As a business owner, you are most likely aware that generating leads is essential to your success. And perhaps one of the best ways to generate leads is through online advertising.
Google Ads is a powerful tool that can help you reach your target audience and generate leads. But if you’re not getting impressions on your ads, you’re not going to generate any leads. And there can be several reasons behind poor Google Ads impressions. Thus, it’s important to identify these reasons to improve your chances of getting enough impressions on your campaign.
Using Low-Traffic Keywords
If you’re not getting many impressions on your Google Ads, it could be because you’re using low-traffic keywords. These are the keywords that people are not searching for on Google, so your ads aren’t being shown to people who are actually interested in your products or services.
To fix this issue, you need to do some keyword research to find the right keywords for your campaign. You can use tools like Google Keyword Planner and Google Trends to find high-traffic keywords that are relevant to your business.
Once you’ve found the right keywords, make sure to include them in your ad campaigns so that your ads will be more likely to show up in search results. With the right keywords, you can get more impressions and clicks on your ads, leading to more customers and sales for your business.
Not Targeting the Right Location
There are numerous reasons why your Google Ad campaign might not be getting enough impressions. One possibility is that you’re simply not targeting the right location.
If you’re targeting a very specific location, such as a small town or city, you may not reach as many people as you could be. Instead, try targeting a larger area, such as a state or region. This will give your ad more exposure and make it more likely to be seen by potential customers.
Another possibility is that your ad is not relevant to the location you’re targeting. This can happen if you’re targeting a broad location, but your ad is only relevant to a small portion of that area. For example, if you’re selling winter coats and you’re targeting the entire United States, but your ad is only relevant to people in the Northeast, you’re not going to get many impressions.
To remedy this, you need to make sure your ad is relevant to the entire location you’re targeting. You can ensure location relevance by either changing the ad itself or by changing your targeting settings.
Not Using the Right Ad Extensions
Ad extensions are a great way to improve your ad’s visibility and click-through rate. But if you’re not using the right ad extensions, your ads will not get shown to people who are interested in your products or services. That’s why choosing the right ad extension for your business is important.
When you’re choosing an ad extension, there are a few things to keep in mind. First, you need to ensure that the ad extension is relevant to your business. If it’s not, people are not going to be interested in it.
Second, you need to ensure that the ad extension is visible. If it’s not, people are not going to see it. Third, you need to ensure that the ad extension is clickable.
Fourth, you need to make sure that the ad extension is useful. And lastly, you need to make sure that the ad extension is easy to use. If it’s not, people are not going to use it.
Once you’ve considered all of these factors, you should be able to choose the right ad extension for your business.
Not Using Negative Keywords
Negative keywords are a crucial part of any ad campaign, as they help to ensure that your ads are only being shown to those who are actually interested in what you’re selling. Without them, your ads may be appearing for searches that have nothing to do with your product or service, which can obviously lead to a lack of impressions.
To fix this, take a look at your keywords and make sure that you’re using negative keywords to weed out any irrelevant searches. This will help ensure your ads are only being shown to those who are actually interested in what you have to offer, which should lead to more impressions and, ultimately, more conversions.
If you’re not sure how to use negative keywords, or if you’re not sure which ones to use, there are a few resources that can help you out. The Google AdWords Keyword Planner is a great place to start, as it can help you to find relevant keywords for your ad campaigns.
Another great resource is Google’s Search Console, which can help you to see which keywords are triggering your ads. From there, you can add negative keywords to your campaigns to ensure that your ads are only being shown for the right searches.
Disregarding Keyword Match Types
If you’re not using keyword match types, you’re likely missing out on a lot of potential traffic. Keyword match types allow you to control how closely related your ad is to the search query. There are four main types of keyword match types:
- Broad match
- Phrase match
- Exact match
- Negative match
A broad match is the least restrictive and will show your ad for any search query that includes your keyword, even if it’s not an exact match. Phrase match is more restrictive and will only show your ad for searches that include your keyword phrase in the order that you specify. Exact match is the most restrictive and will only show your ad for searches that exactly match your keyword phrase.
A negative match is a special type of match that allows you to exclude certain keywords. This is useful if you want to make sure your ad doesn’t show for irrelevant searches.
If you’re not using keyword match types, you’re probably not getting as many impressions as you could be. Make sure to use all four types of keyword match types to ensure that your ad is being shown to the right people.
The importance of getting impressions on your Google ad campaign cannot be understated. Impressions are the first step in getting your ad noticed by potential customers, and they can ultimately lead to more clicks and conversions. If you want to improve your chances of success, make sure you’re monitoring your impressions and making adjustments as needed.
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