new digital marketing agency toronto black

Setting Up A Facebook Profile For A Real Estate Company

Social networking has become a significant resource for real estate salespeople. Not only does Facebook have over 2.9 billion users, but users spend an average of 38 minutes per day on the platform. 

Having a Facebook presence and engaging with customers can significantly impact a real estate company’s success. It gives agents the ability to spotlight listings, offer unique content, and target specific buyers. 

This article includes a detailed checklist for creating your page and implementing a successful strategy and where to find a Toronto digital agency to help you get started. 

Setting Up A Facebook Profile For A Real Estate Company

Getting your page up and running is simple. After signing into your Facebook account, go to “Create a Page” and then “Business Page.” Then add a business category, fill in the required information, and upload a profile and header image.

Carefully craft your “About” section. Make it personal and targeted to the real estate services you serve in your city or metro area. The description should be brief and to-the-point, detailing how you might help visitors to your page. 

Whether buying or selling a house, focus on the value you can offer this person. You can also work with a social media and Google Ads agency in Toronto to know how to target your social media and Google ads to the right market. 

In this section, you should also include a link to your website. A headshot can be used as the profile image for images. Create a header that complements your website’s style and includes your logo and contact information. Canva, a user-friendly design tool for non-designers, may assist you in creating a well-designed and appropriately sized header.

The collection of reviews is an important part of your website’s setup. Reviews are evidence points for those who are browsing your page. Request that prior or current clients send you a Facebook review if at all possible.

Facebook Content Posting Facebook’s lifeblood is content. If you want to increase your following, you must post regularly.

The 50/30/20 rule for uploading is a decent guideline, and content should be both original and third-party. According to this criterion, at least half of your articles should be unique content, such as blogs, videos, and infographics. 

The remaining 30% should be made up of third-party relevant information. For example, you could write articles about the housing market, house design ideas, and community events and activities. The final 20% of your posts should be promotional, with a call to action to contact you or postings that express a special offer like a free consultation.

Facebook posts are made to produce leads, and making an offer based on a regular newsletter is another great way to do it on your page. To help you grow your email list, create a newsletter sign-up post with a button. 

The most vital contact information to have is email addresses, and Facebook can assist you in obtaining that information.

What Should Real Estate Agents Share on Facebook?

Let’s delve into more detail about what belongs on Facebook now that you know what kind of information to share in general. Here are some ideas for lead generation:

Tours of your listings via video: Using video, create a virtual showcasing of a property. Video is widely utilized in real estate Facebook marketing because it allows customers to see inside the property. You can even highlight the property’s unique characteristics.

Consider turning the most often asked questions by clients into a Facebook post. A question can be, “What is the best month to sell your house?” After that, you can respond to the question based on your knowledge.

Did You Know? Posts Create “did you know” blogs to show your real estate expertise while enlightening your readers. If the content becomes too long, you may create a “did you know” series of blogs. Some ideas for this theme include statistics on preparing homes for sales, such as professional photography and staging.

Link to your website’s long-form content: Your Facebook updates should provide readers a sneak peek into the content you post on your site. You can stimulate their curiosity with your content by stressing what they’ll learn if they visit your site. This piques the interest of your followers and encourages them to visit your website, where they may spend more time.

Make a list of properties to show that you understand the market. Share listings of move-in-ready remodels or the best first-time home buyer houses in your area to demonstrate your expertise. You can also seek support from a PPC agency in Toronto for further strategies. 

Real Estate Agents: How to Schedule Facebook Posts

When it comes to posting timetables, there’s a science to it. Because Facebook’s algorithms are always changing, predicting the reach of your posts can be challenging initially. The number of individuals who saw your Facebook post is referred to as reach in this context.

As a general rule, you should post a few times per day, or at least once per day. Real estate isn’t a 9-to-5 job, and social media isn’t either. A good initiative you can do is test content at different times. You can use a third-party social media management program or schedule updates on Facebook.

Once you’ve had at least 30 days of posting experience, check your Facebook ‘Insights,’ where you’ll start to see when your followers are more likely to engage with your material, and you can adjust accordingly.

Create A Facebook Marketplace Listing For Rental Property

You should also look into the Facebook Marketplace if you own rental homes. This feature connects you with renters seeking a place to live in your area. You can make listings as you would on other sites, including square footage, pricing, and other relevant details.

When someone discovers a home they like, they can fill out a form that will be forwarded to you. Because millions of individuals use Facebook to hunt for rental properties, this feature will help you attract possible tenants.

Facebook has evolved from a photo-sharing site to a critical communication and recruitment tool for many businesses. Real estate brokers have a lot of potential on Facebook, and following these criteria should help you grow your business and boost interaction.


Because so many of your potential leads still use Facebook, creating a real estate agent Facebook page might be one of the most effective lead generation and marketing projects you can undertake. After putting up a basic website, you can start marketing open houses through promoted postings and publishing laser-targeted ads to create buyer and seller leads.

Are you looking for a Facebook Ads firm? New Digital Marketing Business is a data-driven Toronto digital agency ready to assist you with your Facebook Ads management. Contact us right away! 

Share on