Maximize the ROI of your Google Ads with New Digital marketing agency
Why do you need Google Ads
50% of the people who click on your Google Ads are more likely to make a purchase than those who came through organic search. 73.1 percent of search advertising is driven by Google Ads, which is roughly $40.3 billion in ad spend. Companies wouldn’t spend that much money on ads if they didn’t work. Whether you are a funded SaaS startup or an international Fortune 500 company, Google Ads can offer a lot of value.
Google Ads are effective and at the same time highly competitive.
For some industries Cost-per-Click (CPC) can reach $50-100, therefore It is easy to waste money on clicks that won’t turn into sales. That’s where our team of marketing experts comes in! We have an excellent track record for creating performing Google Ad campaigns with consistently high ROI.
High performing Google Ads
Partnering with the right digital marketing agency is crucial for any business looking to avoid costly mistakes. Our Google Ads experts have a wealth of experience running successful campaigns across industries, and our team has relevant certifications as well.
Good performance should last year-round regardless of the seasons, although we can’t exclude seasonality completely.
In the recent years, Google Ads, or AdWords, has become the key growth channel. On average, we see that percentage of revenue share attributed to Paid Search, if properly managed and optimized, grows over time, and may double in as little as 3 years, or approximately by 30% per year. But that shouldn’t be the only metric. If the SEO is growing at the same time, then we should consider the absolute growth of the revenues attributed to Paid Search, as opposed to the revenue share.
Google Ads – what is it?
Google Ads is a form of PPC advertising, also known as pay-per click. It’s popular because it doesn’t cost very much to get started and the traffic you can attract for your site may surprise even yourself! When someone clicks on an ad from google or amazon they are then charged appropriately with the CPC fee. The idea behind PPC advertising is the same as any other form of marketing: to get people interested in your product or service, including:
- Increase foot traffic to your physical store or office and generate offline demand
- Get more calls to your business, booking appointments, scheduling a job, etc.
- Drive people to your website to purchase product, fill out a form, etc.
Google Ads optimization and management
We have worked with a large number of customers, from small to large businesses, spending $100k per month in as spend and more, and we understand well various challenges. Our Google Ads experts jointly with you will create a Google Ads strategy that will be relevant for your business and will be aligned with the Google’s best practices. Whatever issues we are faced with, we will usually have encountered similar problem in the past and have an armory of innovative solutions.
The following is included into our Google Ads service offering:
- Detailed analysis of your competitors
- Expert strategy planning
- In-depth keyword analysis, including negative keywords
- Definition of the campaign structure to better customize messaging
- Ad creation and optimization
- Conversion tracking setup
- Ongoing campaign monitoring and optimization
- Campaign performance reporting and review
How New Digital is different from other agencies
At New Digital, we make sure that every client receives personalized Google Ads strategies tailored specifically towards their business goals and aligned with the goals. We don’t use one-fit-all approach, and deliver better performance. You’re not going to get the best results by simply following a standard approach or simply copying strategies from competitors. In fact, you may end up getting less than what’s expected while spending more.
We work with our clients long-term and we help drive quality, valuable leads and/or grow sales. Our job is to make sure we set the goals, define the strategy, and consistently achieve them.
New Digital marketing agency is a Google Ads agency in Toronto that offers our expertise to bring targeted customers to your business. Learn more about PPC and how we can help execute and manage targeted campaigns while optimizing your ad spend.
Ready to work with us? For a free consultation reach out here.