Link building is known to be an important aspect of SEO. Adding high-quality links to your website and content is a guaranteed way of ranking high. However, some businesses, for example, a junk removal service, may not seem to find it necessary.
In this guide, we show you the importance of link building. We also detail how you can do it for any business, including a junk removal service.
What Are Links?
In the simplest sense, a link is a way of connecting pages on the web together. The process of searching and finding the content you want makes the web what it is.
Whether you click an underlined word, a button, or a link on a website, you are using an internal or external link. As you search for content on the web, you are also linking from page to page as you follow the search results.
Links are what make the web searchable and navigable.
What Is Link Building?
As you search the web, you will notice that the most relevant content shows up at the top of the search results. The next most relevant content appears below.
This happens because the search engines use an algorithm to order the search results. The algorithm considers factors such as the number of links pointing to a page, the number of domains pointing to the page, and more. In other words, the relevance of a page to the search query is measured by the number of links pointing to a page.
Why Is Link Building Important?
The answer is simple–links make a page visible. The more links pointing to a page, the higher it ranks.
When a page has more links pointing to it, it is more likely to appear at the top of the search results in a higher position. The higher the page appears in the search results, the more it is likely to be clicked on.
Internal Links vs. External Links
Links are of two types: internal and external. Internal links exist within a website, and external links are those that link from one website to another.
Internal links are more critical for businesses with a website, especially for search engine optimization (SEO), as they help to navigate the site. This way, users do not have to leave the site to get the content they are looking for.
External links are essential for any business that wants to appear in other sites. For example, if you have the best junk removal Toronto-based business compared to the other competitors, you want that information to appear on those sites.
How Do I Build a Link Profile for My Junk Removal Site?
It is vital to build links to your junk removal site. But you also need to know how to build links that matter. Here are some points to remember:
1. Focus on Earning Links
To earn links, you need to create valuable content on your website. This can be a web page, an article, a guide, an infographic, or anything that you think is valuable.
The content may be related to your business, or it can be something else. It is important that you can share the content effectively using social media, email, and other marketing methods to get it in front of as many people as possible.
If your content is deemed valuable, other websites will just include your link organically.
2. Utilize Relevant Anchor Texts
Anchor texts are the words that you use in the link. For example, let’s say you have a review you are planning to publish.
You can link the review to the website using the anchor text ‘junk removal’. Make sure the anchor text is relevant so that it adds value to the page.
3. Target Related Websites
Instead of targeting as many websites as possible, focus on a few. Look for websites related to your niche with a healthy amount of traffic.
You can find websites related to your niche by searching for keywords on Google. Look for websites ranking in the top few spots in the search results.
How Do I Build Backlinks for My Junk Removal Site?
You need to build high-quality backlinks to your website from others to grow its popularity. Here are some steps to get you started:
1. Get Involved In Communities
If you are trying to increase your business visibility, you need to get started in communities focused on your niche.
There are a few social media sites you should be active on, like Facebook, Twitter, Instagram, and Google Plus. You can also join groups and forums or become a member of a social bookmarking site like Reddit.
2. Find a Business Partner
Competition is one thing, but it can also be an excellent opportunity to make a connection that can benefit your business. You can find a business partner whose business is beneficial to your junk removal business.
You must find the right partner. You can look for a local competitor or even a major player in the industry.
3. Focus on Content Marketing
You can do content marketing by sharing valuable knowledge and resources on your website, blog, and other sites. You can do this by guest posting on various blogs and websites, commenting on blogs, and more.
Doing this helps you build a reputation as an industry expert and builds links to your site.
4. Research Your Competitors
You must know who your competitors are. Keep track of the links they have and their active platforms.
Once you know your rivals, you can work on bettering yourself to beat them. You can follow their leads and improve your site, content and backlinks to rank higher in search engines.
5. Promote Your Content
It is not enough to just share your articles and other content on social media. Promote it properly through social media, email, and other marketing channels.
You should also take advantage of inbound marketing by promoting your content to bloggers and other content marketers who can help you get more links.
6. Think about Quality Over Quantity
Quality is more important than quantity when building a link profile. You can have a thousand links, but they will not do much for your business if most of them are low quality.
A good strategy is to focus on a few quality links per month. The links will help you rank higher, attract more clicks, and convert more online customers.
7. Find a Way to Get Listed on Directories
Directories are a good way of getting your site to rank higher in search engines. This can be done by finding directories that accept free listings.
Make sure you read the directory’s rules and guidelines before submitting your site. You must follow them carefully so that the directory can accept your site.
Building links is important for any business, especially for a local business. Links are what make your site visible to search engines. You can build the links to your website using the right strategies. As you build your link profile, you will notice an increase in traffic to your site, which will eventually lead to more conversions and more sales. If you manage to get many links and start ranking highly in search engines, it is important to maintain your visibility. This way, you can ensure that your site remains visible in the search results.
To get the most out of your link-building efforts, it is always best to work with a digital agency, such as New Digital Marketing Agency. We are a digital marketing agency for startups in Toronto, and we aim to help you market your business in new and unique ways. Contact us for further information.