10. Strategically Use Local Pack

Local pack is the local listings that appear in the map pack on the right-hand side of the Google search results page.

Your local listing can be ranked in various ways; the main factor is how well your business is suited to a particular local search.

To rank highly in the local pack, you need to consider all aspects of how your business appears in local search results. This includes your local business listing, citations, advertising, and more. In order to rank in the local pack, you will need to work on the local search optimization of all these elements.


Local SEO can have a big impact on your law firm’s online visibility, search rankings, and overall presence in local search results. By optimizing your website and business for local search, you can make it easier for potential clients in your area to find and contact your firm.

In order to optimize your business for local search, you should create a Google My Business account, get listed in local directories, build local citations, optimize your email marketing, optimize your website, and consider using a local pack.

If you want to make the most of your SEO for startups, contact New Digital Marketing Agency. We help dominate categories and drive growth through a combination of marketing strategy and specialized execution. Contact us, and let’s improve your SEO today!

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